Do Your Products Provide The Right Customer Benefits

Think Benefits When Planning Your Products

Think Benefits When Planning Your Products Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide. When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses […]

Continue reading
Do You Know Your Business Numbers

Do You Know Your Numbers?

Do You Know Your Numbers? How well do YOU know your BUSINESS NUMBERS? If you have ever watched Dragon’s Den, you may have noticed that many of the prospects fall down on their numbers when pitching to Peter Jones and company.  Those pitching for the Dragon’s money often cannot answer questions about their numbers such […]

Continue reading