Put Your Customer At The Heart Of Your Business
If YOU have read my article ‘Your Customer Is King’, YOU should now think that your CUSTOMER is the MOST IMPORTANT PART of your business – your CUSTOMER must be at the HEART of your business & you must prioritize achieving CUSTOMER LOYALTY.
If YOU are starting a new business or YOU are already running a business, YOU must THINK this.
Your business must be built around your customer.
Your business SUCCESS and your PROFITS are directly related to how many CUSTOMERS buy from YOU, how much they buy from YOU and how much they spend with YOU.
If YOU only have a MEDIOCRE NUMBER OF CUSTOMERS buying a MEDIOCRE NUMBER OF PRODUCTS from YOU and SPENDING only a MEDIOCRE AMOUNT of MONEY with YOU, YOU will only have MEDIOCRE BUSINESS SUCCESS and a MEDIOCRE PROFIT.
But have a HUGE ARMY OF LOYAL CUSTOMERS buying LOADS of your PRODUCTS and have this HUGE ARMY OF LOYAL CUSTOMERS returning to your business, repeatedly to keep BUYING MORE, SPENDING LOADS of MONEY with YOU, then YOU will take your business away from MEDIOCRITY into being a MASSIVE SUCCESS with MASSIVE PROFITS.
Change Your Thinking
You must CHANGE YOUR THINKING – THINK to put your CUSTOMER at the HEART of your BUSINESS and RUN your business around your CUSTOMER.
The place to start is to IDENTIFY a LARGE group of your TARGET CUSTOMERS for your business. YOU should then IDENTIFY what HELP MOST of them need from your business. Then, YOU should PROVIDE the right PRODUCTS that will HELP MOST of them.
When YOU are happy that MOST of this LARGE GROUP of TARGET CUSTOMERS will repeatedly buy from YOU and become LOYAL CUSTOMERS and SPEND LOADS of MONEY with YOU, YOU should THINK about the PRICE that they will pay.
Some quick numbers should then follow, taking into account an estimate of what your REVENUE SALES and COSTS will be – if your business proposition looks very VIABLE with MASSIVE PROFITS likely, then YOU should consider continuing with your business idea.
But only if MASSIVE PROFITS are likely.
Take Your Thinking Further …
YOU should then take your THINKING MUCH FURTHER – YOU should THINK how YOU can OPTIMIZE SALES with your group of TARGET CUSTOMERS.
YOU should THINK about:-
- ESTABLISHING SUPERB CUSTOMER TRUST
- PROVIDING SUPERB CUSTOMER SERVICE
- CREATING MASSIVE CUSTOMER SATISFACTION
- PROVIDING TARGETED MARKETING THAT WORKS
- PROVIDING EFFECTIVE CUSTOMER COMMUNICATION
Your TARGET CUSTOMERS will only buy from YOU, if YOU get these RIGHT, too. CUSTOMERS will only buy from YOU, if they TRUST YOU, your BUSINESS and your PRODUCTS. Your CUSTOMER SERVICE has to be SUPERB and must be modelled on the CUSTOMER SERVICE that your CUSTOMERS want from YOU.
SUPERB CUSTOMER SERVICE has to be your OBJECTIVE with all this.
YOU must also THINK about SUPERB TARGETED MARKETING and SUPERB CUSTOMER COMMUNICATION for procuring and keeping your TARGET CUSTOMERS – this must involve TELLING YOUR CUSTOMERS what they want to hear.
Most Small & Medium Sized Businesses Don’t Think Like This
Most small and medium sized businesses don’t THINK in this way and they don’t put their CUSTOMERS at the HEART of their businesses.
If YOU are one of these – CHANGE YOUR THINKING NOW!
Set a NEW OBJECTIVE – PUT YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS AND MODEL AND RUN YOUR BUSINESS AROUND YOUR CUSTOMER.
If YOU wish to discuss this further with me, please email me at Robert@prestigebusinesscoaching.co.uk