Top Business Tip #3 For Post Lockdown. Use Customer Reviews And Testimonials In Your Marketing


Use Customer Reviews And Testimonials In Your Marketing

For A Strong Bounce Back, You Will Need As Many Customers As Possible Buying Your Products, But For Customers To Buy, They First Need To Have Trust In Your Brand.

One Great Way To Create Trust Is Through Customer Reviews And Testimonials From Happy Customers In Your Marketing.


Top Business Tip #3 For Post Lockdown. Use Customer Reviews And Testimonials In Your Marketing

Good Reviews And Testimonials Can Be Used In All Your Marketing

The best way to convince returning customers and new target customers that your products are great is to show reviews and testimonials from happy and satisfied customers.  This form of marketing is very powerful if used in the right way.

87% of consumers will look online for a customer review before buying a new product and the reason is simple to understand: genuine customer reviews convey trust and if a consumer has trust, they will buy.

Good reviews can be used in all your marketing:

  • Social media posts

  • Website pages

  • Email marketing

  • Brochures and catalogues

  • All marketing



Importantly, though, your testimonials should be shown in prominent places, so that people can see them; many business owners hide them away in a dark corner of a website; that is not good enough.

You must be blatant with your testimonials and place them right in front of everybody's 'eye balls':

  • Create a social media post where the image is the testimonial

  • Place a good review in a prominent place on your website’s home page – even make a good headline out of one

  • Create an email out of a good review

  • Place a good review on the front page of a brochure.



There are so many ways that you can do this. You just need to be creative.

Here are three ideas that work really well.

  1. A simple testimonial - include the quoted words with the full name of the customer along with a date and where the testimonial was made.

  2. An image of a happy customer using your products - include a quote from this customer as a caption

  3. A customer story or success case study - create a small article or blog of how a customer has used your product, again with quotes from the customer.



You can never have too many reviews and you should be really bold and ask customers for them - many will be very pleased to at least give you a quotation, but better more loyal customers could be persuaded to give you enough for a case study.



Your most recent reviews are a great testament to your products and you should use these in prominent places in your marketing to build your brand and to convince returning and new customers to buy from you.


Best of luck - let me know how you get on.



Top Business Tip #3 For Post Lockdown. Use Customer Reviews And Testimonials In Your Marketing

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Contact Robert Viney @ Prestige Business Coaching

Small Business Tip #1 For Post Lockdown. Review Your Marketing
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In 35 years, Robert has started & run seven very successful businesses exceeding £100 million in sales. For 20 years, he has also been successfully coaching small businesses.
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