7 Strong Reasons Why You Should Build A Strong Brand

TRUST10 7 Strong Reasons Why You Should Build A Strong Brand

7 Strong Reasons Why You Should Build A Strong Brand

Is your business recognized as a BRAND?

Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to any of these questions is no, then you are missing a trick to sell more of your products.

Businesses like Tesco, Marks & Spencer, Ford, Dyson and products like Mars Bar, Fairy Washing Up Liquid are STRONG brands, which means most people have heard of them.

These BRANDS, by and large, are famous for providing high quality and, as a result, they instil trust in their customers and in new customers to come and buy.

Which means being a BRAND is very powerful  –  being a BRAND with enhance the BUSINESS SUCCESS of any organization.

 

BRANDS CAN BE CREATED

Whether you are a start-up or an established business, it is possible to BUILD A STRONG BRAND and thus create a STRONG BRAND IMAGE for any business and for any product, including making both your business a STRONG BRAND NAME and your products a STRONG BRAND NAME, and a BIG OBJECTIVE, as part of your BUSINESS PLAN, must be for you to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you BUILD A STRONG BRAND?

There are SEVEN advantages to creating a STRONG BRAND IMAGE and SEVEN REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs
  • Strong Brands will allow you to charge more for your products

RECOGNITION IS IMPORTANT

Recognition is important – if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

When you build a strong brand you create recognition.

 

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

When you build a strong brand you create trust.

 

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

When you build a strong brand you create the impression that many people trust it and buy it.

 

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so reducing your marketing costs and enhancing your profits.

STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

 

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

When you build a strong brand you create the potential for higher sales.

 

YOU CAN CHARGE HIGHER PRICES

By being a recognised BRAND, that is trusted, YOU can command a higher price for your PRODUCTS, which in turn will drive up your PROFITS.

When you build a strong brand you create the ability to charge more for your products.

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PROMISE YOURSELF THAT YOU WILL CREATE A BRAND

So, SEVEN very powerful reasons for you to create a STRONG BRAND out of your BUSINESS NAME and your BUSINESS PRODUCTS.

YOU must say to yourself now:

“My OBJECTIVE must be to BUILD A STRONG BRAND and to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise and trust”.

Do it today – include it in your BUSINESS PLAN and include it in MARKETING.

 

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

Robert-Viney-525x350 7 Strong Reasons Why You Should Build A Strong Brand

NEWSLETTER-350x350 7 Strong Reasons Why You Should Build A Strong Brand

 

How Targeted Is Your Business Marketing?

HOW-TARGETED-IS-YOUR-MARKETING_-600x319 How Targeted Is Your Business Marketing?

How Targeted Is Your Business Marketing?

Does Your Business Marketing Go Directly To Your Target Customers?

Do Your Target Customers See Your Marketing?

Here are THREE QUESTIONS every business owner should ask themselves about their BUSINESS MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED –  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

 

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

 

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS –  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

 

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article;-

  • How TARGETED is your BUSINESS MARKETING?
  • Does your BUSINESS MARKETING go directly to your TARGET CUSTOMERS?
  • Do your TARGET CUSTOMERS see your MARKETING?

 

Better More Target Business Marketing Will Mean Greater Business Success

Businesses that target their customers better always see greater sales, greater profits and greater business success.

Always!

 

Think Differently About Your Marketing

Whether you are an established business or you are starting a business, make sure you get your Business Marketing Right

 

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

Robert-Viney-525x350 How Targeted Is Your Business Marketing?

NEWSLETTER-350x350 How Targeted Is Your Business Marketing?

 

For Greater Business Success, Have Smart Business Thinking

Want Greater Business Success? Change Your Thinking

For-Greater-Business-Success-Have-Smart-Business-Thinking-600x319 Want Greater Business Success? Change Your Thinking

Want Greater Business Success?

You Must Change The Way You Think For Your Business Success

I am absolutely certain you WANT GREATER BUSINESS SUCCESS and it could be easier to achieve than you think.   It is possible to enhance your business success through the power of thinking and positive thinking.

Yes, by changing your thinking!

The 10% most successful entrepreneurs always devote at least 90 minutes of each day to have quality ‘THINKING TIME’  Here, they will think about growing their sales, profits, business success and generally driving their businesses forward.  Such positive thinking is imperative, if a business is not to stagnate or become mediocre.

It is very easy to get bogged down with the ‘day to day’ running of a business;  then it becomes very difficult to have time to think about how to grow and improve a business.

This is what the many in business experience.

When I visit such businesses, I constantly hear “I have not got time…”

These businesses would have time, if they were better organized, more efficient and better disciplined.  The top 10% of business entrepreneurs are supremely well organized and disciplined and this allows them to have quality ‘THINKING TIME’ and, because of this, their businesses are constantly being driven forward and many achieve massive business success.

 

The Thinking Of The Top 10% Entrepreneurs Is Very Different

But the THINKING for the top 10% of entrepreneurs is also DIFFERENT in several ways.

Fundamental to all their THINKING is the POWER OF THOUGHT;   this is the ENGINE that drives the THINKING PROCESS.

 

Thinking & Grow Rich

Napoleon Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT”  If YOU think something enough, YOU can become what YOU think.

Many of the most successful entrepreneurs have used this THINKING PROCESS, as outlined in Napoloeon Hill’s book, to become a business success and to become rich;  they decided they would become ‘RICH’ and through THINKING about being RICH, they have achieved it.

‘Think & Grow Rich’ by Napoleon Hill is still available in print and available from Amazon  and I thoroughly recommend you read it –  https://www.amazon.co.uk/Think-Grow-Rich-Napoleon-Hill/dp/1912032627/ref=sr_1_6?s=books&ie=UTF8&qid=1498462758&sr=1-6&keywords=think+and+grow+rich

This Is Called Programming The Mind

The process is called PROGRAMMING THE MIND and I described briefly how it works in my article Create A Strong Positive Attitude For Your Business Success’    If you have not read it, I strongly suggest you do.

Have-A-Strong-Positive-Business-Mind-600x319 Want Greater Business Success? Change Your Thinking

Once you have PROGRAMMED YOUR MIND to think that you will have GREATER BUSINESS SUCCESS and become RICHER, your THINKING will change and you will start to THINK DIFFERENTLY in the same way that the top 10% of business entrepreneurs THINK.

The Thinking Of The Top 10% Is Different In Two Ways

The THINKING of the top 10% is different in TWO WAYS:-

  • HOW THEY THINK
  • WHAT THEY THINK

In short, their THINKING is VERY CREATIVE, VERY ANALYTICAL and VERY INNOVATIVE and they THINK ‘OUTSIDE THE BOX’ –  they will dissect everything within their businesses and analyze everything in the greatest of detail.

Let me give you some examples of how their THINKING works.

Customers

The most successful in business THINK about their customers is very different way to the rest in business;   they THINK that without customers they have no business and no profits, so they design their whole business around the wants and needs of their customers.

They set out to know exactly who their target customers are and they study these target customers in great detail.  This knowledge and understanding allows them to understand exactly what benefits their customers want and need from their business and in particular the following:-

  • Products
  • Customer Service
  • Customer Experience
  • Prices
  • Customer communications

These entrepreneurs will even go further and try and understand the psychology of their customers and try to think as their customers do;  by doing this they can provide exactly the right products, the right customer service, the right customer experience at the right prices.

Part of the process is to continually review and measure the processes involved;  for instance, they will constantly monitor how happy their customers are with their products and their service and when things go wrong, the situation is rectified very quickly.

They also think about creating an army of loyal customers who keep returning to buy more and more, repeatedly and of turning their customers into advocates as a definite strategy.

This THINKING creates a heavy FOCUS on the TARGET CUSTOMER and ensures that everything that their customer receives from their business is exactly RIGHT and of the HIGHEST QUALITY.

If you WANT GREATER BUSINESS SUCCESS, you must think differently about your customers.

Marketing

The most successful in business also think differently about the MARKETING.

They set out to create and maintain a STRONG BRAND through their marketing and everything else that they do.  But also they make sure that through their understanding of their TARGET CUSTOMERS, they can target them very efficiently with the RIGHT MARKETING and effectively convey the right message.

Again, they constantly measure the effectiveness of their marketing to ensure it works right and is cost effective.

If you WANT GREATER BUSINESS SUCCESS, you must change your marketing.

Money

They are constantly thinking about their BUSINESS NUMBERS and they don’t leave it the accountant to tell them what their numbers are.

They KNOW and UNDERSTAND all their NUMBERS and they spend time analyzing everything.  When the numbers change, such as sales, margins or cash-flow they detect these changes immediately and take action, before problems set in.

If you WANT GREATER BUSINESS SUCCESS, you must get your business numbers right.

Total Control

The top 10% of successful entrepreneurs all know how important CONTROL if their businesses are.  They achieve this by having LASER FOCUS on EVERYTHING within their business.  This means a HIGHLY EFFICIENT and a HIGHLY EFFECTIVE BUSINESS with little waste.

You need absolute control for GREATER BUSINESS SUCCESS.

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Smart Business Thinking Starts With The Power Of Thought

These are just a few examples of how the THINKING of the most successful entrepreneurs works.

To make the change, you must first decide that you will find about 90 minutes each day to THINK about ALL PARTS of your business in a MORE CREATIVE, a MORE ANALYTICAL and a MORE INNOVATIVE WAY.

Once this has become a HABIT, you will start to feel MORE FOCUSED and YOU will start to see things with GREATER CLARITY and, most importantly, you will see ways that you can make improvements to your business.  A business plan for success results.

Then, your BUSINESS ACTIONS will be more SMART and more EFFECTIVE and your business will start to move forward at a faster rate.  Greater business success should then follow.

As YOU start to see your business moving forward, YOU will feel that YOU have greater CONTROL and YOU will start to RELAX more and possibly become less STRESSED and quite possibly start to enjoy your business more.

This is a very quick snap shot of how SMART BUSINESS THINKING could work for YOU, there is much more on this site about SMART BUSINESS THINKING.

Robert-Viney-525x350 Want Greater Business Success? Change Your Thinking

If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.  You could also sign up for my NEWSLETTER for more great business tips

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Your Customer Is King

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Your Customer Is King!

Your CUSTOMER is the MOST IMPORTANT PART of your business  –  Your CUSTOMER IS KING!

Without your CUSTOMER, YOU will have NO SALES with NO money coming into your business and, ultimately, you would have NO PROFIT for your business.

But to make a GOOD PROFIT, YOU need a LARGE number of customers buying a LARGE number of products, giving you LOADS of money as SALES.

This is why your CUSTOMER IS KING!

And, you must keep THINKING this.

Many Businesses Don’t Have Enough Customers To Provide Enough Money For The Business To Function

Many businesses that struggle or fail, DON’T have enough CUSTOMERS buying enough products to give the business enough MONEY to function right.    Then, there is NOT enough MONEY to cover the COSTS and EXPENSES of the business and the business RUNS OUT OF MONEY and STOPS!!

It is as simple as that.

Focus On The Customer Is The Answer

The answer is to accrue enough CUSTOMERS to provide the business with enough MONEY to pay the COSTS and EXPENSES and to give the business a good PROFIT,

Entrepreneurs and businesses that FOCUS HEAVILY on their TARGET CUSTOMERS and RUN their businesses around their TARGET CUSTOMERS, always do MUCH BETTER and always have greater SUCCESS.

This is known as making the business CUSTOMER-CENTRIC or, in other words, running the business around the CUSTOMER.

Being Customer-Centric, Allows A Business To Think Differently

By being CUSTOMER-CENTRIC and having a heavy FOCUS on the CUSTOMER allows the business owner to think differently about the business and, in particular, think differently about the CUSTOMER.

These businesses:-

  • Know their target customers well
  • Understand their target customers comprehensively
  • Understand the need and wants of their target customers
  • Understand what products will deliver benefits to their target customers
  • Give their target customers what they want & need
  • Know how to contact their target customers through their marketing etc.
  • Keep talking to their customers

Businesses that treat their CUSTOMERS AS KING and are CUSTOMER-CENTRIC have a far deeper knowledge of their target customers – they know who they are, what they want and what they need and they UNDERSTAND what products to sell to them.

Greater Sales And Profits Result

The result is always more PRODUCTS SOLD, greater SALES, greater REVENUES and greater PROFITS.

Through this knowledge, they also understand how to reach them better through their marketing; their marketing is more targeted, less wasteful and more effective and this creates more CUSTOMERS for the business at a reduced marketing cost.

Create An Army Of Loyal Customers

Over time, this approach accumulates a large volume of CUSTOMERS for a CUSTOMER-CENTRIC business – AN ARMY of LOYAL CUSTOMERS who return time and time again to buy their PRODUCTS and put LOADS OF MONEY into the business.

Let Me Ask You Some Questions
  • How CUSTOMER-CENTRIC are you?    
  • Do you think that your CUSTOMER IS KING?
  • How heavily do YOU FOCUS on your TARGET CUSTOMER?
  • Do YOU really UNDERSTAND your TARGET CUSTOMERS and what their NEEDS and WANTS are?
  • Do your products really deliver the RIGHT BENEFITS to your target customers?
  • Do YOU have an ARMY of LOYAL CUSTOMERS buying time and time again from YOU?
Your Sales & Profits Could Be Low, If You Don’t Have Focus On your Customer

If your SALES and PROFITS are LOW, it could be because YOU DON’T FOCUS enough on your TARGET CUSTOMERS and YOU DON’T RUN your business around your CUSTOMER enough, if at all.

It is time to change your thinking:

THINK DIFFERENTLY ABOUT YOUR TARGET CUSTOMERS – THINK YOUR CUSTOMER IS KING!

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Set Yourself A New Objective

Set yourself a NEW OBJECTIVE and say to yourself now:

“My OBJECTIVE must be to FOCUS HEAVILY on my TARGET CUSTOMERS and to RUN my business around my TARGET CUSTOMER”.

Whether you are starting a business or you are an established small business, you must design your business plan and business strategy around your customer.

Make your business CUSTOMER-CENTRIC and think that your CUSTOMER IS KING!

NEWSLETTER-300x300 Your Customer Is King

 

If you would like further advice on this, please contact me: Robert@prestigebusinesscoaching.co.uk

Or leave a comment below to engage in the conversation.

THINK DIFFERENTLY, ACT BETTER!

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

More Reading From Robert Viney:-

How-Healthy-Are-Your-Profits.docx-3-300x160 Your Customer Is King         Double-Your-Profits-7-300x160 Your Customer Is King

Robert-Viney-525x350 Your Customer Is King

 

 

Catapult Your Business Success By Creating The Same Positive Mindset As The Most Successful In Business

Want To Catapult Your Business Success? Have A Strong Positive Mindset

Have-A-Strong-Positive-Business-Mind Want To Catapult Your Business Success?  Have A Strong Positive Mindset

Want To Catapult Your Business Success?  

The Answer Is Have A Strong Positive Mindset

What makes the MOST SUCCESSFUL ENTREPRENEURS in business SUCCESSFUL?

The answer is A STRONG POSITIVE MINDSET.

The likes of Richard Branson, Peter Jones & Alan Sugar all have very strong positive mindsets.  And, if you want the same level of business success, as they have achieved, you must develop the same mindset.

 

By Creating A Strong Positive Attitude & Mindset, It Is Possible To Catapult Your Business

When the TOP 10% of business achievers in the UK and the US are repeatedly asked the question:-

“What do they put their business success down to?”  

The vast majority consistently answer that a ‘STRONG POSITIVE ATTITUDE’ is the key.

Harvard Business School has repeatedly reported that there is NO CORRELATION between GRADES and ACHIEVEMENT for their students who leave the Business School  –  it is shown that ACHIEVEMENT is 80% POSITIVE ATTITUDE and 20% ABILITY.

 

The Top 10% Have A Strong Positive Business Mind & A Strong Positive Attitude

The top 10% of the most successful entrepreneurs in business all have a Strong Positive Business Mind and Strong Positive Attitude and this allows them to THINK and ACT in a different way to how the rest in business THINK and ACT.

I call this SMART BUSINESS THINKING and SMART BUSINESS ACTIONS.

By having a STRONG POSITIVE BUSINESS MIND and STRONG POSITIVE ATTITUDE, the top 10% of successful entrepreneurs are able:-

  • To use the POWER OF THOUGHT, POSITIVE THINKING & SMART BUSINESS THINKING in everything
  • To work SMARTLY & to use SMART BUSINESS ACTIONS RIGHT
  • To work more EFFICIENTLY & in a more EFFECTIVE way
  • To work in a more ORGANIZED way
  • To work by setting OBJECTIVES & GOALS
  • To work in a highly FOCUSED way
  • To achieve MORE in LESS TIME and with LESS EFFORT
  • To be more RELAXED & to work with LESS STRESS
  • To move forward by ACHIEVING TARGETS
  • To ENJOY their work more & to be HAPPY in it
  • To be VERY SUCCESSFUL

 

The top 10% of all entrepreneurs are able to THINK in far more creative, far more analytical and far more innovative ways that lead to really SMART BUSINESS ACTIONS. They have highly organized minds that allow them to be highly efficient and effective, achieving more in less time with less stress.

Their MINDSETS allow them do whatever it takes to push their businesses on, even if it means taking them far outside their comfort zones.   Their minds are very positive and they know how to deal with setbacks and failures, never letting these hold them back. They are incredibly optimistic and they have an intense belief in their ability to be successful and they have enormous determination to achieve all their objectives and goals.

Acute FOCUS on every part of their businesses then results and this allows them to project themselves and their businesses to great heights of business success.

 

A Strong Positive Business Mind & A Strong Positive Attitude Must Come First

Before you can achieve GREATER BUSINESS SUCCESS, you must first create a STRONG POSITIVE BUSINESS MIND & MENTAL ATTITUDE.

 

Use The Power Of Thought To Create A Strong Positive Business Mind

You can build a STRONG POSITIVE BUSINESS MIND by harnessing the POWER OF THOUGHT –  this is the ENGINE that drives the THINKING PROCESS. 

Napoleon Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT”  In essence, it means that if YOU THINK something enough, your subconscious mind accepts the THOUGHT and it then becomes possible to become that THOUGHT.

Many of the most successful entrepreneurs have used this technique to become a BUSINESS SUCCESS and to BECOME RICH;  each one has decided they wanted to become a BUSINESS SUCCESS and to become RICH and, through THINKING repeatedly that they would become RICH, they have actually become RICH.

The MIND and the BRAIN are both very POWERFUL and when the BRAIN accepts the concept of being RICH, it then looks for ways that RICHES can be acquired. Ideas and opportunities to become RICH come flooding into the BRAIN. The top 10% successful entrepreneurs then take the best opportunities and use them to create wealth.

This might sound simplistic but it DOES ACTUALLY WORK and it works by ‘PROGRAMMING THE MIND’

 

It Changes Your Thinking

Programming the mind works in TWO WAYS:-

  • HOW YOU THINK
  • WHAT YOU THINK

HOW most successful entrepreneurs THINK is different to HOW others in business THINK but also WHAT they THINK is different, too.  This allows them to THINK in a highly CREATIVE way and allows them to think ‘OUTSIDE THE BOX’

This creates some very EFFECTIVE ACTIONS within their businesses.

 

In Business, There Are Many Challenges

In business, there are many challenges and often failure can be a reality.  The FEAR OF FAILURE and STEPPING OUTSIDE THE COMFORT ZONE can hold many entrepreneurs back.  Many don’t BELIEVE enough in their future BUSINESS SUCCESS  –  they have doubts about their ability to be SUCCESSFUL and they have doubts that they can really make significant progress in their businesses.

Many entrepreneurs are running average businesses but lack the courage to attempt to take their businesses to a higher level because they are uncertain of the outcome and more happy to stay with the ‘status quo’ rather than risk what they already have.

Many of these entrepreneurs are experiencing a mental ‘block’ that is stopping them moving forward in their businesses.  It is possible to unblock ‘the block’ through the POWER OF THOUGHT and WHAT IS THOUGHT.

But when the mind is ‘unblocked’ changes do happen, creating  MORE POSITIVE THOUGHTS and MORE POSITIVE ACTIONS.

This process is equivalent to PROGRAMMING THE MIND and YOU can do the same by saying to yourself two STRONG messages, time and time again; these thoughts will PROGRAM your mind to UNBLOCK YOUR MIND and to conquer many of your CHALLENGES.

 

You Can Program Your Mind

You can PROGRAM your mind to believe in your ability to be successful with TWO powerful messages:-

“I AM A SUCCESS”

“I CAN DO THIS”

The key to achieving SUCCESS is to BELIEVE in your SUCCESS. 

By saying “I AM A SUCCESS” repeatedly over and over, YOU will start to THINK that YOU are a SUCCESS, even though YOU have NOT actually achieved SUCCESS up to that point.  After about a month, YOU will feel MORE POSITIVE and YOU will THINK more about the ways that YOU can drive your business forward.

To help the process, I recommend YOU print a poster for your office wall to aid YOU AFFIRMING this.

 

 I-AmASuccess-350x350 Want To Catapult Your Business Success?  Have A Strong Positive Mindset

When YOU start to look at the WAYS that YOU can take your business forward, YOU will probably start to have further doubts and your MIND may tell YOU:

“I CAN’T DO THIS”

When this happens, YOU must dispel this thought and say:

“I CAN DO THIS”

And, YOU must continually keep THINKING this.

Again a poster for your office wall will help with your AFFIRMATION.

 

 I-Can-Do-This-350x350 Want To Catapult Your Business Success?  Have A Strong Positive Mindset

Change Your Thinking & Use The Power Of Thought

Think now about BEING RICH and keep repeating to yourself:-

“I AM A SUCCESS”

“I CAN DO THIS”

Gradually, you will start to feel more positive and have a greater belief in your ability to take your business to the next level.

 

Catapult-Your-Business-Success-By-Creating-The-Same-Positive-Mindset-As-The-Most-Successful Want To Catapult Your Business Success?  Have A Strong Positive Mindset

 

Think How Happy You Would Feel

To help YOU, THINK also what the BENEFIT to your business would be of doing a certain thing for your business.   YOU could ask yourself another question:

“HOW HAPPY WOULD I BE WITH MYSELF IF I ACHIEVE THIS?”

The chances are YOU would be VERY HAPPY with yourself for achieving something that meant YOU STEPPING OUTSIDE YOUR COMFORT ZONE  –  especially if YOU can see a real BENEFIT for your business and your business makes progress as a result.

This should then give YOU confidence to do more.

 

Keep Your Thoughts Positive

Another thing YOU can do is to keep all your THOUGHTS POSITIVE and this helps to create a STRONG POSITIVE MENTAL ATTITUDE.  For me, if a NEGATIVE THOUGHT comes into my mind, I KICK IT OUT and I replace it with a GOOD, POSITIVE THOUGHT; I think of my family and friends and other good things in my life.

YOU should do the same.

 

 

Goal Setting

The next part of the process is to create GOALS for what YOU want to achieve in your business; these should be short, medium and long term GOALS. 

GOAL SETTING is incredibly important for maintaining the right mindset and for achieving business success. The most successful entrepreneurs in business all use GOAL SETTING and they always work hard to achieve their goals.

Each goal achieved propels the business forward and by continually setting and achieving goals, the most successful entrepreneurs are continually making progress.

 

Goal Setting Creates Intense Focus

The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE and combating the FEAR OF FAILURE.

SUCCESSFUL ENTREPRENEURS don’t FEAR FAILURE;  importantly, many have experienced FAILURE and SETBACKS. They view SETBACKS as part of the learning process and part of the process of achieving business success.

Each successful entrepreneur learns from each experience and each never repeats the same mistakes.  Each successful entrepreneur is very resilient and they don’t linger on the setbacks.  They shrug off the setback and get moving forward again, quickly.

The result is that SUCCESSFUL ENTREPRENEURS make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.  SMART BUSINESS ACTIONS are the result;  these actions drive their businesses forward and generate greater profits.

The TOP 10% most successful business entrepreneurs have all of the above and if YOU can replicate them, then YOU will be SUCCESSFUL, too.

 

You Should Aspire To Acquire The Qualities Of The Most Successful Entrepreneurs

The most successful business entrepreneurs all consistently have the same qualities and YOU should aspire to achieve the same qualities.  Here are the main ones:-

  • BURNING DESIRE FOR BUSINESS SUCCESS
  • HUGE BELIEF IN THEIR BUSINESS SUCCESS
  • GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
  • BIG BELIEF IN THEIR BUSINESS ABILITY
  • STRONG POSITIVE ATTITUDE
  • GREAT DETERMINATION, DRIVE & PERSISTENCE
  • MASSIVE OPTIMISM
  • SETTING OF GOALS
  • MASSIVE FOCUS
  • GREAT PASSION
  • POSITIVE THINKING
  • SMART BUSINESS THINKING
  • GOOD DECISION MAKING
  • NEVER PROCRASTINATING
  • SMART BUSINESS ACTIONS
  • ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
  • NO FEAR OF FAILURE
  • ABILITY TO LEARN FROM THEIR MISTAKES
  • ABILITY TO REBOUND QUICKLY FROM SET-BACKS

    Have-A-Strong-Positive-Business-Mind-600x319 Want To Catapult Your Business Success?  Have A Strong Positive Mindset

 

This Is A Rough Snapshot

This is a rough snapshot of how important having a Strong Positive Business Mind and a Strong Positive Attitude is to achieving GREAT BUSINESS SUCCESS.

The most successful business entrepreneurs all have the same or similar MINDSET that allows all of the above and if YOU wish to replicate their business success, YOU need to develop the same MINDSET.

YOU should THINK ABOUT PROGRAMMING YOUR MIND  –  ‘THINK & GROW RICH’ and remember “YOU BECOME WHAT YOU THINK ABOUT”

There is more on this site about the BUSINESS MIND and I strongly suggest you read the next article: ‘CHANGE YOUR THINKING’

If you wish to talk more with me about this, please email me at Robert@prestigebusinescoaching.co.uk or leave a comment below.

Robert-Viney-525x350 Want To Catapult Your Business Success?  Have A Strong Positive Mindset

 

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How To Become One Of the Most successful Businesses - www.prestigebusinesscoaching.co.uk/business-blogbusiness-people

BOOST YOUR BUSINESS SUCCESS

Originally posted April 2016, updated January 2017

BECOME ONE OF THE 10% MOST SUCCESSFUL BUSINESSES & ACHIEVE HUGE BUSINESS SUCCESS

BECOME A MEMBER OF THE ‘10% CLUB’ – THE 10% MOST SUCCESSFUL BUSINESS ENTREPRENEURS

90% of businesses just drift along, languishing in mediocrity in terms of profits and performance & many never really achieve real business success.   The other 10% make BIG PROFITS and are MASSIVELY SUCCESSFUL.

But often the owners of those 90% of businesses cannot see how they can elevate themselves and their businesses to do better.  Many of these entrepreneurs do not realize, however, that the switch to become a member of the ‘10% CLUB’ of the 10% most successful businesses is much easier than they think.

10-MOST-SUCCESSFUL-BUSINESS-PEOPLE BOOST YOUR BUSINESS SUCCESS

What Is A Successful Business?

For me, a successful business is one that is growing in sales with a good profit base and a strong balance sheet.  The following sums up an ideal successful business:-

  • sales and net profits should be growing by at least 20% per annum, year on year
  • sales should exceed £100,000 per annum in year 2 after startup & £0.5 million – £1 million + per annum after 10 years
  • net profit should exceed 20% of sales
  • business has strong 6 digit cash-rich balance sheet after 5 years of trading
  • business owners have full control over the business
  • business runs efficiently with low wastage
  • business has a strong team of happy & effective employees
  • business owners are happy and are not stressed
  • business provides a good living for owners & a retains a good profit after owners’ drawings
  • owners run their business & business does not run the owners

This is a very rough appraisal.

For me, a SUCCESSFUL BUSINESS is one that is growing and making money, but is also one where the owners are in full control and are happy and are enjoying running their business with a good life balance.   A successful business entrepreneur should be able to draw a good income, leaving a good residue profit for re-investment and for building the balance sheet.  A successful business entrepreneur is one that could sell after, say 10 or 12 years, for a good reward that would allow them to retire or for a sum that would allow them to go a big way to providing for their long term.

Sadly, too many business owners do not find themselves in the scenario of the ideal successful business that I describe above.   Many of the 90% of businesses have poor mediocre sales and profits with low or no growth.  These  owners find themselves stressed as a result and importantly they are not happy and are not enjoying the experience of running their businesses.

Many business owners would say that money is not important and I think that can be right, but I know from experience that a business is much easier to run and provides a happier experience for the business owners if sales and profits are growing at a good rate of the order of 20% or more.

If you are a business owner, where growth in sales is flat and profits are poor, you should think that it is much easier to transform your business nearer to the scenario that I describe above than you possibly think.

If YOU want to make the change and to become a great BUSINESS SUCCESS, the place to start is to think that your business is about TWO FUNDAMENTAL PARTS:-

  • PART 1 IS YOU & YOUR ATTITUDE
  • PART 2 IS YOUR BUSINESS STRATEGY

Harvard Business School has consistently said that business success is consistently down to ATTITUDE rather than STRATEGY.  You can have the best business strategy and the best business plan but if your attitude is poor, then your strategy is not going to work and YOU will never achieve real BUSINESS SUCCESS.

As the business owner, your business success is determined by YOU.  So if YOU want to become one of the most successful business entrepreneurs and achieve huge business success, YOU have to change ‘YOU’.  YOU have to become like the most successful in business.

PART 1 is YOU and includes:-

  • YOUR MINDSET
  • YOUR ATTITUDE
  • YOUR THINKING
  • YOUR ACTIONS

Part 1 includes your mind, your mindset, your attitude and your thinking and how YOU carry out your actions within your business.  Generally, the stronger and more positive your attitude and having a mindset that will take YOU outside your comfort zone will create better outcomes to your actions.

The most successful business entrepreneurs all have the same mind characteristics and consistently have similar attitudes and mindsets.  Consistently most successful entrepreneurs have the same qualities, such as:-

  • BURNING DESIRE FOR BUSINESS SUCCESS
  • HUGE BELIEF IN THEIR BUSINESS SUCCESS
  • GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
  • BIG BELIEF IN THEIR BUSINESS ABILITY
  • STRONG POSITIVE ATTITUDE
  • GREAT DETERMINATION, DRIVE & PERSISTENCE
  • MASSIVE OPTIMISM
  • SETTING OF GOALS
  • MASSIVE FOCUS
  • GREAT PASSION
  • POSITIVE THINKING
  • SMART BUSINESS THINKING
  • GOOD DECISION MAKING
  • NEVER PROCRASTINATING
  • SMART BUSINESS ACTIONS
  • ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
  • NO FEAR OF FAILURE
  • ABILITY TO LEARN FROM THEIR MISTAKES
  • ABILITY TO REBOUND QUICKLY FROM SET-BACKS

The most successful business entrepreneurs all have the same or similar MINDSET that allows all of the above and if YOU wish to replicate their business success, YOU need to develop the same MINDSET.

From my experience, the right business mindset starts with a STRONG, POSITIVE ATTITUDE, a BURNING DESIRE to be successful, a MASSIVE BELIEF in SUCCESS and a MASSIVE BELIEF in the ABILITY to achieve everything within the business.

GOAL SETTING is incredibly important for maintaining the right mindset. The most successful entrepreneurs in business all use goal setting and they always work hard to achieve their goals, with each goal achieved propelling them forward. By continually setting and achieving goals means the most successful are continually making progress.

The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE.

SUCCESSFUL ENTREPRENEURS don’t FEAR FAILURE;  importantly, many have experienced FAILURE and SET-BACKS. They view SETBACKS as part of the learning process and part of the process to achieving business success. Importantly, they learn from each experience and they never repeat the mistakes.  Each one is very resilient and don’t linger on the setbacks.  They shrug off the setback and get moving forward again, quickly.

The big consequence of all this is that SUCCESSFUL PEOPLE make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.  SMART BUSINESS ACTIONS result within their businesses that drive their businesses forward and generate great profits.

The TOP 10% most successful business entrepreneurs have all of the above and if YOU can replicate them, then YOU should be SUCCESSFUL, too.

And, that will help YOU achieve PART 2.

PART 2 is YOUR BUSINESS STRATEGY.

Having the right BUSINESS MIND allows the most successful in business to set and execute the BEST BUSINESS STRATEGY and the BEST BUSINESS PLAN for their businesses. In my view, LASER FOCUS derived from having the RIGHT BUSINESS MIND becomes highly effective in the key areas of the business:-

  • UNDERSTANDING THE TARGET CUSTOMERS & THE TRADING MARKET
  • BUILDING AN ARMY OF LOYAL CUSTOMERS
  • CREATING THE RIGHT PRODUCTS
  • CREATING A STRONG BRAND
  • DELIVERING THE RIGHT CUSTOMER SERVICE
  • CREATING THE ULTIMATE CUSTOMER EXPERIENCE
  • HAVING HIGHLY EFFECTIVE MARKETING
  • DRIVING HIGH SALES & HIGH PROFITS
  • EMPLOYING & TRAINING THE RIGHT STAFF
  • CREATING EFFICIENT BUSINESS SYSTEMS
  • RUNNING THE BUSINESS EFFECTIVELY & EFFICIENTLY
  • CREATING A MONEY RICH BUSINESS
  • HAVING FULL CONTROL OF THE BUSINESS

The most successful ENTREPRENEURS in business UNDERSTAND FULLY their TARGET CUSTOMERS, their COMPETITORS and their TRADING MARKET. This allows them to provide the RIGHT PRODUCTS and the RIGHT CUSTOMER SERVICE that deliver the right benefits for a HUGE ARMY OF LOYAL CUSTOMERS and create superb CUSTOMER EXPERIENCES.

The most successful are also continually creating MARKETING that creates a STRONG BRAND and delivers more CUSTOMERS and more SALES.  They also FOCUS heavily on employing the RIGHT STAFF and training and treating them RIGHT and on creating STRONG SYSTEMS to run their businesses effectively and efficiently.

Importantly, they also FOCUS heavily on the the MONEY within their businesses and FOCUS on generating PROFIT and keeping their businesses CASH RICH.

All of this is possible because of a STRONG BUSINESS MIND, i.e. PART 1.

PART 2 is possible because of PART 1.

So for YOU to become one of the MOST SUCCESSFUL in business and for YOU to have huge BUSINESS SUCCESS, YOU need first a STRONG BUSINESS MIND and that will allow YOU to RUN your business much better.

The most successful in business do this and YOU can do the same –  YOU just need to decide that YOU will do it.

It could be much easier than YOU THINK.

10-MOST-SUCCESSFUL-BUSINESS-PEOPLE-506x350 BOOST YOUR BUSINESS SUCCESS

This website is full of useful business articles and features to show YOU how to BECOME A MEMBER OF THE ‘10% CLUB’, so for your future, please take the time and explore it.

To start, YOU should read the following:

Have-A-Strong-Positive-Business-Mind-300x160 BOOST YOUR BUSINESS SUCCESS

Have-Smart-Business-Thinking-300x160 BOOST YOUR BUSINESS SUCCESS

Have-Smart-Business-Actions-300x160 BOOST YOUR BUSINESS SUCCESS

If you wish to talk to me more about this, then please contact me: Robert@prestigebusinesscoaching.co.uk or leave a comment below:-

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

NEWSLETTER-300x300 BOOST YOUR BUSINESS SUCCESS

Have Smart Business Actions
Have smart business actions for your business success

Become One The Most Successful Entrepreneurs By Changing Your Actions

Become One The Most Successful Entrepreneurs By Changing Your Actions

SMART BUSINESS ACTIONS WILL CREATE GREATER BUSINESS SUCCESS

Having acquired a STRONG POSITIVE BUSINESS MIND and a STRONG POSITIVE ATTITUDE and from using the POWER OF THOUGHT and SMART BUSINESS THINKING, the ACTIONS within a business become MUCH BETTER.

Have-Smart-Business-Actions-600x319 Become One The Most Successful Entrepreneurs By Changing Your Actions

This is why the top 10% most successful entrepreneurs achieve far greater BUSINESS SUCCESS than the other 90%.

They have SMART BUSINESS ACTIONS.

These SMART BUSINESS ACTIONS then deliver results that add CUSTOMER NUMBERS, SALES and PROFITS etc. over time to their businesses thus creating huge BUSINESS SUCCESS.

But because the top 10% entrepreneurs have spent QUALITY TIME on QUALITY SMART BUSINESS THINKING, most, if not all, of their ACTIONS are RIGHT for their businesses and their actions deliver the RIGHT RESULTS for their businesses.

The Smart Business Actions Are Innovative & Creative

The SMART BUSINESS THINKING of the top 10% entrepreneurs is CREATIVE and INNOVATIVE which means that their SMART BUSINESS ACTIONS are also CREATIVE and INNOVATIVE, too.

Their SMART BUSINESS ACTIONS will always be focused on their CUSTOMER with the aim of continually creating ways to build and maintain an army of loyal and happy customers, who always want to buy their products, keeping them ahead of the competition.

The Top 10% Entrepreneurs Make Decisions

The top 10% of the most successful entrepreneurs make DECISIONS very quickly and they always attach GOALS to each DECISION and create a STRATEGY for implementation. By doing so, each DECISION is EXECUTED QUICKLY and in the RIGHT WAY.

The Top 10% Entrepreneurs Are Achievers & Don’t Procrastinate

Once the top 10% entrepreneurs make a DECISION, it is implemented –  they work with URGENCY and don’t DELAY or PROCRASTINATE as they know DELAY is MONEY.

The Top 10% Entrepreneurs Always Measure Progress

The top 10% entrepreneurs always MONITOR and MEASURE PROGRESS with all their SMART BUSINESS ACTIONS. If things are not progressing RIGHT in accordance with their STRATEGY, they are never afraid or slow to change or modify the strategy.

The Top 10% Entrepreneurs Are Always More Organized

The top 10% are always MORE ORGANIZED in their lives and their businesses and this leads to greater EFFICIENCY & EFFECTIVENESS. This means that they can achieve MUCH MORE with less effort and in less time than one of the 90%.

The Top 10% Entrepreneurs Are Usually Less Stressed And More Happy

As a result of being more ORGANIZED and more EFFICIENT, generally the top 10% of the most successful entrepreneurs are less STRESSED and are more HAPPY;  and this is important –  STRESS and UNHAPPINESS can affect your health significantly.  Also HAPPY businesses always trade better and if the boss is happy, then so should the rest of the business be happy, too!

The Top 10% Entrepreneurs Always Have Clear Strategies

The top 10% most successful entrepreneurs always create clear and precise STRATEGIES for the major parts of their businesses:-

  • UNDERSTANDING THEIR CUSTOMERS & THEIR NEEDS
  • CREATING THE RIGHT PRODUCTS
  • SELLING THEIR PRODUCTS
  • CREATING GREAT CUSTOMER SATISFACTION & EXPERIENCES
  • COMPETING AGAINST THEIR COMPETITORS
  • CREATING PROFITS & CASH-FLOW
  • MARKETING THE BUSINESS AND THE BRAND
  • HIRING & TRAINING OF STAFF
  • RUNNING THE BUSINESS

For each STRATEGY, OBJECTIVES will be set and these will be achieved by the setting and achieving of several GOALS.

The Top 10% Entrepreneurs Research, Understand, Think, Plan & Act

The Top 10% most successful entrepreneurs always RESEARCH everything within their businesses and this leads to a SUPREME UNDERSTANDING of their businesses. Then, through SMART BUSINESS THINKING and SMART PLANNING and the setting of SMART STRATEGIES, they are able to execute SMART BUSINESS ACTIONS.

I call this RUTPA, an acronym for:-

  • RESEARCH
  • UNDERSTAND
  • THINK
  • PLAN
  • ACT

RUTPA is a big part of every successful entrepreneurs arsenal and a big contributor to their BUSINESS SUCCESS and YOU should do the same.

Have-Smart-Business-Actions-600x319 Become One The Most Successful Entrepreneurs By Changing Your Actions

This Is A Rough Snapshot

This is a rough snap-shot into how effective SMART BUSINESS ACTIONS can be for driving BUSINESS SUCCESS.

But, it is important to realize that ACTIONS will only be SMART as a result of having acquired a STRONG POSITIVE BUSINESS MIND and a STRONG POSITIVE ATTITUDE and from using the POWER OF THOUGHT and SMART BUSINESS THINKING.

Generally the stronger your BUSINESS MIND and the better your SMART BUSINESS THINKING and the more time that you can devote to it, the better your SMART BUSINESS ACTIONS will be, the the better your business will trade and the greater your business success will be.

Have a STRONG BUSINESS MIND, SMART BUSINESS THINKING and SMART BUSINESS ACTIONS and YOU should over time be able to boost your BUSINESS SUCCESS and enter the ‘10% CLUB’ – the 10% of most successful entrepreneurs.

There is plenty more on this site regarding SMART BUSINESS ACTIONS.

If you wish to discuss this further with me, please email me at Robert@prestigebusinesscoaching.co.uk

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Have Smart Business Thinking
Have smart business thinking

For Your Business Success, Think As The Most Successful Think

For Business Success, Think As The Most Successful Think

You Must Change The Way You Think For Your Business Success

It is possible to enhance your business success through the power of thinking and positive thinking.
The 10% most successful entrepreneurs always devote at least 90 minutes of each day to have quality ‘THINKING TIME’  Here, they will think about growing their sales, profits, business success and generally driving their businesses forward.  Such positive thinking is imperative, if a business is not to stagnate or become mediocre.
Have-Smart-Business-Thinking-600x319 For Your Business Success, Think As The Most Successful Think
It is very easy to get bogged down with the ‘day to day’ running of a business;  then it becomes very difficult to have time to think about how to grow and improve a business.
This is what the many in business experience.
When I visit such businesses, I constantly hear “I have not got time…”
These businesses would have time, if they were better organized, more efficient and better disciplined.  The top 10% of business entrepreneurs are supremely well organized and disciplined and this allows them to have quality ‘THINKING TIME’ and, because of this, their businesses are constantly being driven forward and many achieve massive business success.

The Thinking Of The Top 10% Entrepreneurs Is Very Different

But the THINKING for the top 10% of entrepreneurs is also DIFFERENT in several ways.
Fundamental to all their THINKING is the POWER OF THOUGHT;   this is the ENGINE that drives the THINKING PROCESS.
Napoleon Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT”  If YOU think something enough, YOU can become what YOU think.
Many of the most successful entrepreneurs have used the THINKING PROCESS to become a business success and to become rich;  they decided they would become ‘RICH’ and through THINKING about being RICH, they have achieved it.
The process is called PROGRAMMING THE MIND and I described briefly how it works in my article Create A Strong Positive Attitude For Your Business Success’    If you have not read it, I strongly suggest you do.
Have-A-Strong-Positive-Business-Mind-600x319 For Your Business Success, Think As The Most Successful Think
Once you have PROGRAMMED YOUR MIND to think that you will become a BUSINESS SUCCESS and become RICH, your THINKING will change and you will start to THINK DIFFERENTLY in the same way that the top 10% of business entrepreneurs THINK.

The Thinking Of The Top 10% Is Different In Two Ways

The THINKING of the top 10% is different in TWO WAYS:-
  • HOW THEY THINK
  • WHAT THEY THINK
In short, their THINKING is VERY CREATIVE, VERY ANALYTICAL and VERY INNOVATIVE and they THINK ‘OUTSIDE THE BOX’ –  they will dissect everything within their businesses and analyze everything in the greatest of detail.
Let me give you some examples of how their THINKING works.

Customers

Their THINKING about customers is very different to most in business;   they THINK that without customers they have no business and no profits, so they design their whole business around the wants and needs of their customers.
They set out to know exactly who their target customers are and they study these target customers in great detail.  This knowledge and understanding allows them to understand exactly what benefits their customers want and need from their business and in particular the following:-
  • Products
  • Customer Service
  • Customer Experience
  • Prices
  • Customer communications
These entrepreneurs will even go further and try and understand the psychology of their customers and try to think as their customers do;  by doing this they can provide exactly the right products, the right customer service, the right customer experience at the right prices.
Part of the process is to continually review and measure the processes involved;  for instance, they will constantly monitor how happy their customers are with their products and their service and when things go wrong, the situation is rectified very quickly.
They also think about creating an army of loyal customers who keep returning to buy more and more, repeatedly and of turning their customers into advocates as a definite strategy.
This THINKING creates a heavy FOCUS on the TARGET CUSTOMER and ensures that everything that their customer receives from their business is exactly RIGHT and of the HIGHEST QUALITY.

Marketing

They also think differently about the MARKETING.
They set out to create and maintain a STRONG BRAND through their marketing and everything else that they do.  But also they make sure that through their understanding of their TARGET CUSTOMERS, they can target them very efficiently with the RIGHT MARKETING and effectively convey the right message.
Again, they constantly measure the effectiveness of their marketing to ensure it works right and is cost effective.

Money

They are constantly thinking about their BUSINESS NUMBERS and they don’t leave it the accountant to tell them what their numbers are.
They KNOW and UNDERSTAND all their NUMBERS and they spend time analyzing everything.  When the numbers change, such as sales, margins or cash-flow they detect these changes immediately and take action, before problems set in.

Total Control

The top 10% of successful entrepreneurs all know how important CONTROL if their businesses are.  They achieve this by having LASER FOCUS on EVERYTHING within their business.  This means a HIGHLY EFFICIENT and a HIGHLY EFFECTIVE BUSINESS with little waste.
These are just a few examples of how the THINKING of the most successful entrepreneurs works.
Have-Smart-Business-Thinking-600x319 For Your Business Success, Think As The Most Successful Think

Smart Business Thinking Starts With The Power Of Thought

To make the change, you must first decide that you will find about 90 minutes each day to THINK about ALL PARTS of your business in a MORE CREATIVE, a MORE ANALYTICAL and a MORE INNOVATIVE WAY.
Once this has become a HABIT, you will start to feel MORE FOCUSED and YOU will start to see things with GREATER CLARITY and, most importantly, you will see ways that you can make improvements to your business.
Then, your BUSINESS ACTIONS will be more SMART and more EFFECTIVE and your business will start to move forward at a faster rate.  Greater business success should then follow.
As YOU start to see your business moving forward, YOU will feel that YOU have greater CONTROL and YOU will start to RELAX more and possibly become less STRESSED and quite possibly start to enjoy your business more.
This is a very quick snap shot of how SMART BUSINESS THINKING could work for YOU,there is much more on this site about SMART BUSINESS THINKING.
If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

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8 Ways To Beat The Fear Of Failure
8-ways-for-overcoming-the-fear-of-failure-in-your-business
is-your-mindset-holding-you-back_

8 Ways For Overcoming The Fear Of Failure In Business

Originally posted 3 February 2016, updated 27 December 2016

8-Ways-For-Overcoming-The-Fear-Of-Failure 8 Ways For Overcoming The Fear Of Failure In Business

The Fear Of Failure Is Very Common & It Can Be Very Disabling, Holding Entrepreneurs Back.      But It Can Be Beaten & In This Article, I Describe 8 Ways For Overcoming The Fear Of Failure.

If The Fear Of Failure Is Holding You Back, Please Read On

The fear of failure in business is very common and it can prevent people who run businesses from moving forward. It is usually a state of mind that can be very immobilizing, preventing us from stepping outside our comfort zones into the unknown, leaving us saying:

“I Can’t Do This”

This can manifest itself in someone fearing failure by feeling physically stressed and anxious and thinking: “I CAN’T DO THIS”

By Changing Things, People Think They Risk Failure

Those experiencing FEAR OF FAILURE think that by changing things, they risk failure  –  they think that any changes made may have a negative effect and not work, making their present situation worse, so they decide to maintain the status quo.

For many business owners, they find they cannot step outside their comfort zones to achieve actions within the business to move it forward, thus restricting business success; they feel comfortable within their COMFORT ZONES and don’t feel like venturing outside.

Overcoming The Fear Of Failure Is Very Possible By Changing How You Think & Act

Overcoming the fear of failure is very possible by changing how you think and how you act and many have done it and I am sure you can, too.

8-Ways 8 Ways For Overcoming The Fear Of Failure In Business

The Subconscious Mind Is Programmed To Protect Us

The subconscious part of our brains are programmed to protect us when there is danger; if you have a fear of spiders, for instance, your subconscious mind acts to protect you when you see a spider by spontaneously moving you away from the ‘danger’ of the spider.

Many of us have fear phobias – it could be the fear of heights, water, enclosed spaces – there are so many.  But our subconscious minds are there to protect us against these instinctively without us consciously thinking about them, when we are faced with such ‘dangers’

For us in business, a fear phobia can manifest itself as a ‘fear of failure’. Those that experience this fear phobia have a subconscious mind that is protecting them from failure in their business and this prevents them doing anything that means them taking action that they are not confident about and are not comfortable about.  In other words, their subconscious minds are preventing these people to ‘step outside their comfort zones’

Very often these people decide that they cannot take certain actions to move their businesses to higher levels in case the actions don’t work and their businesses are damaged or even fail and the result is to take their business backwards rather than forwards.  They decide to not take the action and keep their business in the space it already occupies.

The danger here is that any business that tries to stand still often ends up going backwards, because there is no innovation or creativity happening within the business.

Sometimes a previous failure or set-back can prevent someone from trying again as they fear the same outcome.

Different people have different reasons for the FEAR OF FAILURE becoming a handicap to business development.  Whatever the reason, the fear of failure is one of the biggest reasons for failure in business –  businesses that do not move forward ultimately end up going backwards and declining and it can often be the FEAR OF FAILURE of the business owner that can create this situation.

It Is Possible To Beat The Fear Of Failure

But it is possible to beat the fear of failure and here are EIGHT ways to do this:-

  1. Try to analyze your own fear inside your mind – try to see where it originated – Ask yourself if you are, for instance, worried about losing money or ‘face’ in your business? If you lost some money, would it be the end of the world and if it is ‘face’, does it matter what people think about you – the chances are they won’t think as badly about your situation, as you think they will.  Make a list of the things that create your FEAR and try to focus on the main reasons for your fear; try to understand them and try to accept that they are not important and that you should not be worried about them.
  2. Break down what you wish to achieve into ‘chunks’ – if, for instance, you wish to grow your business, there may be several ways that you wish to do this. You might want to launch a new product or several products or sell into new markets, say. Rather than trying to do everything at once, select ONE thing to do, set that as your ONE objective and concentrate on that. Very often business owners try to do too many things at once and get overwhelmed.
  3. Analyze your one objective  –  you should analyze how you will achieve your ONE objective. You should break your objective down into small goals that when put together will achieve your ONE objective. By doing this, you are focusing on the small goals rather than the overall objective, which should be less daunting.
  4. Set a strategy   –  having set your small goals, you should then create a separate strategy for each goal and use that to achieve each goal. As you achieve your separate goals, your confidence should grow along with the belief that your ONE objective is possible.
  5. You should quantify the benefits of attaining your ONE objective to your business  –   this could be a rise in profits, such as a 10% increase in your net profit.  Think how it will feel to have more profit in the business and what benefits there would be.  You should also look at the downside, if you don’t achieve your objective. One way to think about growth is to think that you have nothing to lose – if the ONE objective is not achieved, your business will be no worse off, but if you do achieve it, you could substantially improve your business finances.
  6. Think about learning – even if you fail in your ONE objective, you should learn much from the process and possibly about yourself. It is impossible to go through life without some failure and setbacks – the most successful of entrepreneurs have had many failures (Richard Branson is a good example) but every one of the most successful entrepreneurs has learned from the process and has used that new knowledge to try again. You should think that failure is part of succeeding and that you must first fail in order to ultimately succeed.
  7. Try to think positive about your ONE objective  –  keep saying to yourself “I CAN DO THIS” and say it over and over again. You should say or think this especially at times when you feel the fear or you feel negative about your business.
  8. Try to imagine how you will feel when you have achieved your ONE objective – almost certainly it will give you a huge confidence boost and enhance your well being and happiness.  Try to imagine or visualize how you will feel, having beaten your ‘fear’ and having achieved your goals and objective.  You should feel really good.   Think that you want that feeling and that you will only achieve it, if you beat the FEAR OF FAILURE.

I Had The Fear Of Failure When I Started

When I started my first business, I had the fear of failure and I overcame this by doing what I have suggested above, here, and if you have the same fear, the above could work for you, too. It will take a little time but be patient with yourself and let it happen gradually, but never give up.

If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk.

Or leave a comment a below:

If you have enjoyed reading this article and feel it is of use to you, I would love to hear your views, so please leave a short message below. Also, why not sign up to my MONTHLY NEWSLETTER for regular updates and some awesome business tips & advice? I promise you will not be spammed.

I look forward to hearing from you.

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Is Your Mindset Holding You Back?

Originally posted February 2016. Updated January 2017.

Is Your Mindset Holding You Back?

Your mindset could be the difference between SUCCESS and FAILURE.

Psychologists suggest that business people have one of two MINDSET TYPES:-

  • GROWTH MINDSET
  • FIXED MINDSET

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In order to determine which type YOU are, YOU should answer the following questions:-

  1. Is your mind free and open to NEW THOUGHTS and eager to keep learning new things?
  2. Are YOU always keen to keep moving yourself and your business forward, whatever it takes?
  3. Do YOU view challenges as exciting and eager to accomplish them?
  4. Can YOU step outside your COMFORT ZONE and do whatever it takes to drive your business forward?
  5. When YOU have a set-back, do YOU learn from the set back and bounce back quickly and keep moving forward?

If Your Answer “Yes” To All 5 Questions, You Have A Growth Mindset

If YOU answer “YES!” to these FIVE QUESTIONS, then YOU have a GROWTH MINDSET.

By having a GROWTH MINDSET, YOU and your MIND are prepared to take your business in whatever direction it needs to go to ensure SUCCESS and you UNDERSTAND the reasons for doing so.

4% of the most SUCCESSFUL BUSINESS PEOPLE –  the likes of Richard Branson, Steve Jobs and Peter Jones  –  all have a GROWTH MINDSET and this state of MIND is fundamental to BUSINESS SUCCESS.

A Fixed Mindset Is Opposite To A Growth Mindset

A FIXED MINDSET is the opposite to a GROWTH MINDSET and if that is the state of your mind, then YOU will struggle to attain REAL BUSINESS SUCCESS. A FIXED MINDSET has the following characteristics:-

  1. Your mind will NOT be free and open to NEW THOUGHTS and YOU will NOT be eager to keep learning new things.
  2. YOU will NOT always be keen to keep moving yourself and your business forward, and YOU would be happy with the status quo.
  3. Challenges will frighten YOU.
  4. YOU will NOT step outside your COMFORT ZONE and YOU will NOT do whatever it takes to drive your business forward.
  5. When you have a set-back, YOU will dwell on it and become NEGATIVE about it.

You Can Make Changes

If this is YOU or if YOU experience some of this, then YOU can make changes.

The place to start is to become AWARE of the state and when YOU feel it, YOU should react in POSITIVE WAY and to do the following:-

  1. FREE and OPEN UP your mind to NEW THOUGHTS and BE EAGER to keep learning new things.
  2. YOU must be keen to keep moving yourself and your business forward, whatever it takes.
  3. YOU must view challenges as exciting and BE eager to accomplish them.
  4. YOU must step outside your COMFORT ZONE and do whatever it takes to drive your business forward.
  5. When YOU have a set-back, YOU must learn from the set back and bounce back quickly and keep yourself and your business moving forward.
  6. Keep saying to yourself “I AM A SUCCESS” and “I CAN DO THIS”

It will take a few weeks, but by continually thinking the above to yourself, gradually, your MINDSET will change, along with prospects for your SUCCESS.

If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk.

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