Tip Business Tip #9 ~ 26 Top Tips For Better Social Media Marketing

Top Business Tip 9 For Post Lockdown

 26 Top Tips For Better Social Media Marketing.

Social Media Marketing Is A Great Way To Boost Your Customer Awareness And Your Sales.

In this mini-blog, I share some the best ways that I know work well and I know if you use these, too, you will get good results as well.

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Tip Business Tip #9 ~ 26 Top Tips For Better Social Media Marketing

26 TOP TIPS FOR BETTER SOCIAL MEDIA MARKETING

It is possible to create some really good results by using free social media for your business. The benefits can be many, include importantly increased awareness of your business and your brand amongst your targets, the creation of good trust to encourage people to buy your products and the building of good relationships before and after purchases are made. And, it is all FREE!

You cannot afford to not be doing this right.

Here are some great tips that have worked for me, personally, and have worked for many of my clients, too, driving great results.

1.  Make sure your profile details will draw people into your business. If people like what you post, they will visit your profile page, so make sure your bio sums you up well and include a good picture of yourself. Think that 'people buy people', if they like what they read and see, they are more like to follow you.

2.  Consistently and continually post. This should be done every day and multiple times of the day to get the best results. The more that they see of you, the more they will be drawn to you. The less that they will see of you, the more likely they will forget about you.

3.  Post quality content that your followers will relate to. It is really important that your content is of good quality and of use to your followers. As in all business, you should think to give value.

4.  Always include good images. Posts with images can work up to four times better than posts without images. When your posts come up in the social media feed of your followers, often the eye will be drawn to the image first, then they will read your narrative.

Image sizes vary for each platform and it is best to optimise the size for each one for the best results. A good way to produce images quickly is by using the free and easy to use Canva tool, where you will find templates for each platform.

5.  Restrict the number of platforms. If you are starting out, just go with one or two platforms first, don’t think that you have to be everywhere. Then, maybe progress to three or possibly four. It is far better to be on less platforms and to do them well than to try and do everything.

6.  Post onto platforms where your targets are. It is crucial that you understand your target followers and where they hang out. If they are on Twitter, for instance, and you get the best response from this platform, this is where you should be focusing your efforts the most.

7.  Post at times when your targets are most likely to see your posts. Your followers will not be around all the time; this will vary and by experimenting, you should be able to work out when are the best times to post.

8.  Use good headlines that draw the attention. Think AIDA – ATTENTION, INTEREST, DESIRE, ACTION! You could include headlines in your narrative and in your image. Higher case capitals in your narrative can work will for the headline but don’t overdo these. Don’t use upper case capitals in the body of your text.

9.  Use good keywords in headlines and narrative. As for your website,  SEO and good keywords can work for your social media marketing too. Not all the same keywords will work but by experimenting, you may be able to work the best ones, over time.

10.  Don’t be too wordy. It is important to think that peoples' retention span is limited, so don't make your narratives too long; think to use the minimum number of words to explain something.

11.  Restrict the amount of text on images. Less text gets better results, generally on most platforms.

12.  Include ‘calls to actions’. These can be links to websites or other social media platforms etc., but beware your post reach might be marked down as platforms like to keep people on their own platform. Best to use some posts with links and some without.

13.  Video normally attracts more reach and engagements. People do like to watch short videos and social media platforms appear to give them better prominence too. Adding captions, such as bullet points in addition to audio on a video can create good impact too.

14.  Don’t be spammy. While you should post continually, don't over do it and don't appear spammy. Your followers don't like it and the social media platforms don't like it either. If your platforms think you are spammy, they will reduce your prominence.

15  Pin your current best post. For some platforms, such as Twitter and Facebook, you can pin a good post to the top by clicking on the top right-hand corner of the post. This is useful for people visiting your profile.

16.  Try to think as your targets think. It is important to give your targets the content that interests them and content that will be of value and benefit to them, too. By trying to think as they think, you must write the content and write in the manner that they will want to read.

Ask yourself one simple question: "What will my targets want to see from me?" You will get the answer by simply 'Walking in their shoes!'

17.  Use the 80:20 rule. Don't try to excessively sell. Generally the rule is: 80% non-sales stuff (informative, educational or fun) that is relevant and of interest to 20% promotional stuff is a good mix. People don't like to be sold to directly.

The main thing is to make them aware of you and to get them engaged with you first and to build a good relationship, before you sell.

18.  Respond quickly to comments and interactions. If people interact with you, it is paramount you respond quickly and in a good manner; then keep the conversation going.

19.  Share other peoples’ posts that are relevant. A good way to increase awareness is by sharing other people's content, especially those with many followers. If they then share your content, too, you will be seen by many more eyeballs.

20.  For ideas for content and how to post, view others on social media. In particular, you should study your competitors and other high profile people, who are doing well. You should then think to maybe adapt and copy their methods. You don’t have to reinvent the wheel!

What will work for them, should work for you, too, if you do things right.

21.  Create ‘How To’ guides, give-aways, promotions, competitions, etc.. It is all about providing value and benefit to your target followers and these sort of 'gifts' can work really well.

22.  Use scheduling where appropriate. Scheduling can work well but be careful, some platforms may mark you down for over-use if you use scheduling from a third party site. One draw back to scheduling can be that you can miss the 'mood of the moment' or subjects that may be trending on the platform at the time.

Personally, I think it is best to mix it up.

23.  Check your analytics. It is crucial that you check your analytics continually to see which posts perform better and when they perform better. Your analytics should give you much valuable information and you should use this to improve your postings.

24.  Test, test, test! You will only learn by continually testing what you do and by continually checking what works and what does not work. Also, you should think that what worked last year will not necessarily work now. Trends change as do follower habits and it is paramount that you are aware of all changes, as they happen.

25. Build relationships. People will not buy from you until they trust you, your business and your products. And trust does not happen immediately with your first posts; it grows over time.

You must learn to take it slowly and to prioritise building relationships with people.

Converse with your targets on the platforms, get to know them and crucially, let them get to know you, too. Then when the time is right for them, they could buy from you.

26. Lastly, bite the bullet and just go for it! The best way to learn is just to do it and to keeping reviewing the results. It needs a lot of action, discipline and determination.

When posts don't perform, don't get dispirited; learn why and keep trying. You will get there!

 

SHAMEFULLY, MANY SMALL BUSINESSES DON'T USE SOCIAL MEDIA MARKETING RIGHT

Shamefully, many small businesses don't use their social media marketing to the full potential. For many, they are not prepared to dedicate the time and energy to it; and, it does take a lot of time, but the results can be very good and I recommend every business dedicates at least one hour a day, if not more, to making social media marketing work for them.

You must do the same.

Doing one post occasionally is something that many businesses are guilty of, and that definitely does not work. As said above, it has to be consistent and continual, and you must engage with those who interact with you to build up that crucial awareness and that crucial relationship.

Tip Business Tip #9 ~ 26 Top Tips For Better Social Media Marketing

Look Out For More Small Business Tips For Post Lockdown

Please contact me below, if you have any comments or questions.

Contact Robert Viney @ Prestige Business Coaching

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Posted in Biz Tips Post Lockdown, Business Blog, Sales, Marketing & Branding, Starting & Running A Business and tagged , , , , , , , .

In 35 years, Robert has started & run seven very successful businesses exceeding £100 million in sales. For 20 years, he has also been successfully coaching small businesses.
Follow his expert business advice & tips on his website: https://www.prestigebusinesscoaching.co.uk & online.

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