7 Strong Reasons Why You Should Build A Strong Brand
Is your business recognized as a BRAND?
Are your products recognized as a BRAND?
Is your BUSINESS NAME or the name of your PRODUCTS well known?
If the answer to any of these questions is no, then you are missing a trick to sell more of your products.
Businesses like Tesco, Marks & Spencer, Ford, Dyson and products like Mars Bar, Fairy Washing Up Liquid are STRONG brands, which means most people have heard of them.
These BRANDS, by and large, are famous for providing high quality and, as a result, they instil trust in their customers and in new customers to come and buy.
Which means being a BRAND is very powerful – being a BRAND with enhance the BUSINESS SUCCESS of any organization.
BRANDS CAN BE CREATED
Whether you are a start-up or an established business, it is possible to BUILD A STRONG BRAND and thus create a STRONG BRAND IMAGE for any business and for any product, including making both your business a STRONG BRAND NAME and your products a STRONG BRAND NAME, and a BIG OBJECTIVE, as part of your BUSINESS PLAN, must be for you to deliberately create a STRONG BRAND IMAGE for your business and your products.
Why should you BUILD A STRONG BRAND?
There are SEVEN advantages to creating a STRONG BRAND IMAGE and SEVEN REASONS why you should create a STRONG BRAND IMAGE.
- Strong Brands create recognition
- Strong Brands create trust
- Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
- Strong Brands can sell themselves
- Strong Brands usually achieve greater sales
- Strong Brands reduces marketing needs & costs
- Strong Brands will allow you to charge more for your products
RECOGNITION IS IMPORTANT
Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.
When you build a strong brand you create recognition.
YOU NEED TRUST
People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.
When you build a strong brand you create trust.
SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS
Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.
When you build a strong brand you create the impression that many people trust it and buy it.
BRANDS SELL THEMSELVES
A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so reducing your marketing costs and enhancing your profits.
STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.
BRANDS USUALLY HAVE HIGHER SALES
STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.
When you build a strong brand you create the potential for higher sales.
YOU CAN CHARGE HIGHER PRICES
By being a recognised BRAND, that is trusted, YOU can command a higher price for your PRODUCTS, which in turn will drive up your PROFITS.
When you build a strong brand you create the ability to charge more for your products.
PROMISE YOURSELF THAT YOU WILL CREATE A BRAND
So, SEVEN very powerful reasons for you to create a STRONG BRAND out of your BUSINESS NAME and your BUSINESS PRODUCTS.
YOU must say to yourself now:
“My OBJECTIVE must be to BUILD A STRONG BRAND and to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise and trust”.
Do it today – include it in your BUSINESS PLAN and include it in MARKETING.
HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS
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