Use Word Of Mouth To Slash Your Marketing Spend
Want To Slash Your Marketing Spend?
Use Word Of Mouth.
Word Of Mouth Can Be Very Powerful In Spreading The Word About Your Business & At Growing Your Business
In 30 years in business, I have created massive sales using one very powerful marketing method that has cost me nothing to implement.
Many business owners know about this same method but very few use it to great effect and I have yet to meet anyone who has used it as effectively as I have done with the same incredible results.
In this article, I want to share this method with you and I want you to use it to drive up your sales, too.
Word Of Mouth Is Very Powerful
I am sure you know that Word of Mouth can attract new customers, but do you know that if you make it your main marketing tool, it can be incredibly powerful in driving up customer numbers and sales in your business?
Your customer numbers and sales can literally be catapulted if you repeat my strategy.
Word Of Mouth Creates Trust
Word of mouth works well because it conveys trust.
When a recommendation about your business comes from one person to another, it conveys trust to the second person, and generally people buy when they have trust in a business, its service and its products.
I have been in business a long time and have started and run several businesses and I have always used WORD OF MOUTH as the biggest part of my marketing strategy.
Yes, not just part of my marketing strategy but the biggest part!
I have Included Word Of Mouth In My Marketing Strategy
Every Business Plan that I have ever created has included it.
As part of my marketing strategy, I have gone out of my way to make everything about my businesses, my products and my customer service really excellent, creating an excellent customer service and making my customers happy and excited.
Then, through this excitement, I have got my customers to tell others.
This strategy has worked really well in every one of my businesses and if you were to set the same strategy, you could achieve the same.
I have written about creating an excellent customer experience and making your customers happy, previously in two blogs. You can read them here:
Word Of Mouth Saves Money, Time & Effort
In my in businesses, I have spent very little on marketing and advertising because of Word Of Mouth. In fact, I estimate my expenditure has been just 0.005% of total sales generated.
Now that is cost effective!
But anyone can do the same - I am absolutely certain ANY business could create the similar return on investment too.
Your Customer Ambassadors Do The Marketing For You
When you excite a customer enough to make them repeatedly tell their friends and associates, they become what is often known as a ‘Customer Ambassador’ - they become unofficial ‘Ambassadors’ for your business.
Many customers don’t know they are called that and many will not realise the function they are performing for you.
But every time one of your customers tells another person about you, they are doing your marketing for you.
And, importantly for your marketing budget, they do not get paid for this either, making this process very cost effective.
Many Owners Are Too Busy For Marketing Their Businesses
The one comment that I frequently get from small business owners is they do not have time to market their businesses.
But if every business owner set a deliberate marketing strategy of making their customers really happy and very excited through offering and delivering an excellent customer experience, they would not have to worry about marketing their businesses.
Their army of unpaid ‘Customer Ambassadors’ would do it for them, while they get on with other stuff, saving them time and effort.
Surely that must be very attractive to every business owner.
Set A Definite Strategy As Part Of Your Marketing Plan And Your Business Plan
Please repeat what I have been doing for years and think about setting a definite strategy of creating unpaid ‘Customer Ambassadors’ by making your customers so excited that they will tell everyone else about your business.
Do the following to create your own WORD OF MOUTH strategy:
1. Decide that you will create an army of ‘Customer Ambassadors’
2. Decide that you will make your customers really happy & excited
3. Decide that you will offer the very best customer experience possible
4. Think how you can make the customer experience as excellent as possible
5. Look at everything you do in your business and make it excellent
6. Look at the customer journey through your business from when they first become aware of you, through to the buying process.
7. Look at every customer contact point and make sure every point is an excellent experience for your customer.
8. Send your customers away so happy and excited, that they want to tell the world.
The place to start is to first decide that you will create ‘Customer Ambassadors’ by making your customers really happy and excited enough to tell others by offering the very best customer experience.
Ask Yourself Three Questions
Then, try to think as the customer thinks and ask yourself three crucial questions:
“What would I want if I was my customer?”
“If I was my customer, what would give me a good customer experience?”
“How could I excite myself, through my business offerings, if I was my customer?”
Try asking these questions of your existing customer, friends and colleagues, too.
You should then make a list of the possible answers and think how the answers apply to everything that the customer experiences within your business.
Make A List Of Every Customer Contact Point
Make a list of every customer contact point for your business and appraise each point with an honest score from1 to 10, where 1 is the lowest and 10 is the highest or is excellent.
To make your customers happy and excited you need 9/10 for each contact point. For customer contact points that score less than 9, look to see how you can improve these and achieve excellence in everyone.
Then apply the answers from the questions above to each contact point along with other improvements that you think will be appropriate until you can achieve scores of 9 to 10 for each.
Monitor The Results
Finally, you must monitor the results to make sure your WORD OF MOUTH strategy is working.
You need to ask your customers for their opinions on what you are offering and delivering and how they perceive the improvements that you have made.
Hopefully you will get more positive comments about your business and you should gradually see new customers coming to you, as a result of the extra word of mouth generated.
Give It A Try Now
Give it a try now – I am certain, if you can do things right, you will see word of mouth start to work for you, increasing your customer numbers, growing your sales and decreasing your marketing costs.
If you wish to talk to me more about this article, please contact me below: