WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

What Can Business Owners Learn From The Trump Election Campaign_

Love or hate him, Donald Trump is now the 45th President of the USA.

His campaign was very controversial, but when I analyze it, I see why he won and I have identified two very powerful aspects that brought him success:-

1. Attitude & Mindset

2. Marketing

Put together, I think both collectively were the two main reasons why he won the race and business owners can learn from both.

For the first aspect, Donald Trump demonstrated a massively strong positive attitude and mindset that made him really bullish. The backbone to his mindset was his intense belief in what he was doing and he not only believed he would win but he expected victory too.

From this, massive determination, persistence, passion and optimism were all created and these were his big drivers to keep him going. Frequently, he incurred setbacks and, a number of times, pundits wrote him off, but he kept bouncing back, demonstrating grit and resilience to keep going.

If you are to be successful in business, you need the same attitude and mindset; and the stronger and the more positive your attitude, the more successful you can be. You need belief in your ability and your eventual success and you need determination, persistence, passion and optimism to drive you forward. Also importantly, on the road to success, there will be setbacks and resilience and the ability to bounce back quickly is paramount to keep going.

For the second aspect, I think Donald Trump demonstrated a master class in marketing. He knew exactly the group of people that he was targeting and what they thought and what they wanted.

This group were the workers of America, as he kept calling them, and he knew how much they wanted change and how worried they were about jobs; as one CNBC commentator said a week for the election and I quote “This election is all about Jobs, Jobs and Jobs”

Trump knew how worried people were – worried about how many jobs had gone abroad, worried about how many jobs had been taken by immigrants and worried about how many jobs had been lost by industries closing. He also knew wages were depressed and morale was low and detected their anger about being ‘forgotten’.

He understood how they felt and what they were thinking and he told them that he understood this; he told them what they wanted to hear, but he went further – he told them what he would deliver for them and he told them what the benefits would be, if he was elected – namely, “action on jobs”

Donald Trump is a businessman and he used marketing to get to the White House. Marketing is about communicating the right message to the right people and he executed this perfectly.

Business owners must do the same if they want their marketing to work – they must know who their target customers are and they must comprehensively understand everything about them and, very importantly, understand what they want to hear and what benefits they want.

Many marketers do not have a good enough knowledge and understanding of their targets and they don’t focus enough on the benefits that customers can derive from their products or services; many businesses market the products rather than the benefit.

Only an intense knowledge and understanding of your targets and a good understanding of the benefits your targets need and communicating this in the right way will drive effective marketing.

Think about your attitude and your mindset and think about your marketing and think how you can ‘trump’ your business!

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Article Written By Robert Viney

Article written by Robert Viney, entrepreneur with 30 years experience of successfully starting and running businesses and business coach with 15 years experience of successfully coaching startups and small businesses.

If you wish to continue the conversation, please leave a comment below or email me Robert@prestigebusinesscoaching.co.uk

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business coach, business success, business advice, business plan, starting a business, start up business, how to start a business

MAKE YOUR BUSINESS STARTUP A SUCCESS BY DOING YOUR HOMEWORK!

MAKE YOUR BUSINESS STARTUP A SUCCESS BY DOING YOUR HOMEWORK!

When YOU start your new business startup, YOU want it to be a phenomenal success, but sadly 50% of new businesses fail in the first 3 years.

You don’t want this to be YOU – so START YOUR BUSINESS RIGHT.

business coach, business success, business advice, business plan, starting a business, start up business, how to start a business

There Is a Big Reason For Failure

ONE big reason is the lack of HOMEWORK that is done before a business startup proceeds.

What do I mean by HOMEWORK?

In short, I mean FOUR things:-

  • RESEARCH
  • UNDERSTAND
  • THINK
  • PLAN

You Must Research Everything

When YOU start a new business, YOU must RESEARCH heavily literally EVERYTHING to do with your new business. The most important parts are:-

  • Your TRADING MARKET & your COMPETITORS
  • Your CUSTOMERS
  • The PRODUCTS you will sell
  • The CUSTOMER SERVICE you should provide
  • The PRICES you will buy your PRODUCTS for and the PRICES you will sell them for
  • Your MARKETING
  • Your BUSINESS NUMBERS

With the RIGHT RESEARCH, YOU should sit down to UNDERSTAND what you have learned and have a good THINK about EVERYTHING. From all this, a good practical BUSINESS PLAN should be created – one that will deliver SUCCESS for your new business.

Understand Your Trading Market

It is important to know everything about the TRADING MARKET that YOU are about to enter – information such as what is the monetary value of the market, is it growing or shrinking and who are the competitors?

Your new business is more likely to be successful, if your trading market is growing and there are not too many competitors; a shrinking market and too many competitors could make it difficult.

Know Your Customers, Your Products & Your Customer Service

Then, YOU need to know who your likely customers are and understand them as fully as possible – such knowledge would allow YOU to understand their needs and wants and what products your business could supply them with.

Your Customer Service is just as important as your products and you need to know what customer service to provide in order to get your products to your customers.

Understand Your Competitors

A good way to learn about your target customers and the products that you should sell is from your likely competitors. If you are to compete effectively against your competitors, you will need to grab many of their customers and sell the same or similar products.

You should look at the target customers and understand who they are. You need to buy some of their products and analyse these closely and understand why these customers buy these products. Finally, you need to look at the customer service offered and look at customer reviews to see what their customers think.

If you are to compete successfully, you need to be much better than your competitors – your products and customer service both need to be excellent. You should look for your competitors’ strengths and try to be much better, but you should also look for their weakness and try to exploit these.

Know Your Prices

Prices are important and you need to learn about the selling prices for the products in the trading market; understand what prices your target customers will pay and whether quality is more important than price, for instance. If quality is more important, this gives you scope to charge higher prices.

Again, you can gather much information on pricing from your competitors but think that it does not always pay to be the cheapest in your market.  Many new business startups have accrued a lot of customers and sales by being too cheap, but have failed because there was no profit.

Look At Your Marketing

By knowing your customers and how to reach them through your marketing, YOU can work out how you will market your business. Many new start-ups fall into the trap of spending a lot on advertising that does not work and this often drains their resources.

Try to do as much free marketing as you can – online social media marketing is a must along with a good website and try to get free PR marketing by telling the media about you and getting them to spread the news.

Know Your Numbers

Your numbers are really important & you must research and understand these – remember 50% of new start-ups fail because they don’t make enough money for a profit; their numbers go wrong – your numbers are important.

You must research what your likely sales, gross profit and costs will be. Then, YOU should create a realistic projected profit and loss projection for the first year or so and see what your profit is likely to be and when your startup will make money; ideally you want to make a profit within the first six months.

The quicker you can make a profit the better, so try to aim to become profitable almost immediately.

Create A Simple Business Plan

When your RESEARCH is complete and YOU feel you fully understand EVERYTHING, YOU should put a simple BUSINESS PLAN together and ideally get a business coach or mentor to review it for YOU; a critical review should highlight your strengths and weaknesses.

The better your plan, the better your chances of success.

Then Put Your Plan Into Action

When YOU are happy with your plan and when YOU are ready to start, YOU should LAUNCH your business – don’t just start it, however, but LAUNCH it under a blaze of publicity!

So many new start-ups start with a whimper & they never really get going and fail very quickly.

business coach, business success, business advice, business plan, starting a business, start up business, how to start a business

Summary

By RESEARCHING very heavily and very comprehensively EVERYTHING within your new business, YOU will be able to UNDERSTAND your business FULLY, before YOU actually START.

YOU should then use some quality THINKING on how your business will be moulded and how it will RUN and put this into a PLAN.

Once and, only once, YOU are READY TO START your business, YOU should ACT and get started BY LAUNCHING your new business.

Be A Success

Too often businesses START with only a fraction of the RESEARCH and UNDERSTANDING that is needed for success.  WRONG THINKING and PATCHY PLANNING then follows and the business has a POOR START.  These businesses then struggle for the early months or years before eventually FAILING.

If YOU are STARTING A NEW BUSINESS, YOU should take your time and only OPEN when YOU are READY.

HAVE SMART BUSINESS THINKING,  SMART BUSINESS ACTIONS

If you would like to continue the conversation, please leave a comment below or email me at Robert@prsetigebusinesscoaching.co.uk

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Your Customer Is King - RUN YOUR BUSINESS AROUND YOUR CUSTOMER TO ACHIEVE GREATER SALES

HAVE TOTAL CUSTOMER FOCUS

HAVE TOTAL FOCUS ON YOUR CUSTOMER

I have always achieved HIGH SALES AND HIGH PROFITS for my businesses by having TOTAL FOCUS on my CUSTOMERS and by RUNNING my businesses around my CUSTOMERS.

Your Customer Is King - RUN YOUR BUSINESS AROUND YOUR CUSTOMER TO ACHIEVE GREATER SALES

Comprehensive Understanding Of My Customers

I have always put a massive amount of effort into KNOWING & UNDERSTANDING my TARGET CUSTOMERS.  This is the starting point of TOTAL CUSTOMER FOCUS.

With this knowledge & understanding, I have been able to provide the RIGHT PRODUCTS for my CUSTOMERS at the PRICES that they wish to pay, using CUSTOMER SERVICE methods that really work and creating a GREAT CUSTOMER EXPERIENCE.

I have also made my MARKETING highly effective by reaching my TARGET CUSTOMERS allowing me to communicate very efficiently with my future and present CUSTOMERS.

My Businesses Have Then Been RUN Around My Customers

With TOTAL FOCUS on creating the following, it has been able to RUN my businesses VERY EFFECTIVELY, creating HIGH SALES and HIGH PROFITS.

  • THE RIGHT PRODUCTS
  • THE RIGHT PRICES
  • THE RIGHT CUSTOMER SERVICE
  • THE CUSTOMER EXPERIENCE
  • THE RIGHT MARKETING
  • THE RIGHT CUSTOMER COMMUNICATION

But it has always started with KNOWING and UNDERSTANDING my TARGET CUSTOMERS.

Ask yourself, now the following questions:-

“Do I really know my customers?”

“Who are my target customers?”

Then try to RESEARCH and UNDERSTAND your CUSTOMERS as well as YOU can and put your knowledge and understanding into ACTION.

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER  –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

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YOU MUST KNOW HOW TO RUN YOUR BUSINESS
YOU MUST KNOW HOW TO RUN YOUR BUSINESS RIGHT
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YOU MUST KNOW HOW TO RUN YOUR BUSINESS RIGHT

YOU MUST KNOW HOW TO RUN YOUR BUSINESS RIGHT

YOU MUST KNOW HOW TO RUN YOUR BUSINESS RIGHT

If your business is to be a success and YOU are to become one of the ‘10% CLUB’, YOU must KNOW how to run your business RIGHT.

It constantly amazes me that many small and medium sized businesses have such a poor knowledge of how to RUN their businesses RIGHT and such businesses ALWAYS perform POORLY.

Always!

Often a poor performance can be converted into a massive SUCCESS by simply UNDERSTANDING how to run a business MUCH BETTER.

It is often as simple as that!

Each Business Can Be Divided Into 7 Parts

Each small and medium sized business can be divided into the following SEVEN GENERAL PARTS:-

  1. CUSTOMERS
  2. PRODUCTS
  3. MONEY
  4. MARKETING, BRANDING & SELLING
  5. CUSTOMER SERVICE
  6. BUSINESS RUNNING & BACK OFFICE
  7. EMPLOYMENT

Every business has ALL of the above, unless YOU have NO EMPLOYEES.

Every Part Of Your Business Has Equal Importance

Every PART is as important as the other PARTS within the business. If YOU are to OPTIMIZE your BUSINESS SUCCESS and your BUSINESS PROFIT every PART must be RUN to its BEST.

If ONE PART is run LESS WELL, then this will affect the WHOLE BUSINESS.

You Must Know How To Run Each Part To Optimize Your Business

If YOU want your business to run to its OPTIMUM, YOU must UNDERSTAND how to RUN EACH PART OF YOUR BUSINESS.

Let me ask YOU these 22 questions:-

  1. Do you REALLY understand your target customers and what they REALLY want to buy from you and what they want to pay YOU?
  2. Do your REALLY understand the products that your target customers need and are your products RIGHT for your customers?
  3. Are the sales of your products increasing, year on year, and do you REALLY understand how to keep your sales growing?
  4. Do you REALLY have REAL control of the money in your business?
  5. Do you REALLY know how to control the margin in your business and understand how to keep it optimized?
  6. Do you REALLY have absolute control of your costs and know how to keep these minimized?
  7. Do you REALLY understand how to control your cash-flow and keep your business cash rich?
  8. Do REALLY understand how to effectively reach your target customers with your marketing?
  9. Is your marketing REALLY effective and are you REALLY reaching your target customers with it and is it working?
  10. Are you REALLY getting a real return on your marketing expenditure and REALLY seeing real growth in your sales as a direct result of your marketing?
  11. Are you REALLY successfully building a STRONG brand that is recognized by your target customers?
  12. Do you REALLY understand your COMPETITORS and what they are doing & do you REALLY know how to compete within them in your trading market REALLY EFFECTIVELY?
  13. Is your customer service REALLY superb?
  14. Is your customer experience REALLY superb?
  15. Are your customers REALLY happy and do they return to buy more from you, time and time again?
  16. Do you REALLY have an army of loyal customers and do these customers spread ‘word of mouth’ about your business?
  17. Is your back office running REALLY effective?
  18. Do you REALLY have fantastic systems in place to control all parts of your business?
  19. Are you REALLY using digital technology to the full & optimizing its effects?
  20. Do you REALLY know how to employ the best employees for your business?
  21. Do you REALLY know how to train your employees really well and do you REALLY know how to manage them right?
  22. Are your employees REALLY a real asset to your business & are they REALLY making a real contribution to your business as a whole?

I could have asked YOU many more questions, but these 22 are arguably the most important questions to ask anyone running a business.

You Must Answer These Questions Honestly

Try answering these questions REALLY honestly. If YOU can honestly answer a BIG ‘YES’ to each one, then YOU KNOW HOW TO RUN YOUR BUSINESS RIGHT.

But if one or more questions get a ‘NO’, then YOU must address the aspect raised in that question and turn it into a BIG ‘YES’

It is important that every PART of your business must RUN RIGHT.

You Need Smart Business Thinking

YOU need SMART BUSINESS THINKING about the RUNNING of your business, if YOU are to be one of the ‘10% CLUB’

JOIN THE 10% CLUB & BECOME ONE OF THE MOST SUCCESSFUL BUSINESSES IN THE UK

SMART BUSINESS THINKING MUST COME INTO EVERYTHING THAT YOU DO IN YOUR BUSINESS

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

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YOU MUST HAVE FULL CONTROL OF YOUR BUSINESS

YOU MUST HAVE FULL CONTROL OF YOUR BUSINESS

YOU MUST HAVE FULL CONTROL OF YOUR BUSINESS

YOU MUST HAVE FULL CONTROL OF YOUR BUSINESS

You must have full CONTROL of your business, if your business is to be a success and if YOU are to make it into the ‘10% CLUB’

But many small and medium sized businesses struggle to achieve TOTAL and ABSOLUTE CONTROL.

Many businesses start because they have a PASSION for a particular product. And, this is where their FOCUS lies.

Many People Have Full Focus On The Parts That Interest Them Most

They develop great PRODUCTS but often their FULL FOCUS stops there. They seem to forget that a business comprises MANY PARTS and the PRODUCTS are just ONE of those PARTS and the other PARTS must RUN very efficiently to support the SALE of those PRODUCTS.

They Have Less Focus On Other Parts

They have LESS FOCUS on these other PARTS, often, because they don’t find these PARTS so interesting.

Often The Back Office Receives Less Focus

One BIG PART that often receives LESS FOCUS is the BACK OFFICE and the necessary PAPERWORK that is associated with it. This is something that many people seem to struggle with –  they simply don’t enjoy it and they would rather put the efforts into the PARTS that they enjoy.

Each Business Can Be Divided Into 7 Parts

Each small and medium sized business can be divided into the following SEVEN GENERAL PARTS:-

  1. CUSTOMERS
  2. PRODUCTS
  3. MONEY
  4. MARKETING, BRANDING & SELLING
  5. CUSTOMER SERVICE
  6. BUSINESS RUNNING & BACK OFFICE
  7. EMPLOYMENT

Every business has ALL of the above, unless YOU have NO EMPLOYEES.

Every Part Of Your Business Has Equal Importance

Every PART is as important as the other PARTS within the business. If YOU are to OPTIMIZE your BUSINESS SUCCESS and your BUSINESS PROFIT every PART must be RUN to its BEST.

If ONE PART is run LESS WELL, then this will affect the WHOLE BUSINESS.

You Must Put Full Focus Into Each Part

As a business owner, YOU must THINK that YOU must put equal FOCUS into each PART and YOU must make sure that each PART is run as well as YOU can possibly RUN it.

Run Each Part Of Business Well For Full Control

When YOU achieve that, YOU will have FULL CONTROL of your business.

YOU must THINK that FULL CONTROL is needed for the SUCCESS of your business and YOU will only achieve FULL CONTROL, by CONTROLLING EACH PART of your business, NOT just some of them.

BY CONTROLLING EACH PART, YOU ACHIEVE TOTAL CONTROL.

Think To Divide Your Business Into 7 Parts

The place to start with attaining FULL CONTROL is to THINK about the SEVEN PARTS of your business and analyze EACH PART and how well each is RUN.

YOU should be very critical of EACH PART and see where your STRENGTHS and WEAKNESSES are. YOU must correct the WEAKNESSES of each PART.

You Must Have All Seven Parts Running To Their Best

When YOU have ALL SEVEN PARTS RUNNING to their BEST, then YOU will have FULL CONTROL and, once this is in place, YOU must make sure that YOU retain this CONTROL.

Poor Control Can Lead To Failure

Poor CONTROL can lead to FAILURE in the most severe of cases, so ACT now, before it becomes too serious.

YOU MUST HAVE FULL CONTROL OF YOUR BUSINESS

YOU MUST HAVE SMART BUSINESS THINKING ABOUT THE CONTROL OF YOUR BUSINESS.

SMART BUSINESS THINKING MUST COME INTO EVERYTHING THAT YOU DO IN YOUR BUSINESS

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

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WHITE HART INN, TROXHILL, FROME, SOMERSET
me on barrels web
Robert Viney started Ash Vine Brewery in 1987
Hop & Glory Bottle.JPG web
Ash Vine Brewery's Hop & Glory
PICKNICS OF DEVON, TORQUAY SHOP

Robert Viney – My Story

Robert Viney  ~  My Story

Successful Entrepreneur & Business Coach

Robert Viney, Successful Entrepreneur & Business Coach

In 30 years, I have successfully started and run many businesses, including pubs, a microbrewery, sandwich shops and delicatessens, property rental, investments and business coaching, all cumulatively generating in excess of £100 million in that time.

I Am Originally A Chemist

Originally a chemist, I graduated with an honours degree in 1976 and subsequently worked in the Aluminium industry with the British Aluminium Company as a research chemist until being made redundant in 1980.

I promised myself that if I was ever to be on the dole again, it would be through my own fault and not the fault of someone else, so I embarked on a career of being self employed.

Prior to my redundancy, I ran the social club bar at British Aluminium and I had already decided that I wanted my own pub and set out on the road to achieve that.

I Needed More Experience

I did not have enough experience but was lucky enough to be offered the chance to run the ‘Frog & Frigate’ pub in Southampton, owned by Ringwood Brewery.

The White Hart Inn In Somerset Was Bought

The invaluable experience allowed me to buy my first pub, The White Hart Inn at Trudoxhill near Frome in June 1984.  This pub was very run down, when I took it on and, within 12 months, it was the busiest pub in the area.

WHITE HART INN, TROXHILL, FROME, SOMERSET I still own the White Hart Inn and is currently run by my tenant Graeme Warberry.

A Microbrewery Was Added

3 years later a small microbrewery was installed to the rear of the pub producing quality traditional beer for The White Hart Inn and other local pubs.

More Pubs Were Added

By 1999, other pubs had been started from scratch including the Pig & Fiddle in Bath, The Frog & Fiddle and Fish & Fiddle both in Cheltenham and the brewery, known as Ash Vine Brewery, had moved to a large 5000 square feet site and grew to supply in excess of 1000 pubs nationally.

Robert Viney started Ash Vine Brewery in 1987

Here I am pictured outside the brewery in a local newspaper item with the headline “Brewing For Hop & Glory”  – Hop & Glory was one of our many award-winning beers that we brewed.

Ash Vine Brewery's Hop & Glory

I Retired From The Pub Business

In 2001, I came out of the pub business to take over a sandwich shop and delicatessen business, owned by a family member.

I Took On a Family Business

The business known as Picknics of Devon, trading in Torbay, had accrued a huge debt and was on the point of failing.  It took me about 3 years to turn Picknics around and to start to pay off the debt.

By the time I sold the business in 2014, it had become a massive success with a huge following and was the local market leader. By the time of its sale, the huge debt had been repaid in full.

PICKNICS OF DEVON, TORQUAY SHOP

When I sold the business in 2014, it comprised two shops in Torbay, one in Torquay and one in Paignton  –  this is a picture of the Torquay

I Now Coach Businesses

After taking a break in 2015, I am now putting much of my energies into Prestige Business Coaching to give businesses the benefit of my experience and expertise to achieve high levels of success, themselves.

I am not new to coaching businesses, though, as I have coached several businesses very successfully, previously, alongside running my own businesses.

I Have Some Powerful Methods To Share

As part of my coaching, I show my clients the very many methods that have successfully created business success for myself. These methods are massively powerful and are unique to me only.

Alessandra Ruocco of Devoncair Ltd

I started coaching Alessandra Ruocco in 2009 and we turned her business around from large losses.  She is my biggest coaching success.

My Mission Is To Increase Business Success & Reduce Failure

My mission is to increase business success and reduce business failure & this site includes powerful advice for business owners to boost their businesses. This advice is offered here free of charge – just take a look, read and absorb!

If you are a business owner or someone planning on starting a business soon, I could probably help you, giving you access to my powerful business methods.

Please contact me at Robert@prestigebusinesscoaching.co.uk or leave a message below.

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How To Become One Of the Most successful Businesses - www.prestigebusinesscoaching.co.uk/business-blogbusiness-people

BOOST YOUR BUSINESS SUCCESS

Originally posted April 2016, updated January 2017

BECOME ONE OF THE 10% MOST SUCCESSFUL BUSINESSES & ACHIEVE HUGE BUSINESS SUCCESS

BECOME A MEMBER OF THE ‘10% CLUB’ – THE 10% MOST SUCCESSFUL BUSINESS ENTREPRENEURS

90% of businesses just drift along, languishing in mediocrity in terms of profits and performance & many never really achieve real business success.   The other 10% make BIG PROFITS and are MASSIVELY SUCCESSFUL.

But often the owners of those 90% of businesses cannot see how they can elevate themselves and their businesses to do better.  Many of these entrepreneurs do not realize, however, that the switch to become a member of the ‘10% CLUB’ of the 10% most successful businesses is much easier than they think.

business success, how to be successful in business, business advice, business plan, entrepreneur

What Is A Successful Business?

For me, a successful business is one that is growing in sales with a good profit base and a strong balance sheet.  The following sums up an ideal successful business:-

  • sales and net profits should be growing by at least 20% per annum, year on year
  • sales should exceed £100,000 per annum in year 2 after startup & £0.5 million – £1 million + per annum after 10 years
  • net profit should exceed 20% of sales
  • business has strong 6 digit cash-rich balance sheet after 5 years of trading
  • business owners have full control over the business
  • business runs efficiently with low wastage
  • business has a strong team of happy & effective employees
  • business owners are happy and are not stressed
  • business provides a good living for owners & a retains a good profit after owners’ drawings
  • owners run their business & business does not run the owners

This is a very rough appraisal.

For me, a SUCCESSFUL BUSINESS is one that is growing and making money, but is also one where the owners are in full control and are happy and are enjoying running their business with a good life balance.   A successful business entrepreneur should be able to draw a good income, leaving a good residue profit for re-investment and for building the balance sheet.  A successful business entrepreneur is one that could sell after, say 10 or 12 years, for a good reward that would allow them to retire or for a sum that would allow them to go a big way to providing for their long term.

Sadly, too many business owners do not find themselves in the scenario of the ideal successful business that I describe above.   Many of the 90% of businesses have poor mediocre sales and profits with low or no growth.  These  owners find themselves stressed as a result and importantly they are not happy and are not enjoying the experience of running their businesses.

Many business owners would say that money is not important and I think that can be right, but I know from experience that a business is much easier to run and provides a happier experience for the business owners if sales and profits are growing at a good rate of the order of 20% or more.

If you are a business owner, where growth in sales is flat and profits are poor, you should think that it is much easier to transform your business nearer to the scenario that I describe above than you possibly think.

If YOU want to make the change and to become a great BUSINESS SUCCESS, the place to start is to think that your business is about TWO FUNDAMENTAL PARTS:-

  • PART 1 IS YOU & YOUR ATTITUDE
  • PART 2 IS YOUR BUSINESS STRATEGY

Harvard Business School has consistently said that business success is consistently down to ATTITUDE rather than STRATEGY.  You can have the best business strategy and the best business plan but if your attitude is poor, then your strategy is not going to work and YOU will never achieve real BUSINESS SUCCESS.

As the business owner, your business success is determined by YOU.  So if YOU want to become one of the most successful business entrepreneurs and achieve huge business success, YOU have to change ‘YOU’.  YOU have to become like the most successful in business.

PART 1 is YOU and includes:-

  • YOUR MINDSET
  • YOUR ATTITUDE
  • YOUR THINKING
  • YOUR ACTIONS

Part 1 includes your mind, your mindset, your attitude and your thinking and how YOU carry out your actions within your business.  Generally, the stronger and more positive your attitude and having a mindset that will take YOU outside your comfort zone will create better outcomes to your actions.

The most successful business entrepreneurs all have the same mind characteristics and consistently have similar attitudes and mindsets.  Consistently most successful entrepreneurs have the same qualities, such as:-

  • BURNING DESIRE FOR BUSINESS SUCCESS
  • HUGE BELIEF IN THEIR BUSINESS SUCCESS
  • GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
  • BIG BELIEF IN THEIR BUSINESS ABILITY
  • STRONG POSITIVE ATTITUDE
  • GREAT DETERMINATION, DRIVE & PERSISTENCE
  • MASSIVE OPTIMISM
  • SETTING OF GOALS
  • MASSIVE FOCUS
  • GREAT PASSION
  • POSITIVE THINKING
  • SMART BUSINESS THINKING
  • GOOD DECISION MAKING
  • NEVER PROCRASTINATING
  • SMART BUSINESS ACTIONS
  • ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
  • NO FEAR OF FAILURE
  • ABILITY TO LEARN FROM THEIR MISTAKES
  • ABILITY TO REBOUND QUICKLY FROM SET-BACKS

The most successful business entrepreneurs all have the same or similar MINDSET that allows all of the above and if YOU wish to replicate their business success, YOU need to develop the same MINDSET.

From my experience, the right business mindset starts with a STRONG, POSITIVE ATTITUDE, a BURNING DESIRE to be successful, a MASSIVE BELIEF in SUCCESS and a MASSIVE BELIEF in the ABILITY to achieve everything within the business.

GOAL SETTING is incredibly important for maintaining the right mindset. The most successful entrepreneurs in business all use goal setting and they always work hard to achieve their goals, with each goal achieved propelling them forward. By continually setting and achieving goals means the most successful are continually making progress.

The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE.

SUCCESSFUL ENTREPRENEURS don’t FEAR FAILURE;  importantly, many have experienced FAILURE and SET-BACKS. They view SETBACKS as part of the learning process and part of the process to achieving business success. Importantly, they learn from each experience and they never repeat the mistakes.  Each one is very resilient and don’t linger on the setbacks.  They shrug off the setback and get moving forward again, quickly.

The big consequence of all this is that SUCCESSFUL PEOPLE make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.  SMART BUSINESS ACTIONS result within their businesses that drive their businesses forward and generate great profits.

The TOP 10% most successful business entrepreneurs have all of the above and if YOU can replicate them, then YOU should be SUCCESSFUL, too.

And, that will help YOU achieve PART 2.

PART 2 is YOUR BUSINESS STRATEGY.

Having the right BUSINESS MIND allows the most successful in business to set and execute the BEST BUSINESS STRATEGY and the BEST BUSINESS PLAN for their businesses. In my view, LASER FOCUS derived from having the RIGHT BUSINESS MIND becomes highly effective in the key areas of the business:-

  • UNDERSTANDING THE TARGET CUSTOMERS & THE TRADING MARKET
  • BUILDING AN ARMY OF LOYAL CUSTOMERS
  • CREATING THE RIGHT PRODUCTS
  • CREATING A STRONG BRAND
  • DELIVERING THE RIGHT CUSTOMER SERVICE
  • CREATING THE ULTIMATE CUSTOMER EXPERIENCE
  • HAVING HIGHLY EFFECTIVE MARKETING
  • DRIVING HIGH SALES & HIGH PROFITS
  • EMPLOYING & TRAINING THE RIGHT STAFF
  • CREATING EFFICIENT BUSINESS SYSTEMS
  • RUNNING THE BUSINESS EFFECTIVELY & EFFICIENTLY
  • CREATING A MONEY RICH BUSINESS
  • HAVING FULL CONTROL OF THE BUSINESS

The most successful ENTREPRENEURS in business UNDERSTAND FULLY their TARGET CUSTOMERS, their COMPETITORS and their TRADING MARKET. This allows them to provide the RIGHT PRODUCTS and the RIGHT CUSTOMER SERVICE that deliver the right benefits for a HUGE ARMY OF LOYAL CUSTOMERS and create superb CUSTOMER EXPERIENCES.

The most successful are also continually creating MARKETING that creates a STRONG BRAND and delivers more CUSTOMERS and more SALES.  They also FOCUS heavily on employing the RIGHT STAFF and training and treating them RIGHT and on creating STRONG SYSTEMS to run their businesses effectively and efficiently.

Importantly, they also FOCUS heavily on the the MONEY within their businesses and FOCUS on generating PROFIT and keeping their businesses CASH RICH.

All of this is possible because of a STRONG BUSINESS MIND, i.e. PART 1.

PART 2 is possible because of PART 1.

So for YOU to become one of the MOST SUCCESSFUL in business and for YOU to have huge BUSINESS SUCCESS, YOU need first a STRONG BUSINESS MIND and that will allow YOU to RUN your business much better.

The most successful in business do this and YOU can do the same –  YOU just need to decide that YOU will do it.

It could be much easier than YOU THINK.

business success, how to be successful in business, business advice, business plan, entrepreneur

This website is full of useful business articles and features to show YOU how to BECOME A MEMBER OF THE ‘10% CLUB’, so for your future, please take the time and explore it.

To start, YOU should read the following:

Have a Strong Positive Business Mind

Have Smart Business Thinking

Have Smart Business Thinking

If you wish to talk to me more about this, then please contact me: Robert@prestigebusinesscoaching.co.uk or leave a comment below:-

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

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BRIAN SPENCE OF TILLEYS GLUTEN FREE BAKERY WITH PAUL HOLLYWOOD
TILLEYS GLUTEN FREE BAKERY
BRIAN SPENCE OF TILLEYS GLUTEN FREE BAKERY MEETS PAUL HOLLYWOOD OF BBC'S GREAT BRITISH BAKE OFF
TILLEYS GLUTEN FREE BAKERY BAKEWELL TARTS
TILLEYS GLUTEN FREE BAKERY BREAD

My Next Business Coaching Success ~ Coaching Brian Spence

Brian Spence 

BRIAN SPENCE OF TILLEYS GLUTEN FREE BAKERY MEETS PAUL HOLLYWOOD OF BBC'S GREAT BRITISH BAKE OFF

My Next Business Coaching Success  ~  Coaching Brian Spence 

Tilleys Gluten Free Bakery is my latest ‘star project’

Award-winning baker Brian Spence came to me in the summer of 2014 asking me to coach him in the creation of a gluten free bakery.

18 months on and after a lot of hard work, a purpose built bakery is supplying high quality products to local farmer markets and the local wholesale trade in South Devon to massive acclaim.

TILLEYS GLUTEN FREE BAKERY

Brian Has Done Everything I Advised

Brian has done everything that I have advised and he has made a very impressive start to his business.  He freely admits that had I not suggested certain things, his start would not have been so successful.

I Advised Much Research

At the start, I advised him to research heavily his business idea and the local trading market that he was about to enter. He did this exhaustively and this gave him a huge understanding of his target customers, the products that they wanted to buy and the prices that they were prepared to pay.

He Tested His Products

As he developed his products, he tested them on some of his target customers using blind tastings of his products and noted the comments made.  Based on these comments, changes to his product recipes were incorporated and when he launched his gluten free bread and cakes, he generated a huge amount of excitement from those on a coeliac diet.

TILLEYS GLUTEN FREE BAKERY BREAD

I advised Him To Make His Products Superior

I also advised him to make his products much better than other products produced by his competitors and I said that in order to broaden his target market, he should create products that anybody would enjoy –  not just those on a gluten free diet.

His products now are far superior to any other gluten free products offered by his competitors and are also full flavoured and, which on blind tastings, most people would not think were gluten free.

Brian Received A Commendation From Paul Hollywood

Now, everyone enjoys his gluten free fayre  –  even Paul Hollywood of the BBC’s Great British Bake Off, who tried Brian’s products and gave them a huge ‘thumbs up’

BRIAN SPENCE OF TILLEYS GLUTEN FREE BAKERY MEETS PAUL HOLLYWOOD OF BBC'S GREAT BRITISH BAKE OFF

Brian Has Focused Heavily On His Customers, His Products And His Business Numbers

I showed Brian how to run all aspects of his business and the result was Brian developing a heavy focus on his customers, his products and his business numbers. And, this has been key to initial success.

Business Coaching & A Business Owner Using The Advice Is A Combination For Success

Brian has also done everything that I have advised and again that has also been key to the business starting so well. Business coaching can work spectacularly well when the advice from an experienced business coach is taken and used in its entirety.

Brian is a good example of how well business coaching can work.  If all the advice, offered, is used then anyone starting or running a business can really benefit.

If you have read my case study on Alessandra Ruocco, you will see how business coaching worked for her, too.

It can be massively powerful!

TILLEYS GLUTEN FREE BAKERY BAKEWELL TARTS

Prestige Business Coaching Created His Marketing

To help Brian, I performed much of his marketing for Tilleys Gluten Free Bakery including developing and running his facebook page and creating his website. You can see how Brian is doing by visiting his website www.tilleysglutenfree.com and by visiting Brian’s facebook page at www.facebook.com/tilleysglutenfree.

 

The ‘10% CLUB’

Brian is not in the ‘10% CLUB’ yet, but he is well on his way. You can do the same as Brian and put yourself in the ‘10% CLUB’ – get yourself a good experienced coach and do exactly as advised.

If You Wish To Discuss This More Fully With Me, Please Contact Me

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

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Alessandra Ruocco of Devoncair Ltd
Alessandra Ruocco of Devoncair Ltd
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Devon Cair Ltd., Paignton, Devon
Alessandra Ruocco of Devoncair Ltd 3

My Greatest Business Coaching Success ~ Coaching Alessandra Ruocco

Alessandra Ruocco

Alessandra Ruocco of Devoncair Ltd

My Greatest Business Coaching Success  ~  Coaching Alessandra Ruocco

Large Losses To Good Profit in Just 5 Months

“Our Homecare business is now on the road to being a successful player in the industry and I owe that fully to the expertise of Robert and Prestige Business Coaching”

It is May 2015 and I am having lunch in a nice fish restaurant on the harbourside in Torquay with Alessandra Ruocco.  ‘Sasse’, as she is known to her friends and associates, is telling me about her vision, strategy and thoughts for her business Devon Cair Ltd.

As I listen, I cannot help thinking how far this clever, smart lady had come on her business journey and how she had become the strong, mature, confident and competent business lady that I viewed across the restaurant table. Sasse is now one of the 10% most successful business people in the UK., who I talk about much on www.prestigebusinesscoaching.co.uk.

But the journey had been hard and long.

Devon Cair Ltd Is A Leader In Its Market

Devon Cair Ltd is the leading supplier of high quality care to the disabled and elderly in their own homes in Torbay, Devon.   The success of the business is testament to Sasse and her determination and drive, but it was not always that way.

But It Was Not Always That Way

In 2009, Sasse invited me to help her rescue the business after her business partner had walked out leaving her ‘high and dry’ –  her ex partner had founded and started Devon Cair Ltd but, following a catalogue of bad business decisions, had brought the fledgling business to the edge of financial collapse; the business was losing money heavily and it urgently needed saving.

There Were Two Big Mistakes

Two BIG mistakes were made initially:-

  1. Grow The Business Too Quickly
  2. Trade In Too Large A Geographical Area

These were deliberate strategies, but they both created huge operating costs, particularly employment costs that were just not sustainable.

I very quickly identified the problems and suggested a strategy for turning the business around and Sasse wasted no time in implementing the plan.

Her quick and decisive implementation of the plan was key to the success of what we did –  every day delayed was more money wasted and the outflow of money had to be stemmed quickly.

There Were Three Main Recommendations

The main recommendations were as follows:-

  1. To reduce and consolidate the trading area to just serve clients in Torbay only, shrinking the trading area to just 5 miles from the company’s office from 15 miles previously
  2. To make drastic changes to staff rotas and to reduce the employee working hours so that the employment costs were directly related the revenue generated.
  3. To slow down the rate of growth for the business

Initially the number of clients and revenue were both reduced, but the costs attributed to serving the clients were reduced by a far greater amount, thus increasing the gross profit margin significantly.

A Profit Was Achieved After Just 5 Months

Within five months, the initial changes were complete and the business moved from a high loss into a good sustainable profit. From this position, Sasse then moved to consolidate the business and the net profit, further, and to gain growth by acquiring new clients within her new Torbay only trading area.

Sasse Has Resisted Extending Her Trading Area

Since then, some seven years later, Sasse has resisted the temptation to extend her trading area beyond Torbay but, instead, to consolidate and establish her company’s position as the premier provider of home care in Torbay.

The business now boasts an army of very happy and loyal clients and an army of equally happy employees serving these clients. The business is very sound financially and is now a great success.

Sasse Needs Little Marketing

One big indicator of her success is the amount of effort she puts into marketing her business –  in short, she devotes very little of her recourses to marketing.

The quality of her service is so great, that reputation and ‘word of mouth’ constantly create new clients for Devon Cair Ltd.. Competitors are continually seen spending large sums on advertising and that illustrates the large gulf between her and the rest.  Devon Cair Ltd do not have to advertise and so do not have this cost and, obviously, this elevates her margin.

Devon Cair Ltd., Paignton, Devon

Businesses That Create Word Of Mouth Always Do Better

Businesses that can create ‘word of mouth’ and harness it to grow, always do much better.

Historically, ‘word of mouth’ has been a major contributor to the success of my own businesses and I coach businesses to set this as a definite strategy for growing a business.

Such A Strategy Creates a Superb Product & Customer Satisfaction

Sasse has achieved ‘word of mouth’ by creating superb care for her customers and a high degree of customer satisfaction.

A combination of a superb product and a high degree of customer satisfaction will always achieve ‘word of mouth’ and, through that, growth.

Businesses Think That They Can Grow By Extended Their Geographical Boundaries

So many businesses think that they have to extend their geographical boundaries in order to secure new customers in order to grow their revenues and this invariably leads to financial weakness and failure.

The smart way, often, is to do as Sasse has done and to restrict the trading area, but to totally focus efforts on securing a high number of clients within that trading area, exclusively.

Such a strategy minimises the cost of gaining and serving new customers and Sasse proves that this can be a very successful strategy.

What We Achieved Was Spectacular

When Sasse and I started working together, the problems within the business were immense and it is was an awesome achievement to turn the business around in such a short period of time –  many businesses can literally take years to turn around.

Our achievement was immense and is something that is very rare in business.

Business Coaching Can Be Hugely Successful When The Advice Is Fully Used

But this is only possible, when the advice of a good business coach with a wealth of experience and knowledge is incorporated fully by a business owner. Sasse never questioned my suggestions and she implemented them fully without hesitation, delay or procrastination.

I am sure there were times when she did not quite understand parts of the plan, but she trusted me. I am also equally sure that once the results of the changes were evident, her understanding grew and became complete.

Devon Cair LtdSasse Is My Greatest Success

Sasse is my greatest business coaching success because she implemented everything that I suggested and, as a result, she was a ‘dream’ to coach.

When I coach others, less success has been possible because business owners question my suggestions and ‘cherry pick’ my recommendations –  the result is always not so good.

I now avoid coaching any business owner who refuses to take all my recommendations.

It Was Not Just Strategy

It was not just strategy that I showed Sasse –  I also worked to strengthen her attitude and her business mind.  When questioned, the most successful 10% in business say that a strong positive attitude and an open mindset is more important than strategy in the attainment of their success.

Sasse already had a good positive attitude but I created a belief in her mind that she could make the changes and create success out of a bad situation.

So many business coaches ignore the importance of a strong business mind and mindset when coaching their clients.

I Showed Sasse To Think Differently & More Smartly

I also showed Sasse how to think differently and more smartly about her business –  by doing so, it ensured that all her business decisions and actions were also smart but, importantly, it ensured that all her decisions and actions were right for her business, too.

One example was to ‘think money’ –  I said that she should ‘think money’ in every decision.  Sasse typically embraced this fully and even wrote ‘think money’ in very big letters on her office files to remind her constantly.

You Can Emulate Sasse & Her Success

You can emulate Sasse and her success, too, but you have to be prepared to work with a successful business coach and to do everything that the business coach recommends without delay, procrastination or cherry picking.

And, I mean EVERYTHING!

Business failure is currently running at more than 50%, but the above scenario can achieve 100% success, which must be something that every business owner must want.

The 10% Club

Alessandra Ruocco is a member of the ‘10% CLUB’ – the club that includes the most successful business people in the U.K..

You can be the same, if you copy what she did.

Alessandra Ruocco Is Managing Director Of Devon Cair Ltd.

Alessandra Ruocco of Devoncair LtdAlessandra Ruocco is Managing Director of Devon Cair Ltd, Paignton Devon and is a member of the ‘10% CLUB’.  

Find out more about her business at www.devoncair.com

If You Wish To Discuss This More Fully With Me, Please Contact Me

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

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HOW TARGETED IS YOUR MARKETING?

How Targeted Is Your Marketing?

How Targeted Is Your Marketing?

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

HOW TARGETED IS YOUR MARKETING?

Here are THREE QUESTIONS every business owner should ask themselves about their MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED –  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS –  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article.

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

Do this and make your MARKETING WORK MUCH BETTER and get a BETTER RETURN on the COST of your MARKETING.

THINK DIFFERENTLY ABOUT YOUR MARKETING.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

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