WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?
What Can Business Owners Learn From The Trump Election Campaign_

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

What-Can-Business-Owners-Learn-From-The-Trump-Election-Campaign_-350x350 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Love or hate him, Donald Trump is now the 45th President of the USA.

His campaign was very controversial, but when I analyze it, I see why he won and I have identified two very powerful aspects that brought him success:-

1. Attitude & Mindset

2. Marketing

Put together, I think both collectively were the two main reasons why he won the race and business owners can learn from both.

Attitude & Mindset

For the first aspect, Donald Trump demonstrated a massively strong positive attitude and mindset that made him really bullish. The backbone to his mindset was his intense belief in what he was doing and he not only believed he would win but he expected victory too.

From this, massive determination, persistence, passion and optimism were all created and these were his big drivers to keep him going. Frequently, he incurred setbacks and, a number of times, pundits wrote him off, but he kept bouncing back, demonstrating grit and resilience to keep going.

If you are to be successful in business, you need the same attitude and mindset; and the stronger and the more positive your attitude, the more successful you can be. You need belief in your ability and your eventual success and you need determination, persistence, passion and optimism to drive you forward. Also importantly, on the road to success, there will be setbacks and resilience and the ability to bounce back quickly is paramount to keep going.

Marketing

For the second aspect, I think Donald Trump demonstrated a master class in marketing. He knew exactly the group of people that he was targeting and what they thought and what they wanted.

This group were the workers of America, as he kept calling them, and he knew how much they wanted change and how worried they were about jobs; as one CNBC commentator said a week for the election and I quote “This election is all about Jobs, Jobs and Jobs”

Trump knew how worried people were – worried about how many jobs had gone abroad, worried about how many jobs had been taken by immigrants and worried about how many jobs had been lost by industries closing. He also knew wages were depressed and morale was low and detected their anger about being ‘forgotten’.

He understood how they felt and what they were thinking and he told them that he understood this; he told them what they wanted to hear, but he went further – he told them what he would deliver for them and he told them what the benefits would be, if he was elected – namely, “action on jobs”

Donald-Trump-pic-600x300 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Donald Trump is a businessman and he used marketing to get to the White House. Marketing is about communicating the right message to the right people and he executed this perfectly.

Business owners must do the same if they want their marketing to work – they must know who their target customers are and they must comprehensively understand everything about them and, very importantly, understand what they want to hear and what benefits they want.

Many marketers do not have a good enough knowledge and understanding of their targets and they don’t focus enough on the benefits that customers can derive from their products or services; many businesses market the products rather than the benefit.

Only an intense knowledge and understanding of your targets and a good understanding of the benefits your targets need and communicating this in the right way will drive effective marketing.

Think about your attitude and your mindset and think about your marketing and think how you can ‘trump’ your business!

HAVE SMART BUSINESS THINKING, HAVE SMART BUSINESS ACTIONS

 

If you wish to continue the conversation, please leave a comment below or email me Robert@prestigebusinesscoaching.co.uk

Robert-Viney-525x350 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

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NEWSLETTER-350x350 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

 

HOW TARGETED IS YOUR BUSINESS MARKETING?

How Targeted Is Your Marketing?

How Targeted Is Your Marketing?

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

HOW-TARGETED-IS-YOUR-MARKETING_-300x160 How Targeted Is Your Marketing?

Here are THREE QUESTIONS every business owner should ask themselves about their MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED –  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS –  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article.

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

Do this and make your MARKETING WORK MUCH BETTER and get a BETTER RETURN on the COST of your MARKETING.

THINK DIFFERENTLY ABOUT YOUR MARKETING.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

NEWSLETTER-300x300 How Targeted Is Your Marketing?

IS YOUR MARKETING SENDING OUT THE RIGHT MESSAGE?

Is Your Marketing Sending Out The Right Message?

Is Your Marketing Sending Out The Right Message?

IS-YOUR-MARKETING-SENDING-OUT-THE-RIGHT-MESSAGE_-300x160 Is Your Marketing Sending Out The Right Message?

MARKETING is about COMMUNICATING THE RIGHT MESSAGE to your TARGET CUSTOMERS about your business and your products.

But is your MARKETING sending out the RIGHT MESSAGE to your TARGET CUSTOMER?

In this busy world, we are surrounded by MARKETING and ADVERTISING from businesses trying to get us to buy –  but most of this MARKETING is RUBBISH and it does NOT WORK.

This Marketing Is Wasted

The MARKETING is wasted including the MONEY to pay for it.

There is a BIG REASON for this –  most businesses and most marketing companies that these businesses employ don’t understand the SELLING and BUYING PROCESS.  They don’t UNDERSTAND that customers will only BUY if they TRUST the PRODUCT and they don’t UNDERSTAND that customers will only buy if they feel confident that the PRODUCT will help them.

It Is all About Benefits

It is all about BENEFITS – if a CUSTOMER is confident that a PRODUCT will give them the BENEFIT that they need and want, then they will buy. YOU must THINK about the BENEFIT to your TARGET CUSTOMER when YOU PLAN each part of your MARKETING.

Then, with the BENEFIT lodged in your brain, YOU should then write your MESSAGE to tell your TARGET CUSTOMER what this BENEFIT is.

Tell Your Customers What They Want To Hear

This means that YOU MUST TELL YOUR CUSTOMER WHAT HE OR SHE WANTS TO HEAR. YOU MUST TELL THEM THAT YOU CAN HELP THEM.

This is SMART BUSINESS THINKING!!!

So Many Businesses Don’t Get This

But so many businesses don’t get this –  instead, they write WHAT THEY WANT TO WRITE in their MESSAGE  –  and in many cases, this is NOT the same as telling their customers what they want to hear.

YOU must THINK that your TARGET CUSTOMERS want to hear about the BENEFITS that your PRODUCTS can deliver –  that is all they are INTERESTED in!

Tell Your Customers About The Benefits

So, TELL YOUR TARGET CUSTOMERS about the BENEFITS from your products and get the MESSAGE RIGHT in your MARKETING!

THINK DIFFERENTLY ABOUT YOUR MARKETING MESSAGE.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to talk more with me about this please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

NEWSLETTER-300x300 Is Your Marketing Sending Out The Right Message?

THINK BENEFITS WITH YOUR PRODUCTS

Think Benefits When Planning Your Products

Think Benefits When Planning Your Products

HELP-WANTED-10-300x160 Think Benefits When Planning Your Products

Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide.

When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.

If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.

Ask Yourself Several Big Questions

There are several BIG QUESTIONS that I have always asked myself in all my businesses and the first is:-

WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?

YOU should do the same and write down a list of BENEFITS.

Then ask yourself ONE OTHER BIG QUESTION:-

ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?

Answer this honestly and then ask yourself another BIG QUESTION:-

ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?

If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.

This Is Why Smart Business Thinking Is So Important

This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important – they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.

BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.

You Should Also Ask Your Customers

YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN the MEDIOCRE BUSINESSES.

I have always TALKED to my CUSTOMERS and I have always learned so MUCH –  it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.

Set Yourself the Objective To Provide The Best Benefits

YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS – as part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS.

YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these –  your REVENUE SALES should GROW SIGNIFICANTLY, as a result.

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

NEWSLETTER-300x300 Think Benefits When Planning Your Products

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Put Your Customer At The Heart Of Your Business

Put Your Customer At The Heart Of Your Business

If YOU have read my article ‘Your Customer Is King’, YOU should now think that your CUSTOMER is the MOST IMPORTANT PART of your business –  your CUSTOMER must be at the HEART of your business & you must prioritize achieving CUSTOMER LOYALTY.

If YOU are starting a new business or YOU are already running a business, YOU must THINK this.

Your business must be built around your customer.

PUT-YOUR-CUSTOMER-AT-THE-HEART-OF-YOUR-BUSINESS-300x160 Put Your Customer At The Heart Of Your Business

Your business SUCCESS and your PROFITS are directly related to how many CUSTOMERS buy from YOU, how much they buy from YOU and how much they spend with YOU.

If YOU only have a MEDIOCRE NUMBER OF CUSTOMERS buying a MEDIOCRE NUMBER OF PRODUCTS from YOU and SPENDING only a MEDIOCRE AMOUNT of MONEY with YOU, YOU will only have MEDIOCRE BUSINESS SUCCESS and a MEDIOCRE PROFIT.

But have a HUGE ARMY OF LOYAL CUSTOMERS buying LOADS of your PRODUCTS and have this HUGE ARMY OF LOYAL CUSTOMERS returning to your business, repeatedly to keep BUYING MORE, SPENDING LOADS of MONEY with YOU, then YOU will take your business away from MEDIOCRITY into being a MASSIVE SUCCESS with MASSIVE PROFITS.

Change Your Thinking

You must CHANGE YOUR THINKING –  THINK to put your CUSTOMER at the HEART of your BUSINESS and RUN your business around your CUSTOMER.

The place to start is to IDENTIFY a LARGE group of your TARGET CUSTOMERS for your business. YOU should then IDENTIFY what HELP MOST of them need from your business.  Then, YOU should PROVIDE the right PRODUCTS that will HELP MOST of them.

When YOU are happy that MOST of this LARGE GROUP of TARGET CUSTOMERS will repeatedly buy from YOU and become LOYAL CUSTOMERS and SPEND LOADS of MONEY with YOU, YOU should THINK about the PRICE that they will pay.

Some quick numbers should then follow, taking into account an estimate of what your REVENUE SALES and COSTS will be –  if your business proposition looks very VIABLE with MASSIVE PROFITS likely, then YOU should consider continuing with your business idea.

But only if MASSIVE PROFITS are likely.

Take Your Thinking Further …

YOU should then take your THINKING MUCH FURTHER –  YOU should THINK how YOU can OPTIMIZE SALES with your group of TARGET CUSTOMERS.

YOU should THINK about:-

  • ESTABLISHING SUPERB CUSTOMER TRUST
  • PROVIDING SUPERB CUSTOMER SERVICE
  • CREATING MASSIVE CUSTOMER SATISFACTION
  • PROVIDING TARGETED MARKETING THAT WORKS
  • PROVIDING EFFECTIVE CUSTOMER COMMUNICATION

Your TARGET CUSTOMERS will only buy from YOU, if YOU get these RIGHT, too. CUSTOMERS will only buy from YOU, if they TRUST YOU, your BUSINESS and your PRODUCTS.  Your CUSTOMER SERVICE has to be SUPERB and must be modelled on the CUSTOMER SERVICE that your CUSTOMERS want from YOU.

SUPERB CUSTOMER SERVICE has to be your OBJECTIVE with all this.

YOU must also THINK about SUPERB TARGETED MARKETING and SUPERB CUSTOMER COMMUNICATION for procuring and keeping your TARGET CUSTOMERS –  this must involve TELLING YOUR CUSTOMERS what they want to hear.

Most Small & Medium Sized Businesses Don’t Think Like This

Most small and medium sized businesses don’t THINK in this way and they don’t put their CUSTOMERS at the HEART of their businesses.

If YOU are one of these –  CHANGE YOUR THINKING NOW!

Set a NEW OBJECTIVE –  PUT YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS AND MODEL AND RUN YOUR BUSINESS AROUND YOUR CUSTOMER.

If YOU wish to discuss this further with me, please email me at Robert@prestigebusinesscoaching.co.uk

NEWSLETTER-300x300 Put Your Customer At The Heart Of Your Business

RECOGNITION, TRUST, SALES

6 Reasons Why You Should Build A Strong Brand

6 Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND? Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to these questions is no, then you are missing a trick to sell more of your products.

TRUST-4-300x251 6 Reasons Why You Should Build A Strong Brand

Businesses like Tesco and products like Mars Bar are STRONG brands, but it is possible to create a BRAND IMAGE for any business and for any product, including your business and your products, and a BIG OBJECTIVE for you must be to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you do this?

There are SIX advantages to creating a STRONG BRAND IMAGE and SIX REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so enhancing your profits.   STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

YOU must say to yourself now:

“My OBJECTIVE must be to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise”.

THINK SMART, ACT SMART

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

NEWSLETTER-300x300 6 Reasons Why You Should Build A Strong Brand

RECOGNITION, TRUST, SALES

6 Reasons Why You Should Build A Strong Brand

6 Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND? Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to these questions is no, then you are missing a trick to sell more of your products.

TRUST-4-300x251 6 Reasons Why You Should Build A Strong Brand

Businesses like Tesco and products like Mars Bar are STRONG brands, but it is possible to create a BRAND IMAGE for any business and for any product, including your business and your products, and a BIG OBJECTIVE for you must be to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you do this?

There are SIX advantages to creating a STRONG BRAND IMAGE and SIX REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

YOU NEED TRUST

People often will not buy a product unless they know something about that product, have trust that it is right for them and have confidence that it will bring benefits that they want. Trust is something that is built up over time, but by being a recognized brand that people recognize immediately, then they are more likely to trust that product and will buy it.

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so enhancing your profits.   STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

YOU must say to yourself now:

“My OBJECTIVE must be to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognize”.

THINK SMART, ACT SMART

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

NEWSLETTER-300x300 6 Reasons Why You Should Build A Strong Brand