Tag: business success

Become One Of The 10% Most Successful Businesses

Become-One-Of-The-10-Most-Success-In-Business Become One Of The 10% Most Successful Businesses

Become One Of The 10% Most Successful Businesses & A Member Of The ‘10% Club’

Just 1% of all businesses and entrepreneurs are mega successful and only 10% of all business make a good profit and provide a good living and good retirement prospects for their owners.

That is the sad reality.

90% of businesses either fail or just drift along, languishing in mediocrity in terms of profits and performance & many never really achieve real business success.

Often the owners of those 90% of businesses cannot see how they can elevate themselves and their businesses to do better.  Sadly, many of these entrepreneurs do not realize that the switch to become a member of the ‘10% CLUB’ of the 10% most successful businesses is much easier than they think.

 

What Is A Successful Business?

For me, a successful business is one that is growing in sales with a good profit base and a strong balance sheet.  The following sums up an ideal successful business:-

  • sales and net profits should be growing by at least 20% per annum, year on year
  • sales should exceed £100,000 per annum in year 2 after startup
  • sales should exceed  £0.5 million – £1 million per annum after 10 years
  • net profit should exceed 20% of sales
  • business should have a strong 6 digit cash-rich balance sheet after 5 years of trading
  • business owners should have full control over the business
  • business should run efficiently with low wastage
  • business should have a strong team of happy & effective employees
  • business owners should be happy and not be stressed
  • business should provide a good living and a good pension for the owners
  • business should retain a good profit after owners’ drawings
  • business owner should run the business & the business should not run the owners

This is a very rough appraisal.

For me, a SUCCESSFUL BUSINESS is one that is growing and making money, but is also one where the owners are in full control and are happy and are enjoying running their business with a good life balance.   A successful business entrepreneur should be able to draw a good income, leaving a good residue profit for re-investment and for building the balance sheet.

A successful business entrepreneur is one that could sell after, say 10 or 12 years, for a good reward that would allow them to retire or for a sum that would allow them to go a big way to providing for their long term.

 

Too Many Business Owners Do Not Enjoy This Scenario

Sadly, too many business owners do not find themselves in the scenario of the ideal successful business that I describe above.   Many of the 90% of businesses have poor mediocre sales and profits with low or no growth.  These  owners find themselves stressed as a result and importantly they are not happy and are not enjoying the experience of running their businesses.

Many business owners would say that money is not important and I think that can be right, but I know from experience that a business is much easier to run and provides a much happier experience for the business owners if sales and profits are growing at a good rate of the order of 20% or more.

If you are a business owner, where growth in sales is flat and profits are poor, you should think that it is much easier to transform your business nearer to the scenario that I describe above than you possibly think.

 

You Must Think Of Your Business As Being Two Parts

If YOU want to make the change and to become a great BUSINESS SUCCESS, the place to start is to think that your business is about TWO FUNDAMENTAL PARTS:-

  • PART 1 IS YOU & YOUR ATTITUDE
  • PART 2 IS YOUR BUSINESS STRATEGY

Harvard Business School has consistently said that business success is consistently down to ATTITUDE rather than STRATEGY.  You can have the best business strategy and the best business plan but if your attitude is weak and negative, then your strategy is not going to work and YOU will never achieve real BUSINESS SUCCESS.

As the business owner, your business success is determined by YOU.  So if YOU want to become one of the most successful business entrepreneurs and achieve huge business success, YOU have to change ‘YOU’.

 

You Have To Change ‘You’ As Part 1

YOU have to become like the most successful in business.

PART 1 is YOU and includes:-

  • YOUR MINDSET
  • YOUR ATTITUDE
  • YOUR THINKING
  • YOUR ACTIONS

Part 1 includes your mind, your mindset, your attitude and your thinking and how YOU carry out your actions within your business.

The most successful business entrepreneurs all have the same mind characteristics and consistently have similar attitudes and mindsets.  Consistently most successful entrepreneurs have the same qualities, such as:-

  • GREAT PASSION
  • BURNING DESIRE FOR BUSINESS SUCCESS
  • HUGE BELIEF IN THEIR BUSINESS SUCCESS
  • GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
  • BIG BELIEF IN THEIR BUSINESS ABILITY
  • STRONG POSITIVE ATTITUDE
  • GREAT DETERMINATION, DRIVE & PERSISTENCE
  • MASSIVE OPTIMISM
  • SETTING OF GOALS
  • MASSIVE FOCUS
  • POSITIVE THINKING
  • SMART BUSINESS THINKING
  • GOOD DECISION MAKING
  • NEVER PROCRASTINATING
  • SMART BUSINESS ACTIONS
  • ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
  • NO FEAR OF FAILURE
  • ABILITY TO LEARN FROM THEIR MISTAKES
  • ABILITY TO REBOUND QUICKLY FROM SET-BACKS

If YOU wish to replicate their business success, YOU need to develop the same MINDSET.

From my experience, the right business mindset starts with a STRONG, POSITIVE ATTITUDE, a HUGE PASSION for what they do, a BURNING DESIRE to be successful, a MASSIVE BELIEF in SUCCESS and a MASSIVE BELIEF in the ABILITY to achieve everything within the business.

GOAL SETTING is incredibly important for maintaining the right mindset. The most successful entrepreneurs in business all use goal setting and they always work hard to achieve their goals, with each goal achieved propelling them forward. By continually setting and achieving goals means the most successful are continually making progress.

The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE.

SUCCESSFUL ENTREPRENEURS don’t FEAR FAILURE;  importantly, many have experienced FAILURE and SET-BACKS. They view SETBACKS as part of the learning process and part of the process to achieving business success. Importantly, they learn from each experience and they never repeat the mistakes.  Each one is very resilient and they don’t linger on the setbacks.  They shrug off the setback and get moving forward again, quickly.

The big consequence of all this is that SUCCESSFUL PEOPLE make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.

SMART BUSINESS ACTIONS are then the result creating good outcomes which drive their businesses forward, ultimately generate great profits.

The TOP 10% most successful business entrepreneurs have many of the above and if YOU can replicate these qualities, then YOU should be SUCCESSFUL, too.

And, that will help YOU achieve PART 2.

 

Part 2 Is Your Business

PART 2 is YOUR BUSINESS and your BUSINESS STRATEGY.

Having the right BUSINESS MIND allows the most successful in business to set and execute the BEST BUSINESS STRATEGY and the BEST BUSINESS PLAN for their businesses. In my view, LASER FOCUS derived from having the RIGHT BUSINESS MIND becomes highly effective in the key areas of the business:-

  • UNDERSTANDING THE TARGET CUSTOMERS & THE TRADING MARKET
  • BUILDING AN ARMY OF LOYAL CUSTOMERS
  • CREATING THE RIGHT PRODUCTS FOR THE TARGET CUSTOMERS
  • CREATING A STRONG BRAND
  • DELIVERING AN EXCELLENT CUSTOMER SERVICE
  • CREATING AN EXCELLENT CUSTOMER EXPERIENCE
  • HAVING HIGHLY EFFECTIVE MARKETING
  • DRIVING HIGH SALES & HIGH PROFITS
  • EMPLOYING & TRAINING THE RIGHT STAFF
  • CREATING EFFICIENT BUSINESS SYSTEMS
  • RUNNING THE BUSINESS EFFECTIVELY & EFFICIENTLY
  • CREATING A MONEY RICH BUSINESS
  • HAVING FULL CONTROL OF THE BUSINESS

The most successful ENTREPRENEURS in business UNDERSTAND FULLY their TARGET CUSTOMERS, their COMPETITORS and their TRADING MARKET. This allows them to provide the RIGHT PRODUCTS and the RIGHT CUSTOMER SERVICE and to deliver the right benefits for a HUGE ARMY OF LOYAL CUSTOMERS and to ultimately create EXCELLENT CUSTOMER EXPERIENCES.

The most successful are also continually creating MARKETING that builds a STRONG BRAND and delivers more CUSTOMERS and more SALES.  They also FOCUS heavily on employing the RIGHT STAFF and training and treating them RIGHT and on creating STRONG SYSTEMS to run their businesses effectively and efficiently.

Importantly, they also FOCUS heavily on the the MONEY within their businesses and FOCUS on generating PROFIT and keeping their businesses CASH RICH.

All of this is possible because of a STRONG BUSINESS MIND, i.e. PART 1.

PART 2 is possible because of PART 1.

Become-One-Of-The-10-Most-Success-In-Business Become One Of The 10% Most Successful Businesses

You Can Become Very Successful

So for YOU to become one of the MOST SUCCESSFUL in business, YOU need first a STRONG BUSINESS MIND and that will allow YOU to RUN your business much better.

The most successful in business do this and YOU can do the same –  YOU just need to decide that YOU will do it.

It could be much easier than YOU THINK to become a member of the ‘10% Club’.

 

This website is full of useful business articles and features to show YOU how to BECOME A MEMBER OF THE ‘10% CLUB’, so if you are serious about your future, then please take the time to explore it.

To start, YOU should read the following articles that link into this article:

Have-A-Strong-Positive-Business-Mind-300x160 Become One Of The 10% Most Successful Businesses

Have-Smart-Business-Thinking-300x160 Become One Of The 10% Most Successful Businesses

Have-Smart-Business-Actions-300x160 Become One Of The 10% Most Successful Businesses

If you wish to talk to me more about this, then please contact me: Robert@prestigebusinesscoaching.co.uk or leave a comment below:-

Contact-Robert Become One Of The 10% Most Successful Businesses

Newsletter Become One Of The 10% Most Successful Businesses

Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Offer-The-Very-BestCustomer-Experience Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Create A Great Customer Experience & Get Your Customers Excited

Learn How You Can Grow Your Business By Offering An Excellent Customer Experience

I have spent most of my working life in the pub trade running pubs and started as a manager for a small regional brewery running a pub in Southampton in the early 1980’s.
It was a tough job for a new and inexperienced manager during a recession-hit Britain in a town with high unemployment.
But it taught me much.
When myself and my partner took over The Frog And Frigate, the pub was very run down and needed a huge boost to get the right customers in.
But, within a year of starting, we had completely transformed the pub and it was packed to the rafters with happy customers every day.
The key to the success was CUSTOMER EXPERIENCE.
Before taking over the pub, we researched the pub industry very heavily and we comprehensively studied the city of Southampton and our likely target customers.  By the time we started, we understood comprehensively the local trading market and we knew exactly who our target customers were and what their needs and wants were and we set about fulfilling these.
Everyone had a fantastic customer experience, going away excited and telling their friends.  We created an army of very loyal customers very quickly through ‘word of mouth’ mostly, spending very little on marketing or advertising.
In 1984, we bought our first pub in rural Somerset – The White Hart Inn. It was very run down with poor levels of trade and a poor reputation.

white-hart-2-506x350 Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

But we now knew how to transform a pub and we had the confidence to do it as we applied the same principles that we had used at The Frog & Frigate.
We researched our local trading market and target customers intensively and drew up detailed plans of how we would run the pub under our ownership.

Our Mission Was To Give Our Customers

The Very Best Customer Experience 

Our primary mission was to give our customers the very best customer experience.
We knew what the other pubs were offering in the area, but our mission was not to just offer better quality and better choice than the others but to offer EXCELLENCE in everything we did.
We wanted to offer the very best we possibly could offer.
And we succeeded.
For our first lunchtime, we took a worryingly low £14 but within 6 months, we had replicated our first success by filling the place to the rafters with happy customers, once more and every day.
Again, key to the success was CUSTOMER EXPERIENCE.
Everything we offered was of a very high standard, exciting our customers and making them tell everyone else.  ‘Word of mouth’ was literally rampant.
Within a year, we were the market leader taking customers from every other local pub.  Most of these pubs responded by raising their standards, but they were all left wanting.
We had created such high standards in everything we did, our competition could not replicate our high standards.
In the 30 years following the purchase of The White Hart, more pubs, a brewery and two sandwich bars and delicatessens were all added and all very successfully.
But, importantly, the same principle was used to create high sales, namely CUSTOMER EXPERIENCE.
 

Anyone Can Copy What We Did

The procedure we used can be copied for any business and can be summarised as follows:
  1. Make it your mission to offer an excellent customer experience and to create excellence in everything you do.
  2. Set your business objective to excite your customers by offering excellent customer experiences and make your customers talk about you and your business.
  3. Comprehensively know and understand who your target customers are.
  4. Comprehensively understand what their wants, needs and desires are.
  5. Comprehensively know and understand who your target competitors are.
  6. Comprehensively understand the products offered by your competitors, including the quality, the customer service, customer experience and prices.
  7. Comprehensively understand how to be much better than your competitors.
  8. Fully understand the products you need to offer.
  9. Fully understand the quality, the customer service, customer experience and prices you need to offer.
  10. Create a full and detailed plan of how to deliver your customer experience. Have a customer experience plan.
  11. Execute your plan and continually monitor its success.
  12. Talk to your customers and create a strong lasting relationship.
  13. Appraise and monitor the views of your customers with regard to their customer experience.
  14. Make any adjustments where needed.
 

This Can Be Done For Any Business

If you want to give your business a boost, decide first that you will make it your mission to offer an excellent customer experience and set yourself the objective of always exciting your customers and making them tell others about you through ‘word of mouth’.
Then, you should start thinking about your customer experience, appraise what you do presently and see where you can make improvements.
Ask yourself if you really understand your customers, your competitors and the trading market and whether you really understand how to satisfy your customer’s needs.  You should talk to your customers and ask them candidly what their view of their experience is and how it could be improved.
You should analyse every point at which your customers come into contact with your business and appraise whether the experience is one of excellence.
When you can see to make improvements, you must do so.
Then if your improvements are right for your business, you should see a corresponding gain in the fortunes of your business success over time.
 

Businesses That Prioritise Customer Service Always Do Better

Almost without exception, the businesses that prioritise their customer experience and succeed in delivering an excellent customer experience, in the eyes of the customer, are always able to grow their customer numbers, sales and profits.
I see it time and time again.
Conversely, when a business struggles, the reason is often a poor customer experience leading to poor customer engagement.

Offer-The-Very-BestCustomer-Experience Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

 

You Should Never Have To Search Hard For Customers Again

Once your improvements start to work, you should see customer loyalty grow with customers returning to buy more from you. As these customers tell others, ‘word of mouth’ should boost your customer numbers, your sales and profits and reduce your need to spend on your marketing.
 

Start Thinking Today About Your Customer Experience

Start thinking today about the customer experience you offer and make it your mission to offer an excellent customer experience and to create excellence in everything you do.
Then, think how you can make your customers happy and excited.
But also think that you can replicate this in your business to a high success, too.
If you would like to talk to me about delivering customer experience and to learn more about the methods I have used, then please email me at: robert @prestigebusinesscoaching.co.uk or please contact me below using my contact form.
I would love to help you to boost your business.

Contact-Robert Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Robert-Viney-525x350 Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Newsletter Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Are You Shackled By Your Business?

Are-You-Shackled-By-Your-Business Are You Shackled By Your Business?

Are You Shackled By Your Business? 

Are You Trapped By Your Business? 

Are You Working Too Many Hours? 

Do You Have A Poor Work To Life Ratio?

If you can answer "Yes" to any of these question, you should really read this article.
Several weekends ago, my son arranged for us to join a group on a brewery tour of a successful family brewery in Wiltshire.
I am an ex brewer and in one of my former lives, I ran a very successful microbrewery before selling in 2001. He knew I would enjoy it and I did; it was a great day touring the brewery and seeing how this particular company brewed their beer.
The reason for this article is not to tell you about the family brewery – although I might well do that at a later stage – but to tell you about the small hotel, I stayed in for the weekend whist visiting the brewery.
The brewery was located in a lovely small market town and I booked two nights in one of the several hotels in the town.  It was the sort of place that I like to stay – several hundred years old, with many of the original historic features. It not only offered accommodation but also had a full bar where you could enjoy a meal and a drink.
The room was very clean and comfortable, and a good hearty breakfast was served each morning of my stay. 
But I felt not all was well with this business.
On talking to the lady of the house, she told me the entire place was run by just her and her husband with both working 100 hours per week each and she said they had both done this for the past 20 years.
She said they employed one person, one day per week to clean the hotel rooms; this was their only employment.  She qualified this by saying that if she employed more staff, they would have to increase their prices.
Observing her, I also noticed that she obviously had health issues with a poor hip and leg, probably aggravated by the long hours and the physical toll on her body.
The couple knew I was an ex Publican and an ex Brewer but did not know I was also a Business Coach. They did not seek any advice from me nor did I offer any. I sensed that they were conditioned to this way of working and my advice would probably have fallen on deaf ears.
I know from my pub days that running such a business does involve long hours but after 20 years in this business, they should be working much fewer hours, say, 40 but no more.
During my weekend, I observed that many of the other pubs and cafes in the town were much busier than my host couple, obviously serving more drinks and food.  Also when I booked my stay, all the quality hotels were full, except for the hotel of my hosts.
While generally being happy with my stay, I would not recommend it to others and I would not choose to return again.  The interior while being historic was tired-looking in places, in urgent need of decoration and of general freshening up.
But one major thing that disappointed me was that my room was not cleaned or refreshed in readiness for my second night’s stay – I had never experienced this before and this seriously spoilt the experience, as far as I was concerned. But importantly, I am sure others staying for more than one night would have felt the same; their policy of not employing more staff was certainly a poor policy in this respect and was contributing to the low occupancy rate for their hotel rooms.

 

This Couple Are Trapped In Their Business

This couple are trapped within their business, unable to reduce their hours, risking their health and giving them a poor life to work balance.
They are living to work.
The lady of the house said that employing more staff would mean them increasing their prices. 
She was very wrong saying this.
They were probably both working to their full capacity, but I could see from the other similar business in the town, they could probably easily double their bar and hotel trade.
This extra trade and gross profit would allow them to afford to employ more staff without increasing their prices. And, the extra staff would allow them to reduce their hours and to give them a better life/work balance.

 

Long Hours Are Sometimes Necessary In Many Businesses

Long hours are very necessary in many businesses, particularly in the start-up phase, say for the first couple of years, but no business owner should be working long hours after 20 years.
Working long hours for many years is very damaging to health and should be avoided.
Over the past 30 plus years, I have seen many businesses like this one.  This couple, sadly, are not unique.
Many businesses in this situation simply do not have the time to think about how they can change things. And, even if they could see how to make the right changes, they are probably too tired to make the changes.
Also, confidence can be an issue – many business owners do not like to make changes in case they don’t work. They are fearful that making changes could worsen their situation not better it.
Many such businesses have low profits and low profitability and the owners are not prepared to risk lowering their profits still further by making the changes.

Are-You-Shackled-By-Your-Business Are You Shackled By Your Business?

Changes Are Possible

If you are a business owner who is similarly trapped by his or her business, it is possible to remedy the situation and here is some good advice:
1.      Firstly, you must allocate some quality time out of your busy schedule for some regular, quality thinking. The brain works much better when it is not tired and not stressed so choose the right time of day when your thinking will be most effective. You should also make this thinking a daily habit.
2.      Being able to afford more help with your business relies on the ability to increase your sales, your profits and your customer numbers. As part of your thinking, you must research your trading market to assess how much all three can be increased.
3.      You should look at your products and your offerings to assess whether these are what your target customers really want and whether you can make improvements. A good way to do this is to ask your customers what their views are and to look at the offerings of your competitors.
4.      You should look at the customer experience, derived from your products and offerings and assess how good this is.  In a highly competitive market, your objective should be for an excellent customer experience.
5.      Overall customer satisfaction is the ultimate barometer for the performance of your business. You should ask your customers how satisfied they are with your offerings – this should include your actual products, customer service, pricing, ease to purchase, etc.   Really every customer contact point should be assessed with the view of optimising your satisfaction rating.
6.      Your marketing should be assessed to ensure your target customers see your marketing and understand what you are offering. For marketing to be effective, it has to be a continual process using all the techniques available.
7.      Based on your findings, you should assess what action is needed and put this into a very simple, step by step plan.
8.      With all changes, you must think that there could initially be increased costs before the extra sales and profits come to fruition. As part of your plan, you should do a rough profit and loss projection for your business incorporating the new changes. Here you should include projections for your new sales, new margin, new costs and likely net profit, etc..
9.      Don’t be frightened to ask for advice. Business can be very lonely when you are trying to do something new and on your own. The best source for advice could be from other experienced business owners, business coaches and business mentors. Be careful about advice from friends and family, though.
This is a very rough appraisal of the minimum changes required for a business owner to release the shackles of long hours. 
It is very possible to do it, but you need to have the will to do it and to be able to make the time available to think and to effect the changes.
I really fear for the couple running the hotel in Wiltshire; but I also fear that they see no need to change and have no inclination to do so at the moment. 
I really hope that their health does not deteriorate massively in the coming years.
If you wish to discuss this matter more fully with me, please contact me below or email me at Robert@prestigebusinesscoaching.co.uk.
I would love to hear from you.

Contact-Robert Are You Shackled By Your Business?

Robert-Viney Are You Shackled By Your Business?

Newsletter Are You Shackled By Your Business?

For Greater Business Success, Change Your Actions

Have-Smart-Business-Actions-600x319 For Greater Business Success, Change Your Actions

For Greater Business Success, Change Your Actions

In previous articles, I described how to acquire a STRONG POSITIVE BUSINESS MIND, MINDSET and a STRONG POSITIVE ATTITUDE and I described how to use the POWER OF THOUGHT and SMART BUSINESS THINKING to make your thinking more creative.

A strong business mind and smart business thinking jointly will combine to make your ACTIONS within your business become MUCH BETTER.

RELATED POST: HAVE A STRONG POSITIVE MINDSET, FOR GREATER BUSINESS SUCCESS

RELATED POST: FOR GREATER BUSINESS SUCCESS, CHANGE YOUR THINKING.

This is why the top 10% most successful entrepreneurs achieve far greater BUSINESS SUCCESS than the other 90%.

They have SMART BUSINESS ACTIONS.

These SMART BUSINESS ACTIONS then deliver results that add CUSTOMER NUMBERS, SALES and PROFITS etc. over time to their businesses thus creating huge BUSINESS SUCCESS.

But because the top 10% entrepreneurs have spent QUALITY TIME on QUALITY SMART BUSINESS THINKING, most, if not all, of their ACTIONS are RIGHT for their businesses and their actions deliver the RIGHT RESULTS for their businesses.

They have become one of the most successful entrepreneurs by changing their actions.

 

The Smart Business Actions Are Innovative & Creative

The SMART BUSINESS THINKING of the top 10% entrepreneurs is CREATIVE and INNOVATIVE which means that their SMART BUSINESS ACTIONS are also CREATIVE and INNOVATIVE, too.

Their SMART BUSINESS ACTIONS will always be focused on their CUSTOMER with the aim of continually creating ways to build and maintain an army of loyal and happy customers, who always want to buy their products, keeping them ahead of the competition.

 

The Top 10% Entrepreneurs Make Decisions

The top 10% of the most successful entrepreneurs make DECISIONS very quickly and they always attach GOALS to each DECISION and create a STRATEGY for implementation. By doing so, each DECISION is EXECUTED QUICKLY and in the RIGHT WAY.

 

The Top 10% Entrepreneurs Are Achievers & Don’t Procrastinate

Once the top 10% entrepreneurs make a DECISION, it is implemented –  they work with URGENCY and don’t DELAY or PROCRASTINATE as they know DELAY is MONEY.

 

The Top 10% Entrepreneurs Always Measure Progress

The top 10% entrepreneurs always MONITOR and MEASURE PROGRESS with all their SMART BUSINESS ACTIONS. If things are not progressing RIGHT in accordance with their STRATEGY, they are never afraid or slow to change or modify the strategy.

 

The Top 10% Entrepreneurs Are Always More Organized

The top 10% are always MORE ORGANIZED in their lives and their businesses and this leads to greater EFFICIENCY & EFFECTIVENESS. This means that they can achieve MUCH MORE with less effort and in less time than one of the 90%.

 

The Top 10% Entrepreneurs Are Usually Less Stressed And More Happy

As a result of being more ORGANIZED and more EFFICIENT, generally the top 10% of the most successful entrepreneurs are less STRESSED and are more HAPPY;  and this is important –  STRESS and UNHAPPINESS can affect your health significantly.  Also HAPPY businesses always trade better and if the boss is happy, then so should the rest of the business be happy, too!

 

The Top 10% Entrepreneurs Always Have Clear Strategies

The top 10% most successful entrepreneurs always create clear and precise STRATEGIES for the major parts of their businesses:-

  • UNDERSTANDING THEIR CUSTOMERS & THEIR NEEDS
  • CREATING THE RIGHT PRODUCTS
  • SELLING THEIR PRODUCTS
  • CREATING GREAT CUSTOMER SATISFACTION & EXPERIENCES
  • COMPETING AGAINST THEIR COMPETITORS
  • CREATING PROFITS & CASH-FLOW
  • MARKETING THE BUSINESS AND THE BRAND
  • HIRING & TRAINING OF STAFF
  • RUNNING THE BUSINESS

For each STRATEGY, OBJECTIVES will be set as part of their business plan and these will be achieved by the setting and achieving of several GOALS.

 

The Top 10% Entrepreneurs Research, Understand, Think, Plan & Act

The Top 10% most successful entrepreneurs always RESEARCH everything within their businesses and this leads to a SUPREME UNDERSTANDING of their businesses. Then, through SMART BUSINESS THINKING and SMART PLANNING and the setting of SMART STRATEGIES, they are able to execute SMART BUSINESS ACTIONS.

I call this RUTPA, an acronym for:-

  • RESEARCH
  • UNDERSTAND
  • THINK
  • PLAN
  • ACT

RUTPA is a big part of every successful entrepreneurs arsenal and a big contributor to their BUSINESS SUCCESS and YOU should do the same.

Have-Smart-Business-Actions-600x319 For Greater Business Success, Change Your Actions

 

This Is A Rough Snapshot

This is a rough snap-shot into how effective SMART BUSINESS ACTIONS can be for driving BUSINESS SUCCESS.

But, it is important to realize that ACTIONS will only be SMART as a result of having acquired a STRONG POSITIVE BUSINESS MIND and a STRONG POSITIVE ATTITUDE and from using the POWER OF THOUGHT and SMART BUSINESS THINKING.

Generally the stronger your BUSINESS MIND and the better your SMART BUSINESS THINKING and the more time that you can devote to it, the better your SMART BUSINESS ACTIONS will be, the the better your business will trade and the greater your business success will be.

Have a STRONG BUSINESS MIND, SMART BUSINESS THINKING and SMART BUSINESS ACTIONS and YOU should over time be able to boost your BUSINESS SUCCESS and enter the ‘10% CLUB’ – the 10% of most successful entrepreneurs.

In short, you should become one of the most successful entrepreneurs.

 

There Is Plenty More On This Site

There is plenty more on this site regarding SMART BUSINESS ACTIONS.

If you wish to discuss this article further with me, please email me at Robert@prestigebusinesscoaching.co.uk or contact me here:

Contact-Robert For Greater Business Success, Change Your Actions

 

Newsletter For Greater Business Success, Change Your Actions

 

RELATED READING:

Have-A-Strong-Positive-Business-Mind-300x160 For Greater Business Success, Change Your Actions

For-Greater-Business-Success-Have-Smart-Business-Thinking-300x160 For Greater Business Success, Change Your Actions

Is-Your-Mindset-Holding-You-Back_-300x300 For Greater Business Success, Change Your Actions

 

 


 

 

Have Full Control Of Your Business For Success

 YOU-MUST-HAVE-FULL-CONTROL-2-600x319 Have Full Control Of Your Business For Success

You Must Have Full Control Of Your Business For Success

Business Success Comes From Control Of Each Part Of Your Business.

But Do You Only Focus On The Parts That Interest You Most?

You must have full CONTROL of your business for success.

The very best in business and the most successful in business always have TOTAL and FULL CONTROL over every part and every aspect of their business.

And, that CONTROL allows them to be VERY SUCCESSFUL.

Only 10% of businesses are successful and make it into what I call the ‘10% CLUB’  –  if YOU are to make it into the ‘10% CLUB’ – you need to replicate the ways that they achieve success.

FULL CONTROL OF YOUR BUSINESS FOR SUCCESS is one aspect to look at.

 

RELATED POST: HOW TO BECOME A MEMBER OF THE ‘10% CLUB’

 Become-One-Of-The-10-Most-Success-In-Business Have Full Control Of Your Business For Success

Many Entrepreneurs Struggle With Control

But many entrepreneurs running small and medium sized businesses struggle to achieve TOTAL and ABSOLUTE CONTROL.

Many entrepreneurs start because they have a PASSION for a particular product and, this is where their FOCUS lies.

 

Entrepreneurs Have Full Focus On The Parts That Interest Them Most

They develop great PRODUCTS but often their FULL FOCUS stops there.

They seem to forget that a business comprises MANY PARTS and the PRODUCTS are just ONE of those PARTS.  They forget that the other PARTS must RUN very efficiently to support the SALE of those PRODUCTS.

 

They Have Less Focus On Other Parts

They have LESS FOCUS on these other PARTS, often, because they don’t find these PARTS so interesting or these parts of their business take them outside their COMFORT ZONES.

For business success. you cannot ‘cherry-pick’ what you do and don’t do.

 

Often The Back Office Receives Less Focus

One BIG PART that often receives LESS FOCUS is the BACK OFFICE and the necessary PAPERWORK that is associated with it.

This is something that many people seem to struggle with –  they simply don’t enjoy it and they would rather put their efforts into the PARTS that they enjoy.

 

Each Business Can Be Divided Into 7 Parts

Each small and medium sized business can be divided generally into the following SEVEN GENERAL PARTS:-

  1. CUSTOMERS
  2. PRODUCTS
  3. MONEY
  4. MARKETING, BRANDING & SELLING
  5. CUSTOMER SERVICE
  6. BUSINESS RUNNING & BACK OFFICE
  7. EMPLOYMENT

Every business has ALL of the above, unless YOU have NO EMPLOYEES.

 

Every Part Of Your Business Has Equal Importance

Every PART is as important as the other PARTS within the business.

If YOU are to OPTIMIZE your BUSINESS SUCCESS and your BUSINESS PROFIT every PART must be RUN to its BEST  –  If ONE PART is run LESS WELL, then this will affect the WHOLE BUSINESS.

 

You Must Put Full Focus Into Each Part

As a business owner, YOU must THINK that YOU must put equal FOCUS into each PART of your business and YOU must make sure that each PART is run as well as YOU can possibly RUN it.

 

Run Each Part Of Business Well For Full Control

When YOU achieve that, YOU will have FULL CONTROL of your business.

YOU must THINK that FULL CONTROL is needed for the SUCCESS of your business and YOU will only achieve FULL CONTROL by CONTROLLING EACH PART of your business, NOT just some of the parts.

BY CONTROLLING EACH PART, YOU ACHIEVE TOTAL CONTROL.

 

Think To Divide Your Business Into 7 Parts

The place to start with attaining FULL CONTROL is to THINK about the SEVEN PARTS of your business and analyze EACH PART and estimate how well each part is RUN.

YOU should be very critical of EACH PART and see where your STRENGTHS and WEAKNESSES are and YOU must correct the WEAKNESSES of each PART.

 

You Must Have All Seven Parts Running To Their Best

When YOU have ALL SEVEN PARTS RUNNING to their BEST, then YOU will have FULL CONTROL and, once this is in place, YOU must make sure that YOU retain this CONTROL.

 

Poor Control Can Lead To Failure

Poor CONTROL of your business can lead to FAILURE in the most severe of cases, so ACT now, before it becomes too serious and too late.

YOU-MUST-HAVE-FULL-CONTROL-2-600x319 Have Full Control Of Your Business For Success

 

Start Today, Have Full Control Of Your Business

Do it now, today – start to think about your 7 business parts and take back CONTROL OF YOUR BUSINESS.

 

Have Smart Business Thinking & Smart Business Actions In Your Business

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you wish to discuss this article with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

Contact-Robert Have Full Control Of Your Business For Success

Robert-Viney Have Full Control Of Your Business For Success

Newsletter Have Full Control Of Your Business For Success

7 Ways To Achieve A Positive Attitude

 

POSITIVE-ATTITUDE-JPEG.jpg-2-600x319 7 Ways To Achieve A Positive Attitude

7 Ways To Achieve A Positive Attitude

How Strong Is Your Attitude?

Having A Strong Positive Attitude Is Key To Business Success.

When asked, the most successful business people say that a strong, positive attitude has been more important to their success than their ability. Havard Business School has consistently reinforced this view by saying that a strong mental ability is more important than ability for attaining meaningful business success.

So how positive is your mental attitude?

Having a strong, positive attitude can give you much including having strong mental and physical energy, more clarity in your thinking and more creativity in your thinking and your actions. You will also bounce back quicker from set-backs, have a greater influence on everyone in your life, including your customers and your employees and, importantly, be less stressful.

Generally, the more positive that you are, the more successful you will be in your business.  The most successful in business often put their success down to their positivity, so if you want similar business success, you have to create greater positivity and develop a strong positive attitude, yourself.

I have found the following 7 simple ways work really well to create and enhance a strong, positive attitude:-

  1. Be optimistic
  2. Kick out negative thoughts
  3. Look to the future
  4. Don’t have problems but have challenges
  5. See the good in everything
  6. Learn from your mistakes
  7. Be grateful for what you have in life

BE OPTIMISTIC

Being OPTIMISTIC is a great boost to POSITIVITY and can come from belief in your own ability to succeed and the confidence to know that you will succeed.

If you have doubts about your success, keep saying to yourself: “I CAN DO THIS.”

 

KICK OUT NEGATIVE THOUGHTS

If you have doubts in your ability, these are NEGATIVE THOUGHTS and these along with other negative thoughts will diminish how POSITIVITY.

Whenever you have a negative thought enter your mind, you should think to ‘KICK IT OUT’ and replace it with a POSITIVE or a HAPPY thought.

 

LOOK TO THE FUTURE

You should always look to the future and NOT THINK about the past –  what has happened has happened and is the past and worrying about it will deflate your POSITIVITY.

Try thinking about your goals and targets in the future rather than worrying about the past.

 

DON’T HAVE PROBLEMS

Positive people don’t have problems, instead they have CHALLENGES and rather than thinking: “I can’t do that”, they instead think: “This is going to be difficult, but how is the best way to proceed?”

 

SEE THE GOOD IN EVERYTHING

Try and think that something GOOD always comes out of something BAD and always try to see the good in everything. Life does not always go to plan and there will be set-backs and you will make mistakes, but don’t dwell on these, instead bounce back quickly and continue to move forward.

You should analyze what went wrong and learn from the situation and don’t repeat the mistake.

 

LEARN FROM YOUR MISTAKES

Successful people think that failure, set-backs or mistakes are all part of learning and are part of the success process and you must think the same.

Set-backs are there for a reason and you should see the good, positive side in every one.  You should think that every mistake or set-back has a lesson for you in how to achieve your business success.  You should learn from each and move on.

 

BE GRATEFUL FOR WHAT YOU HAVE IN LIFE

Many of us are luckier than we possibly think. We often don’t stop and take stock of our lives and think about what we have and what we have achieved. This could be family or this could be career, anything really.

It is good to have a vision for your life and for your business ambitions, but too often we concentrate on what we don’t have rather than what we do have and that can lead to feeling depressed or negativity.

 

POSITIVE-ATTITUDE-JPEG.jpg-2-600x319 7 Ways To Achieve A Positive Attitude

THESE WAYS DO WORK

These ways to do work:

  • Be optimistic
  • Kick out negative thoughts
  • Look to the future
  • Don’t have problems but have challenges
  • See the good in everything
  • Learn from your mistakes
  • Be grateful for what you have in life

It takes a short while to develop these ways, but believe me these do work when put together. Just change your thinking to be more positive and you will be surprised how much better you start to feel.

If you would like to talk more about this article with me, please contact me at Robert@prestigebusinesscoaching.co.uk. or contact me here:

Contact-Robert 7 Ways To Achieve A Positive Attitude

Robert-Viney-525x350 7 Ways To Achieve A Positive Attitude

Newsletter 7 Ways To Achieve A Positive Attitude

 

Do Your Products Provide The Right Customer Benefits?

HELP-WANTED-10-600x319 Do Your Products Provide The Right Customer Benefits?

Do Your Products Provide The Right Customer Benefits?

Do your products give your customers the real help that they want and need?

Do your products improve the lives of your customers?

Do your products match the needs and wants of your target customers?

Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide;  if every entrepreneur provided the right customer benefits, sales and business profits would be boosted.
When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.
If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.
The better your products match the needs and wants of your customers, the greater your sales and profits will be.

 

Ask Yourself Several Big Questions

There are several BIG QUESTIONS that I have always asked myself in all my businesses and the first is:-
WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?
YOU should do the same and write down a list of BENEFITS.
Then ask yourself ONE OTHER BIG QUESTION:-
ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?
Answer this honestly and then ask yourself another BIG QUESTION:-
ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?
If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.

 

This Is Why Smart Business Thinking Is So Important

This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important – they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.
BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.

 

You Should Also Ask Your Customers

YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN MEDIOCRE BUSINESSES.
I have always TALKED to my CUSTOMERS and I have always learned so MUCH –  it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.

HELP-WANTED-10-600x319 Do Your Products Provide The Right Customer Benefits?

 

Set Yourself the Objective To Provide The Best Benefits

YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS.
As part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and ask them about the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and whether your products satisfy those wants and needs.
YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these as part of your business plan-  your REVENUE SALES should then GROW SIGNIFICANTLY, as a result.
If YOU wish to discuss this article more fully with me, then please email me at robert@prestigebusinesscoaching.co.uk or please contact me below:

Contact-Robert Do Your Products Provide The Right Customer Benefits?

Newsletter Do Your Products Provide The Right Customer Benefits?

 

 

7 Strong Reasons Why You Should Build A Strong Brand

TRUST10 7 Strong Reasons Why You Should Build A Strong Brand

7 Strong Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND?

Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to any of these questions is no, then you are missing a trick to sell more of your products.

Businesses like Tesco, Marks & Spencer, Ford, Dyson and products like Mars Bar, Fairy Washing Up Liquid are STRONG brands, which means most people have heard of them.

These BRANDS, by and large, are famous for providing high quality and, as a result, they instil trust in their customers and in new customers to come and buy.

Which means being a BRAND is very powerful  –  being a BRAND with enhance the BUSINESS SUCCESS of any organization.

 

BRANDS CAN BE CREATED

Whether you are a start-up or an established business, it is possible to BUILD A STRONG BRAND and thus create a STRONG BRAND IMAGE for any business and for any product, including making both your business a STRONG BRAND NAME and your products a STRONG BRAND NAME, and a BIG OBJECTIVE, as part of your BUSINESS PLAN, must be for you to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you BUILD A STRONG BRAND?

There are SEVEN advantages to creating a STRONG BRAND IMAGE and SEVEN REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs
  • Strong Brands will allow you to charge more for your products

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

When you build a strong brand you create recognition.

 

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

When you build a strong brand you create trust.

 

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

When you build a strong brand you create the impression that many people trust it and buy it.

 

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so reducing your marketing costs and enhancing your profits.

STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

 

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

When you build a strong brand you create the potential for higher sales.

 

YOU CAN CHARGE HIGHER PRICES

By being a recognised BRAND, that is trusted, YOU can command a higher price for your PRODUCTS, which in turn will drive up your PROFITS.

When you build a strong brand you create the ability to charge more for your products.

TRUST10-600x319 7 Strong Reasons Why You Should Build A Strong Brand

 

PROMISE YOURSELF THAT YOU WILL CREATE A BRAND

So, SEVEN very powerful reasons for you to create a STRONG BRAND out of your BUSINESS NAME and your BUSINESS PRODUCTS.

YOU must say to yourself now:

“My OBJECTIVE must be to BUILD A STRONG BRAND and to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise and trust”.

Do it today – include it in your BUSINESS PLAN and include it in MARKETING.

 

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you would like further advice on this, please contact me: robert@prestigebusinesscoaching.co.uk

or contact me here:

Contact-Robert 7 Strong Reasons Why You Should Build A Strong Brand

Robert-Viney-525x350 7 Strong Reasons Why You Should Build A Strong Brand

Newsletter 7 Strong Reasons Why You Should Build A Strong Brand

 

 

How Targeted Is Your Business Marketing?

HOW-TARGETED-IS-YOUR-MARKETING_-600x319 How Targeted Is Your Business Marketing?

How Targeted Is Your Business Marketing?

Does Your Business Marketing Go Directly To Your Target Customers?

Do Your Target Customers See Your Marketing?

Here are THREE QUESTIONS every business owner should ask themselves about their BUSINESS MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED –  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

 

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

 

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS –  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

 

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article;-

  • How TARGETED is your BUSINESS MARKETING?
  • Does your BUSINESS MARKETING go directly to your TARGET CUSTOMERS?
  • Do your TARGET CUSTOMERS see your MARKETING?

 

Better More Target Business Marketing Will Mean Greater Business Success

Businesses that target their customers better always see greater sales, greater profits and greater business success.

Always!

 

Think Differently About Your Marketing

Whether you are an established business or you are starting a business, make sure you get your Business Marketing Right

 

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment here:

Contact-Robert How Targeted Is Your Business Marketing?

Robert-Viney-525x350 How Targeted Is Your Business Marketing?

Newsletter How Targeted Is Your Business Marketing?

 

 

For Greater Business Success, Change Your Thinking

For-Greater-Business-Success-Have-Smart-Business-Thinking-600x319 For Greater Business Success, Change Your Thinking

For Greater Business Success, Change Your Thinking

Create Smart Business Thinking

I am absolutely certain you WANT GREATER BUSINESS SUCCESS and it could be easier to achieve than you think.   It is possible to enhance your business success through the power of thinking and positive thinking.

Yes, by changing your thinking!

You can enhance your thinking by thinking as the most successful in business think.

The 10% most successful entrepreneurs always devote at least 90 minutes of each day to have quality ‘THINKING TIME’  Here, they will think about growing their sales, profits, business success and generally driving their businesses forward.  Such positive thinking is imperative, if a business is not to stagnate or become mediocre.

It is very easy to get bogged down with the ‘day to day’ running of a business;  then it becomes very difficult to have time to think about how to grow and improve a business.

This is what the many in business experience.

When I visit such businesses, I constantly hear “I have not got time…”

These businesses would have time, if they were better organized, more efficient and better disciplined.  The top 10% of business entrepreneurs are supremely well organized and disciplined and this allows them to have quality ‘THINKING TIME’ and, because of this, their businesses are constantly being driven forward and many achieve massive business success.

 

The Thinking Of The Top 10% Entrepreneurs Is Very Different

But the THINKING for the top 10% of entrepreneurs is also DIFFERENT in several ways.

Fundamental to all their THINKING is the POWER OF THOUGHT;   this is the ENGINE that drives the THINKING PROCESS.

 

Think & Grow Rich

Napoleon Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT”  If YOU think something enough, YOU can become what YOU think.

Many of the most successful entrepreneurs have used this THINKING PROCESS, as outlined in Napoloeon Hill’s book, to become a business success and to become rich;  they decided they would become ‘RICH’ and through THINKING about being RICH, they have achieved it.

‘Think & Grow Rich’ by Napoleon Hill is still available in print and available from Amazon  and I thoroughly recommend you read it.

 

This Is Called Programming The Mind

The process is called PROGRAMMING THE MIND and I described briefly how it works in my article ‘Have a strong positive mindset for greater business success’

 

Once you have PROGRAMMED YOUR MIND to think that you will have GREATER BUSINESS SUCCESS and become RICHER, your THINKING will change and you will start to THINK DIFFERENTLY in the same way that the top 10% of business entrepreneurs THINK.

 

The Thinking Of The Top 10% Is Different In Two Ways

The THINKING of the top 10% is different in TWO WAYS:-

  • HOW THEY THINK
  • WHAT THEY THINK

In short, their THINKING is VERY CREATIVE, VERY ANALYTICAL and VERY INNOVATIVE and they THINK ‘OUTSIDE THE BOX’ –  they will dissect everything within their businesses and analyze everything in the greatest of detail.

Let me give you some examples of how their THINKING works.

 

Customers For Your Business

The most successful in business THINK about their customers is very different way to the rest in business;   they THINK that without customers they have no business and no profits, so they design their whole business around the wants and needs of their customers.

They set out to know exactly who their target customers are and they study these target customers in great detail.  This knowledge and understanding allows them to understand exactly what benefits their customers want and need from their business and in particular the following:-

  • Products
  • Customer Service
  • Customer Experience
  • Prices
  • Customer communications

These entrepreneurs will even go further and try and understand the psychology of their customers and try to think as their customers do;  by doing this they can provide exactly the right products, the right customer service, the right customer experience at the right prices.

Part of the process is to continually review and measure the processes involved;  for instance, they will constantly monitor how happy their customers are with their products and their service and when things go wrong, the situation is rectified very quickly.

They also think about creating an army of loyal customers who keep returning to buy more and more, repeatedly and of turning their customers into advocates as a definite strategy.

This THINKING creates a heavy FOCUS on the TARGET CUSTOMER and ensures that everything that their customer receives from their business is exactly RIGHT and of the HIGHEST QUALITY.

If you WANT GREATER BUSINESS SUCCESS, you must think differently about your customers.

 

Marketing Your Business

The most successful in business also think differently about the MARKETING.

They set out to create and maintain a STRONG BRAND through their marketing and everything else that they do.  But also they make sure that through their understanding of their TARGET CUSTOMERS, they can target them very efficiently with the RIGHT MARKETING and effectively convey the right message.

Again, they constantly measure the effectiveness of their marketing to ensure it works right and is cost effective.

If you WANT GREATER BUSINESS SUCCESS, you must change your marketing.

 

 

Money In Your Business

They are constantly thinking about their BUSINESS NUMBERS and they don’t leave it the accountant to tell them what their numbers are.

They KNOW and UNDERSTAND all their NUMBERS and they spend time analyzing everything.  When the numbers change, such as sales, margins or cash-flow they detect these changes immediately and take action, before problems set in.

If you WANT GREATER BUSINESS SUCCESS, you must get your business numbers right.

 

 

Total Control Of Your Business

The top 10% of successful entrepreneurs all know how important CONTROL if their businesses are.  They achieve this by having LASER FOCUS on EVERYTHING within their business.  This means a HIGHLY EFFICIENT and a HIGHLY EFFECTIVE BUSINESS with little waste.

You need absolute control for GREATER BUSINESS SUCCESS.

For-Greater-Business-Success-Have-Smart-Business-Thinking-600x319 For Greater Business Success, Change Your Thinking

Smart Business Thinking Starts With The Power Of Thought

These are just a few examples of how the THINKING of the most successful entrepreneurs works.

To make the change, you must first decide that you will find about 90 minutes each day to THINK about ALL PARTS of your business in a MORE CREATIVE, a MORE ANALYTICAL and a MORE INNOVATIVE WAY.

Once this has become a HABIT, you will start to feel MORE FOCUSED and YOU will start to see things with GREATER CLARITY and, most importantly, you will see ways that you can make improvements to your business.  A business plan for success results.

Then, your BUSINESS ACTIONS will be more SMART and more EFFECTIVE and your business will start to move forward at a faster rate.  Greater business success should then follow.

As YOU start to see your business moving forward, YOU will feel that YOU have greater CONTROL and YOU will start to RELAX more and possibly become less STRESSED and quite possibly start to enjoy your business more.

This is a very quick snap shot of how SMART BUSINESS THINKING could work for YOU, there is much more on this site about SMART BUSINESS THINKING.

Robert-Viney-525x350 For Greater Business Success, Change Your Thinking

If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or please contact me below:

Contact-Robert For Greater Business Success, Change Your Thinking

You could also sign up for my NEWSLETTER for more great business tips

Newsletter For Greater Business Success, Change Your Thinking