Category: Sales & Marketing

Use Word Of Mouth To Slash Your Marketing Spend

Use Word Of Mouth To Slash Your Marketing Spend

Use-Word-Of-Mouth-To-Slash-Your-Marketing-Spend Use Word Of Mouth To Slash Your Marketing Spend

Want To Slash Your Marketing Spend?

Use Word Of Mouth.

Word Of Mouth Can Be Very Powerful In Spreading The Word About Your Business & At Growing Your Business

 

In 30 years in business, I have created massive sales using one very powerful marketing method that has cost me nothing to implement.
Many business owners know about this same method but very few use it to great effect and I have yet to meet anyone who has used it as effectively as I have done with the same incredible results.
In this article, I want to share this method with you and I want you to use it to drive up your sales, too.
 

Word Of Mouth Is Very Powerful

I am sure you know that Word of Mouth can attract new customers, but do you know that if you make it your main marketing tool, it can be incredibly powerful in driving up customer numbers and sales in your business?
Your customer numbers and sales can literally be catapulted if you repeat my strategy.
 

Word Of Mouth Creates Trust

Word of mouth works well because it conveys trust.
When a recommendation about your business comes from one person to another, it conveys trust to the second person, and generally people buy when they have trust in a business, its service and its products.
I have been in business a long time and have started and run several businesses and I have always used WORD OF MOUTH as the biggest part of my marketing strategy.
Yes, not just part of my marketing strategy but the biggest part!
 

I have Included Word Of Mouth In My Marketing Strategy

Every Business Plan that I have ever created has included it.
As part of my marketing strategy, I have gone out of my way to make everything about my businesses, my products and my customer service really excellent, creating an excellent customer service and making my customers happy and excited.
Then, through this excitement, I have got my customers to tell others.
This strategy has worked really well in every one of my businesses and if you were to set the same strategy, you could achieve the same.
I have written about creating an excellent customer experience and making your customers happy, previously in two blogs. You can read them here:

Provide an excellent customer experience and you would never have to search for customers again

Boost your business success by making your customers happy

 

Word Of Mouth Saves Money, Time & Effort

In my in businesses, I have spent very little on marketing and advertising because of Word Of Mouth.  In fact, I estimate my expenditure has been just 0.005% of total sales generated.
Now that is cost effective!
But anyone can do the same  -  I am absolutely certain ANY business could create the similar return on investment too.
 

Your Customer Ambassadors Do The Marketing For You

When you excite a customer enough to make them repeatedly tell their friends and associates, they become what is often known as a ‘Customer Ambassador’  -  they become unofficial ‘Ambassadors’ for your business.
Many customers don’t know they are called that and many will not realise the function they are performing for you.
But every time one of your customers tells another person about you, they are doing your marketing for you.
And, importantly for your marketing budget, they do not get paid for this either, making this process very cost effective.

 

Many Owners Are Too Busy For Marketing Their Businesses

The one comment that I frequently get from small business owners is they do not have time to market their businesses.
But if every business owner set a deliberate marketing strategy of making their customers really happy and very excited through offering and delivering an excellent customer experience, they would not have to worry about marketing their businesses. 
Their army of unpaid ‘Customer Ambassadors’ would do it for them, while they get on with other stuff, saving them time and effort.
Surely that must be very attractive to every business owner.
 

Set A Definite Strategy As Part Of Your Marketing Plan And Your Business Plan

Please repeat what I have been doing for years and think about setting a definite strategy of creating unpaid ‘Customer Ambassadors’ by making your customers so excited that they will tell everyone else about your business.
Do the following to create your own WORD OF MOUTH strategy:
1.       Decide that you will create an army of ‘Customer Ambassadors’
2.       Decide that you will make your customers really happy & excited
3.       Decide that you will offer the very best customer experience possible
4.       Think how you can make the customer experience as excellent as possible
5.       Look at everything you do in your business and make it excellent
6.       Look at the customer journey through your business from when they first become aware of you, through to the buying process.
7.       Look at every customer contact point and make sure every point is an excellent experience for your customer.
8.       Send your customers away so happy and excited, that they want to tell the world.
 
The place to start is to first decide that you will create ‘Customer Ambassadors’ by making your customers really happy and excited enough to tell others by offering the very best customer experience.
 

Ask Yourself Three Questions

Then, try to think as the customer thinks and ask yourself three crucial questions:
“What would I want if I was my customer?”
“If I was my customer, what would give me a good customer experience?”
“How could I excite myself, through my business offerings, if I was my customer?”
 

Try asking these questions of your existing customer, friends and colleagues, too. 

You should then make a list of the possible answers and think how the answers apply to everything that the customer experiences within your business.
 

Make A List Of Every Customer Contact Point

Make a list of every customer contact point for your business and appraise each point with an honest score from1 to 10, where 1 is the lowest and 10 is the highest or is excellent. 
To make your customers happy and excited you need 9/10 for each contact point. For customer contact points that score less than 9, look to see how you can improve these and achieve excellence in everyone.
Then apply the answers from the questions above to each contact point along with other improvements that you think will be appropriate until you can achieve scores of 9 to 10 for each. 
 

Monitor The Results

Finally, you must monitor the results to make sure your WORD OF MOUTH strategy is working.
You need to ask your customers for their opinions on what you are offering and delivering and how they perceive the improvements that you have made.
Hopefully you will get more positive comments about your business and you should gradually see new customers coming to you, as a result of the extra word of mouth generated. 
 

Give It A Try Now

Give it a try now – I am certain, if you can do things right, you will see word of mouth start to work for you, increasing your customer numbers, growing your sales and decreasing your marketing costs.
If you wish to talk to me more about this article, please contact me below or email me at robert@prestigebusinesscoaching.co.uk.

Contact-Robert Use Word Of Mouth To Slash Your Marketing Spend

Robert-Viney-525x350 Use Word Of Mouth To Slash Your Marketing Spend

Newsletter Use Word Of Mouth To Slash Your Marketing Spend

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Donald-Trump-pic-600x300 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Love or hate him, Donald Trump is now the 45th President of the USA.

His campaign was very controversial, but when I analyze it, I see why he won and I have identified two very powerful aspects that brought him success:-

1. Attitude & Mindset

2. Marketing

Put together, I think both collectively were the two main reasons why he won the race and business owners can learn from both.

Attitude & Mindset

For the first aspect, Donald Trump demonstrated a massively strong positive attitude and mindset that made him really bullish. The backbone to his mindset was his intense belief in what he was doing and he not only believed he would win but he expected victory too.

From this, massive determination, persistence, passion and optimism were all created and these were his big drivers to keep him going. Frequently, he incurred setbacks and, a number of times, pundits wrote him off, but he kept bouncing back, demonstrating grit and resilience to keep going.

If you are to be successful in business, you need the same attitude and mindset; and the stronger and the more positive your attitude, the more successful you can be. You need belief in your ability and your eventual success and you need determination, persistence, passion and optimism to drive you forward. Also importantly, on the road to success, there will be setbacks and resilience and the ability to bounce back quickly is paramount to keep going.

Marketing

For the second aspect, I think Donald Trump demonstrated a master class in marketing. He knew exactly the group of people that he was targeting and what they thought and what they wanted.

This group were the workers of America, as he kept calling them, and he knew how much they wanted change and how worried they were about jobs; as one CNBC commentator said a week for the election and I quote “This election is all about Jobs, Jobs and Jobs”

Trump knew how worried people were – worried about how many jobs had gone abroad, worried about how many jobs had been taken by immigrants and worried about how many jobs had been lost by industries closing. He also knew wages were depressed and morale was low and detected their anger about being ‘forgotten’.

He understood how they felt and what they were thinking and he told them that he understood this; he told them what they wanted to hear, but he went further – he told them what he would deliver for them and he told them what the benefits would be, if he was elected – namely, “action on jobs”

Donald-Trump-pic-600x300 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Donald Trump is a businessman and he used marketing to get to the White House. Marketing is about communicating the right message to the right people and he executed this perfectly.

Business owners must do the same if they want their marketing to work – they must know who their target customers are and they must comprehensively understand everything about them and, very importantly, understand what they want to hear and what benefits they want.

Many marketers do not have a good enough knowledge and understanding of their targets and they don’t focus enough on the benefits that customers can derive from their products or services; many businesses market the products rather than the benefit.

Only an intense knowledge and understanding of your targets and a good understanding of the benefits your targets need and communicating this in the right way will drive effective marketing.

Think about your attitude and your mindset and think about your marketing and think how you can ‘trump’ your business!

HAVE SMART BUSINESS THINKING, HAVE SMART BUSINESS ACTIONS

 

If you wish to continue the conversation, please leave a comment below or email me Robert@prestigebusinesscoaching.co.uk

Contact-Robert WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Robert-Viney-525x350 WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

Please sign up for our newsletter

Newsletter WHAT CAN BUSINESS LEARN FROM THE TRUMP PRESIDENTIAL CAMPAIGN?

 

HOW TARGETED IS YOUR BUSINESS MARKETING? IS YOUR MARKETING REACHING YOUR TARGET CUSTOMERS

How Targeted Is Your Marketing?

How Targeted Is Your Marketing?

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

HOW-TARGETED-IS-YOUR-MARKETING_-300x160 How Targeted Is Your Marketing?

Here are THREE QUESTIONS every business owner should ask themselves about their MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED –  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS –  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article.

How TARGETED is your MARKETING?

Does your MARKETING go directly to your TARGET CUSTOMERS?

Do your TARGETED CUSTOMERS see your MARKETING?

Do this and make your MARKETING WORK MUCH BETTER and get a BETTER RETURN on the COST of your MARKETING.

THINK DIFFERENTLY ABOUT YOUR MARKETING.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

NEWSLETTER-300x300 How Targeted Is Your Marketing?

IS YOUR MARKETING SENDING OUT THE RIGHT MESSAGE?_

Is Your Marketing Sending Out The Right Message?

Is Your Marketing Sending Out The Right Message?

IS-YOUR-MARKETING-SENDING-OUT-THE-RIGHT-MESSAGE_-300x160 Is Your Marketing Sending Out The Right Message?

MARKETING is about COMMUNICATING THE RIGHT MESSAGE to your TARGET CUSTOMERS about your business and your products.

But is your MARKETING sending out the RIGHT MESSAGE to your TARGET CUSTOMER?

In this busy world, we are surrounded by MARKETING and ADVERTISING from businesses trying to get us to buy -  but most of this MARKETING is RUBBISH and it does NOT WORK.

This Marketing Is Wasted

The MARKETING is wasted including the MONEY to pay for it.

There is a BIG REASON for this -  most businesses and most marketing companies that these businesses employ don’t understand the SELLING and BUYING PROCESS.  They don’t UNDERSTAND that customers will only BUY if they TRUST the PRODUCT and they don’t UNDERSTAND that customers will only buy if they feel confident that the PRODUCT will help them.

It Is all About Benefits

It is all about BENEFITS - if a CUSTOMER is confident that a PRODUCT will give them the BENEFIT that they need and want, then they will buy. YOU must THINK about the BENEFIT to your TARGET CUSTOMER when YOU PLAN each part of your MARKETING.

Then, with the BENEFIT lodged in your brain, YOU should then write your MESSAGE to tell your TARGET CUSTOMER what this BENEFIT is.

Tell Your Customers What They Want To Hear

This means that YOU MUST TELL YOUR CUSTOMER WHAT HE OR SHE WANTS TO HEAR. YOU MUST TELL THEM THAT YOU CAN HELP THEM.

This is SMART BUSINESS THINKING!!!

So Many Businesses Don’t Get This

But so many businesses don’t get this -  instead, they write WHAT THEY WANT TO WRITE in their MESSAGE  -  and in many cases, this is NOT the same as telling their customers what they want to hear.

YOU must THINK that your TARGET CUSTOMERS want to hear about the BENEFITS that your PRODUCTS can deliver -  that is all they are INTERESTED in!

Tell Your Customers About The Benefits

So, TELL YOUR TARGET CUSTOMERS about the BENEFITS from your products and get the MESSAGE RIGHT in your MARKETING!

THINK DIFFERENTLY ABOUT YOUR MARKETING MESSAGE.

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to talk more with me about this please email me at Robert@prestigebusinesscoaching.co.uk or please contact me here:

Contact-Robert Is Your Marketing Sending Out The Right Message?

Newsletter Is Your Marketing Sending Out The Right Message?

 

Do Your Products Provide The Right Customer Benefits

Think Benefits When Planning Your Products

Think Benefits When Planning Your Products

HELP-WANTED-10-300x160 Think Benefits When Planning Your Products

Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide.

When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.

If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.

Ask Yourself Several Big Questions

There are several BIG QUESTIONS that I have always asked myself in all my businesses and the first is:-

WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?

YOU should do the same and write down a list of BENEFITS.

Then ask yourself ONE OTHER BIG QUESTION:-

ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?

Answer this honestly and then ask yourself another BIG QUESTION:-

ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?

If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.

This Is Why Smart Business Thinking Is So Important

This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important – they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.

BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.

You Should Also Ask Your Customers

YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN the MEDIOCRE BUSINESSES.

I have always TALKED to my CUSTOMERS and I have always learned so MUCH –  it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.

Set Yourself the Objective To Provide The Best Benefits

YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS – as part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS.

YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these –  your REVENUE SALES should GROW SIGNIFICANTLY, as a result.

If YOU wish to discuss this more fully with me, then please email me at Robert@prestigebusinesscoaching.co.uk

Or please leave me a comment below.

REMEMBER –  SMART BUSINESS THINKING AND SMART BUSINESS COACHING

NEWSLETTER-300x300 Think Benefits When Planning Your Products

RECOGNITION, TRUST, SALES

6 Reasons Why You Should Build A Strong Brand

6 Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND? Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to these questions is no, then you are missing a trick to sell more of your products.

TRUST-4-300x251 6 Reasons Why You Should Build A Strong Brand

Businesses like Tesco and products like Mars Bar are STRONG brands, but it is possible to create a BRAND IMAGE for any business and for any product, including your business and your products, and a BIG OBJECTIVE for you must be to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you do this?

There are SIX advantages to creating a STRONG BRAND IMAGE and SIX REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so enhancing your profits.   STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

YOU must say to yourself now:

“My OBJECTIVE must be to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise”.

THINK SMART, ACT SMART

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

NEWSLETTER-300x300 6 Reasons Why You Should Build A Strong Brand