IS YOUR MARKETING SENDING OUT THE RIGHT MESSAGE?

Is Your Marketing Sending Out The Right Message?

Is Your Marketing Sending Out The Right Message?

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MARKETING is about COMMUNICATING THE RIGHT MESSAGE to your TARGET CUSTOMERS about your business and your products.

But is your MARKETING sending out the RIGHT MESSAGE to your TARGET CUSTOMER?

In this busy world, we are surrounded by MARKETING and ADVERTISING from businesses trying to get us to buy –  but most of this MARKETING is RUBBISH and it does NOT WORK.

This Marketing Is Wasted

The MARKETING is wasted including the MONEY to pay for it.

There is a BIG REASON for this –  most businesses and most marketing companies that these businesses employ don’t understand the SELLING and BUYING PROCESS.  They don’t UNDERSTAND that customers will only BUY if they TRUST the PRODUCT and they don’t UNDERSTAND that customers will only buy if they feel confident that the PRODUCT will help them.

It Is all About Benefits

It is all about BENEFITS – if a CUSTOMER is confident that a PRODUCT will give them the BENEFIT that they need and want, then they will buy. YOU must THINK about the BENEFIT to your TARGET CUSTOMER when YOU PLAN each part of your MARKETING.

Then, with the BENEFIT lodged in your brain, YOU should then write your MESSAGE to tell your TARGET CUSTOMER what this BENEFIT is.

Tell Your Customers What They Want To Hear

This means that YOU MUST TELL YOUR CUSTOMER WHAT HE OR SHE WANTS TO HEAR. YOU MUST TELL THEM THAT YOU CAN HELP THEM.

This is SMART BUSINESS THINKING!!!

So Many Businesses Don’t Get This

But so many businesses don’t get this –  instead, they write WHAT THEY WANT TO WRITE in their MESSAGE  –  and in many cases, this is NOT the same as telling their customers what they want to hear.

YOU must THINK that your TARGET CUSTOMERS want to hear about the BENEFITS that your PRODUCTS can deliver –  that is all they are INTERESTED in!

Tell Your Customers About The Benefits

So, TELL YOUR TARGET CUSTOMERS about the BENEFITS from your products and get the MESSAGE RIGHT in your MARKETING!

THINK DIFFERENTLY ABOUT YOUR MARKETING MESSAGE.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to talk more with me about this please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

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Do Your Products Provide The Right Customer Benefits

Think Benefits When Planning Your Products

Think Benefits When Planning Your Products

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Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide.

When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.

If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.

Ask Yourself Several Big Questions

There are several BIG QUESTIONS that I have always asked myself in all my businesses and the first is:-

WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?

YOU should do the same and write down a list of BENEFITS.

Then ask yourself ONE OTHER BIG QUESTION:-

ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?

Answer this honestly and then ask yourself another BIG QUESTION:-

ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?

If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.

This Is Why Smart Business Thinking Is So Important

This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important – they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.

BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.

You Should Also Ask Your Customers

YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN the MEDIOCRE BUSINESSES.

I have always TALKED to my CUSTOMERS and I have always learned so MUCH –  it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.

Set Yourself the Objective To Provide The Best Benefits

YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS – as part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS.

YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these –  your REVENUE SALES should GROW SIGNIFICANTLY, as a result.

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

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RECOGNITION, TRUST, SALES

6 Reasons Why You Should Build A Strong Brand

6 Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND? Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to these questions is no, then you are missing a trick to sell more of your products.

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Businesses like Tesco and products like Mars Bar are STRONG brands, but it is possible to create a BRAND IMAGE for any business and for any product, including your business and your products, and a BIG OBJECTIVE for you must be to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you do this?

There are SIX advantages to creating a STRONG BRAND IMAGE and SIX REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so enhancing your profits.   STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

YOU must say to yourself now:

“My OBJECTIVE must be to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise”.

THINK SMART, ACT SMART

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

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