How Targeted Is Your Business Marketing?
Does Your Business Marketing Go Directly To Your Target Customers?
Do Your Target Customers See Your Marketing?
Here are THREE QUESTIONS every business owner should ask themselves about their BUSINESS MARKETING.
If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.
Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.
This form of MARKETING would NOT BE TARGETED – but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.
Make Your Marketing Targeted
If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.
This is TARGETED MARKETING.
The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.
Your Target Customers Must See Your Marketing
Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.
In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS – by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.
Ask Yourself These 3 Questions
So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article;-
- How TARGETED is your BUSINESS MARKETING?
- Does your BUSINESS MARKETING go directly to your TARGET CUSTOMERS?
- Do your TARGET CUSTOMERS see your MARKETING?
Better More Target Business Marketing Will Mean Greater Business Success
Businesses that target their customers better always see greater sales, greater profits and greater business success.
Think Differently About Your Marketing
Whether you are an established business or you are starting a business, make sure you get your Business Marketing Right
HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS
If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.