Tag: business advice

Visualise Your Business Success

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Visualise Your Success.

See How Visualising Your Goals Could Boost Your Business Success Prospects.

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Recently a client of mine won a prestigious business award from ex Dragen’s Den, Theo Paphitis.
Charlotte Kleban of Hand Drawn World (www.handdrawnworld.com) is a very gifted and award-winning graduate textile designer who specialises in hand print design but two years ago, when I first started to coach her, she harboured some doubts in her ability to build and grow her business.

In order to strengthen her self-belief in her ability to eventually make a success of her business, I introduced her to VISUALISATION.

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Watch This Short Video

On receiving the award from Theo Paphitis, she sent me a message:

“I visualised myself winning so many times and it’s finally happened”
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The ‘Small Business Sunday’ Award (#SBS) is the most recent of a long string of business awards that she has won and arguably this is the most prestigious of them all.
Every award has built her confidence and self-belief and has created much needed and positive exposure on social media and other outlets.
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Exhibiting Her Products Was Important.

Charlotte Kleban creates and sells a large portfolio of products from Teapots and tea-sets to socks and greeting cards and exhibiting her products to potential customers and talking to these people was a major part of marketing her business.
I remember her texting me just before exhibiting as a trader at The Manchester Youth Market, saying she was a bit nervous.
I texted her back and said:
“visualise yourself talking to your potential customers and visualise them loving your products and buying them”
 
… she succeeded in winning a Highly Commended Trader Award at the event.

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Now her business is going from strength to strength with a strong demand for her products and she is in a ‘good place’.  As I write this article, she messaged me to say that she had just enjoyed her best week of sales, ever.
I am sure Visualisation has worked its part in her success.
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When I First Started, I Doubted Myself

When I first started in business, I doubted my ability to grow a business successfully and I used visualisation to boost my self-belief and self-confidence.
I wanted to own and run my own public house, but I am a naturally shy person and knew I had to be able to talk to people.
And, that was difficult for me.
I repeatedly visualised myself talking to my customers, serving them with beer and them loving my public house.
It was tough at times, but I achieved it and the White Hart was a great success, with the business growing to include a total of five public houses and a brewery, building to an annual turnover of £5 million.
Much of this was down to my use of visualisation to boost my self-belief.
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Many In Business Suffer From Self-Doubts

Many business owners can suffer from self-doubt and the lack of belief in their ability to grow their businesses into a success.
If you have the same self-doubt, you are not an exception.
Importantly, though, you can do the same as Charlotte and myself did  -  and it could be easier than you think.
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Visualise Your Goals

Create yourself a goal or a visual image and keep thinking about it and keep visualising it in your mind.
It could be:
  • Selling to customers
  • Talking to happy customers
  • Receiving a business award
  • Seeing orders flooding into your ecommerce site
  • Receiving good customer testimonials
  • Seeing a bank statement with a large cash balance
  • Buying a nice car, you have bought from the profits of your business.
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The process works by visualising any positive situation, positive thought or positive image that you can picture in your mind; it must relate to a good, positive goal being achieved or a good successful stage within your business being attained.
It could be something you have achieved in the past or something that you wish to achieve in the future.
By thinking about something you have achieved in the past, it can give you the confidence to know that you can achieve good things, especially at times when your self-belief is minimal.  By thinking about something in the future, it gives you a goal or target to reach for in the future, in the same way that Charlotte visualised winning the award from Theo Paphitis.
Importantly, visualisation can be used to create development in yourself and in your business, thus driving yourself and your business forward.
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You Must Keep Visualising Repeatedly

It is important that you continually visualise your positive image or positive thought (past, present and future) literally many times a day.  By doing this, your sub conscious mind will gradually accept it and it will make it easier to use the image or thought for your benefit.
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Our Subconscious Minds Are There To Protect Us

Our subconscious minds are very powerful and are there to protect us.
Going back thousands of years to when we were in the jungle, our subconscious minds worked to protect us from dangers such as wild beasts and our tribal enemies, etc..  When confronted with a ‘dangerous’ situation, our subconscious minds would automatically kick in to move us away from the danger, without us consciously thinking about taking action.
These days, it can work differently to protect us;  it can, for instance, work automatically and spontaneously to keep us inside our comfort zones and away from difficult situations, without us thinking consciously.
If confronted by a situation that makes us feel uncomfortable, our subconscious mind will stop us getting into that situation.
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We Can Override Our Subconscious Minds

It is possible, however to override our subconscious minds;  by repeatedly thinking about and visualising a situation, thought or image that takes us outside our comfort zones, we can program our subconscious minds to accept that we want to experience an uncomfortable situation.
Eventually it will allow us to do this.
For me, it worked by allowing me to enter a bar full of customers and to talk to them.  For Charlotte, it allowed her to talk to people at her exhibitions and it allowed her to have the courage to put herself and her business forward for business awards.
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Visualisation Helps Focus

Repeated visualisation also allows us to maintain focus on our goals and our business journey.
When the goals involve personal self-development and growing our businesses, the continual visualisation ensures we are continually focused on moving forward; then continual progress forward is achieved.
Focus is really important, if business success is to be attained.
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Visualisation Can Cancel Out Negativity

Very often, doubts can manifest themselves when negative comments are recieved or a negative situation arises.
Mentally, it can only take one negative comment to cancel out the positive feelings created by a large number of good comments or one negative situation can cancel out the effect of many positive situations achieved previously.
By using visualisation, you can cancel out a negative comment or a negative situation.
When a negative comment is received or a negative situation arises, for instance, you must first deal with it, then you must visualise the many good comments and good situations that have occurred in your business, previously.
This then should divert the focus from the negativity to the positivity.
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Here Is An Example

At The White Hart, complaints were very rare.
I remember one situation on a Saturday evening when we received one complaint about a meal after serving 300 meals  -  the staff were feeling a little dejected because they were focusing on the ONE complaint.
We had been showered with compliments that night from the other happy customers and I said to my staff:
“Please focus on the 299 happy customers NOT the one unhappy customer”
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That comment changed their mood, completely, as they visualised the happy customers, that they had served, and forgot about the one unhappy one.
It is very easy to focus on the negative – we can all do it.
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Try Visualisation Today, Yourself

If you do lack self-belief or self-confidence, you can use visualisation, yourself, to bolster your self-belief by setting and achieving goals.
Use this method:
  • Make a short list of your main goals
  • Choose the one or two most important goals
  • Break each of the chosen goals down into the steps, need to achieve each goal
  • Write down each goal and the steps required
  • Visualise each goal and its steps in your mind
  • List the challenges on the way and visualise you combatting these
  • Visualise the benefits that you will derive from achieving each goal
  • Write notes to remind yourself of these goals (and steps) and leave them in strategic places in your home and office – even the loo!
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Breaking your goals down into steps will allow you to see how your goal can be achieved and this process should give you some confidence to think that the goal can be achieved, eventually.  There will be difficulties and challenges along the way and you should visualise yourself combatting these.
Each goal should be big enough to create ‘benefits’ for yourself or your business and you should visualise the benefit that will come from achieving each goal.
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Use ‘Post-Its’

‘Post its’ are a good way to remind yourself of your goals and the steps  -  try leaving them anywhere that will prompt you, several times a day.
Gradually your subconscious mind will accept your thoughts and goals and it will allow you to act out the steps to achieve your goals.
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Visualise The Benefits

Visualising the benefits can be very powerful.
If, for instance, your business is making a trading loss, this situation could creat worry and stress for you  –  can be a ‘horrible’ feeling.
You could set a goal to gain a certain number of new customers to stop the losses and to create a profit.  Here the real benefit would be greater sales from the extra customers and hopefully the creation of a profit.
You could imagine the ‘nice’ feeling of making a profit replacing the ‘horrible’ feeling of worrying about having a trading loss.
I hope you can see how visualisation can work.
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Go Back To Your List Of Goals

When you have achieved your first goal or goals, then go back to your original list of goals and choose more and repeat the process.

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Give Visualisation A Go

I hope you can give Visualisation a go to move yourself and your business forward  -  whatever your situation, I am certain it could make a difference.
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This is a very short explanation, but if you wish to talk more about visualisation, please contact me below or email me: robert@prestigebusinesscoaching.co.uk.

Contact-Robert Visualise Your Business Success

 

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5 Business Growth Hacks (Part1) To Boost Your Business Sales & Profits

5-Business-Growth-Hacks-e1536139800267 5 Business Growth Hacks (Part1) To Boost Your Business Sales & Profits

5 Business Growth Hacks To Boost Your Business Sales & Profits.

Small & easy-to-implement business ideas that are guaranteed to make a big difference to your business.

by Robert Viney

Part 1.

This is the first part of a series of blogs with short bite size pieces of business advice, which if implemented could make a real difference to your business sales and profits.
I have realised, from more than 30 years of starting and running businesses, it is very often the small and simple things that can make the biggest difference to the growth of a business.
Also from coaching many businesses over the past 15 years, I have learned that many small businesses owners use the excuse of ‘not having time’ to NOT implement new ideas.
But when shown how to make small changes that take little time to plan and implement, they realise that they do have time, after all, and it is very possible to introduce new ideas that can make a big difference.

 

Here I Suggest 5 Business Growth Hack Ideas To Boost Your Business

Here I suggest FIVE ways to make changes to your business – one for every day of a 5 day working week.
Start with number 1 on Monday and work through to number 5 on Friday.
Each should only take one hour of your time, each day and, in some cases, a lot less time.

 

1.    Monday  -  Collect Customer Reviews
2.    Tuesday  -  Place Your Customer Reviews On Your Social Media and Your Website
3.    Wednesday  -  Make Continual Progress In Your Business
4.    Thursday  -  Ask Your Employees To Suggest Three Ways To Save Money In Your Business
5.    Friday  -  Divide Your Customers Into Customer Groups

 

Monday

1.    Collect Customer Reviews

87% of people will go online and check your customer reviews before they purchase from you.
But if you have no customer reviews or you only have a few or what you have are out of date, your potential customer will not be impressed and you could lose them.
But it is very simple to get a review from a customer who has made a purchase - simply ask them.
In my experience, most people are happy to provide you with a review, but many business owners are too frightened to ask for fear of what they will hear.
But good or bad, you need to know.
If the review is good, you will know that what you are doing is satisfying your customer and if the review is bad or poor, this is valuable information for you to improve things.
So, you must do it today.
Contact your most recent customers and ask them for a review  -  'phone or email them now!

 

Tuesday

2.    Place Your Customer Reviews On Your Social Media & Your Website

New potential customers will buy when they have trust in your business and your products.
One way to create trust is from good reviews from existing customers – so it makes sense to place them where your target customers will be looking and where they will see them.
That means your social media and your website.

 

See How This Can Be Done

Recently, I did this for one of my clients.
His name is Chris Fleet, a top accredited UK hypnotherapist, helping people with anxiety and depression to improve their lives.  He also trains new hypnotherapists at his Devon School Of Hypnotherapy to Diploma Level.
Recently I placed this review from a successful hypnotherapy student, who graduated from his school, onto his Facebook and LinkedIn pages.
It was only part of the review, as the student Jo Webber provided a lengthy review - but it was enough to create much awareness.

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Here is another student review from another one of Chris Fleet's successful students, Ali De Matos  -   I placed this onto the home page of his website, along with a picture of Chris and Ali De Matos, proudly showing off her Diploma In Hypnotherapy.
Crucially, the review and picture were placed near the top of the webpage, so that more visitors would see it.
Again this technique has worked well and has helped to sell his Hypnotherapy Course places.

 

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You can see more by visiting https://www.chrisfleethypnotherapytraining.co.uk
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This technique of placing customer reviews onto social media and onto website pages can be very powerful and is something you should do, too.

Wednesday

3.    Make Continual Progress In Your Business

It is wise to have a good Business Plan for your business to set your strategy, but too often, small businesses create a Business Plan, then either forget about it or ignore it.
Often there is a good reason for this  -  the business strategy that they have set themselves or that someone else has set for them is too ambitious and they are overwhelmed by it.
In business, you need to continually move forward, but a slow steady pace is far better than trying to grow your business at a gallop – growing a business is a marathon NOT a sprint.
The best strategy that I advise for my clients is simply to just beat the previous month’s sales total. If you do this most of the time, you are ultimately moving your business forward and in the right direction.

 

This Is Very Simple To Do
This is simple to do  –  just record and total your business sales for each month and try to beat the previous month’s total.
For most businesses, you can either keep a cumulative sales total as the month progresses or set aside an hour or so at the end of each month, to total your sales.
If you don’t beat the previous month, then sit down and see how you can improve things for the coming month.
By adopting this strategy, it can remove a lot of unnecessary stress and can stop you becoming overwhelmed by the enormity of the task of achieving a large growth.
If your monthly turnover is £10,000.00, say, and you beat each month by 1% for ten months of the year, your annual sales will grow by approximately 10%  -  provided, of course, the other two months don't see a big drop in your sales!

 

Thursday

4.    Ask Your Employees To Suggest Three Ways To Save Money

Employees love to feel that they are more than just ‘workers’ in a business.
I know from experience that many like to feel more involved in the business than just working in it and one of the best ways to achieve this is by sometimes involving them in the decision making.
I know many employees have some good ideas about how a business should be run but, too often, they feel their views are not welcome or are not needed.
They then keep these ideas to themselves.
For my businesses, some of my best business idea have come from employee suggestions and these ideas have proved to be very successful when implemented.
As a business owner, you cannot have all the answers on how your business should be run best and you should really welcome ideas from the people who are often the closest to the working clogs of your business  -  namely, your employees.

 

Ask Them To Suggest Three Ways
Today ask your employees to suggest THREE WAYS to save money and to reduce costs in your business  -  maybe, even offer a prize for the best suggestion.
I think you could be surprised by what is suggested.

 

Friday

5.    Divide Your Customers Into Customer Groups

Then, finally for Friday, a good suggestion to grow your sales by understanding your customers better.
You customers will only buy from you if they feel your products really help them and if your products provide the right benefits.  If they think your products are not right, they will not buy and you could lose potential sales.
One good way to optimise your sales is to ensure your products are exactly what your customers want but there is a good chance not all of your products will appeal to every customer.
If, for instance, you run a café and you have a nice selection of meals, it is very easy to think that everyone will have the same dietary tastes.
But, in reality, this is not the case.
For instance, older people may like to eat different meals to younger people, meat eaters will want different choices to vegetarians and vegans and some people may like a large meal while others will like a light meal.
This is just a general description of how tastes could vary.

 

Customers Can Be Divided Into Groups
A good way to approach this is to think that customers can be divided into distinct customer groups, where each group could contain customers of a similar disposition with similar tastes, such as:

 

·      Older people
·      Younger people
·      Meat eaters
·      Vegetarians
·      Vegans
.      Children

 

In order to optimise your café sales, you would be well advised to offer different meals for the different individual customer groups.

 

For other businesses, you might have other customer groups based on:

 

·      Gender
·      Earning ability
·      Marital status
·      Retired
·      Homeowners
·      Students
This list is not exhaustive but should give you an idea of how to potentially divide your customers into groups.

 

Simple Exercise To Evaluate Your Customer Groups
It is a very simple exercise to take an A4 piece of paper and to list the likely customer groups that your products appeal to, and then to list which of your products will appeal to each group.
You should then assess each customer group, separately, and see whether the needs and wants of the customers in each group are fully catered for by your products.
When they are not, maybe create new products or improve existing products.

 

Maybe ask yourself these questions:
1.    Do I have a good choice of product(s) for each of my customer groups?
2.    Are my products right for each customer group?
3.    Do my products bring the right benefits to each of my customer groups?
4.    Does each of my customer groups get a good customer experience from my products?
From this very simple exercise, you could be surprised to discover that you are losing potential sales simply because you are neglecting one or more customer groups.
To help you with the process, you could even ask your customers what their views are  –  as suggested in 1) above here in this article.
The more you know and understand about the needs and wants of your customers, the greater the number of customers, you will attract and the more of your products, they will buy.

 

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All 5 Growth Hacks Are Very Easy To Implement

The basis to the success of my business coaching is to make business owners think differently about their businesses.
Very often owners are too close to their businesses and their thinking becomes very narrow and very restrictive.
But when shown ‘how to think’ and ‘what to think’ differently, I have seen many business owners experience ‘lightbulb moments’ where they suddenly see things differently within their businesses.
The results can be staggering  -  creating big positive changes to their businesses through small actions that have taken ONLY the minimum amount of time and effort to implement.
YOU CAN DO THE SAME!

 

I Want To Challenge You To Use These Ideas

Starting next MONDAY, please implement each one of these ideas on the days indicated and see if you can use these ideas to grow your business.
If you are already using some or all of these ideas, then well done.

 

Let Me Know How You Get On

I would love to know how you get on  -  so please contact me.
Email me at robert@prestigebusinesscoaching.co.uk or contact me below.

Best Of Luck!

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Please look out for Part 2, too, in the coming weeks, with more easy-to-implement ideas to grow your business.

Are You Shackled By Your Business?

Are-You-Shackled-By-Your-Business Are You Shackled By Your Business?

Are You Shackled By Your Business? 

Are You Trapped By Your Business? 

Are You Working Too Many Hours? 

Do You Have A Poor Work To Life Ratio?

 

If you can answer "Yes" to any of these question, you should really read this article.
Several weekends ago, my son arranged for us to join a group on a brewery tour of a successful family brewery in Wiltshire.
I am an ex brewer and in one of my former lives, I ran a very successful microbrewery before selling in 2001. He knew I would enjoy it and I did; it was a great day touring the brewery and seeing how this particular company brewed their beer.
The reason for this article is not to tell you about the family brewery – although I might well do that at a later stage – but to tell you about the small hotel, I stayed in for the weekend whist visiting the brewery.
The brewery was located in a lovely small market town and I booked two nights in one of the several hotels in the town.  It was the sort of place that I like to stay – several hundred years old, with many of the original historic features. It not only offered accommodation but also had a full bar where you could enjoy a meal and a drink.
The room was very clean and comfortable, and a good hearty breakfast was served each morning of my stay. 
But I felt not all was well with this business.
On talking to the lady of the house, she told me the entire place was run by just her and her husband with both working 100 hours per week each and she said they had both done this for the past 20 years.
She said they employed one person, one day per week to clean the hotel rooms; this was their only employment.  She qualified this by saying that if she employed more staff, they would have to increase their prices.
Observing her, I also noticed that she obviously had health issues with a poor hip and leg, probably aggravated by the long hours and the physical toll on her body.
The couple knew I was an ex Publican and an ex Brewer but did not know I was also a Business Coach. They did not seek any advice from me nor did I offer any. I sensed that they were conditioned to this way of working and my advice would probably have fallen on deaf ears.
I know from my pub days that running such a business does involve long hours but after 20 years in this business, they should be working much fewer hours, say, 40 but no more.
During my weekend, I observed that many of the other pubs and cafes in the town were much busier than my host couple, obviously serving more drinks and food.  Also when I booked my stay, all the quality hotels were full, except for the hotel of my hosts.
While generally being happy with my stay, I would not recommend it to others and I would not choose to return again.  The interior while being historic was tired-looking in places, in urgent need of decoration and of general freshening up.
But one major thing that disappointed me was that my room was not cleaned or refreshed in readiness for my second night’s stay – I had never experienced this before and this seriously spoilt the experience, as far as I was concerned. But importantly, I am sure others staying for more than one night would have felt the same; their policy of not employing more staff was certainly a poor policy in this respect and was contributing to the low occupancy rate for their hotel rooms.

 

This Couple Are Trapped In Their Business

This couple are trapped within their business, unable to reduce their hours, risking their health and giving them a poor life to work balance.
They are living to work.
The lady of the house said that employing more staff would mean them increasing their prices. 
She was very wrong saying this.
They were probably both working to their full capacity, but I could see from the other similar business in the town, they could probably easily double their bar and hotel trade.
This extra trade and gross profit would allow them to afford to employ more staff without increasing their prices. And, the extra staff would allow them to reduce their hours and to give them a better life/work balance.

 

Long Hours Are Sometimes Necessary In Many Businesses

Long hours are very necessary in many businesses, particularly in the start-up phase, say for the first couple of years, but no business owner should be working long hours after 20 years.
Working long hours for many years is very damaging to health and should be avoided.
Over the past 30 plus years, I have seen many businesses like this one.  This couple, sadly, are not unique.
Many businesses in this situation simply do not have the time to think about how they can change things. And, even if they could see how to make the right changes, they are probably too tired to make the changes.
Also, confidence can be an issue – many business owners do not like to make changes in case they don’t work. They are fearful that making changes could worsen their situation not better it.
Many such businesses have low profits and low profitability and the owners are not prepared to risk lowering their profits still further by making the changes.

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Changes Are Possible

If you are a business owner who is similarly trapped by his or her business, it is possible to remedy the situation and here is some good advice:
1.      Firstly, you must allocate some quality time out of your busy schedule for some regular, quality thinking. The brain works much better when it is not tired and not stressed so choose the right time of day when your thinking will be most effective. You should also make this thinking a daily habit.
2.      Being able to afford more help with your business relies on the ability to increase your sales, your profits and your customer numbers. As part of your thinking, you must research your trading market to assess how much all three can be increased.
3.      You should look at your products and your offerings to assess whether these are what your target customers really want and whether you can make improvements. A good way to do this is to ask your customers what their views are and to look at the offerings of your competitors.
4.      You should look at the customer experience, derived from your products and offerings and assess how good this is.  In a highly competitive market, your objective should be for an excellent customer experience.
5.      Overall customer satisfaction is the ultimate barometer for the performance of your business. You should ask your customers how satisfied they are with your offerings – this should include your actual products, customer service, pricing, ease to purchase, etc.   Really every customer contact point should be assessed with the view of optimising your satisfaction rating.
6.      Your marketing should be assessed to ensure your target customers see your marketing and understand what you are offering. For marketing to be effective, it has to be a continual process using all the techniques available.
7.      Based on your findings, you should assess what action is needed and put this into a very simple, step by step plan.
8.      With all changes, you must think that there could initially be increased costs before the extra sales and profits come to fruition. As part of your plan, you should do a rough profit and loss projection for your business incorporating the new changes. Here you should include projections for your new sales, new margin, new costs and likely net profit, etc..
9.      Don’t be frightened to ask for advice. Business can be very lonely when you are trying to do something new and on your own. The best source for advice could be from other experienced business owners, business coaches and business mentors. Be careful about advice from friends and family, though.
This is a very rough appraisal of the minimum changes required for a business owner to release the shackles of long hours. 
It is very possible to do it, but you need to have the will to do it and to be able to make the time available to think and to effect the changes.
I really fear for the couple running the hotel in Wiltshire; but I also fear that they see no need to change and have no inclination to do so at the moment. 
I really hope that their health does not deteriorate massively in the coming years.
If you wish to discuss this matter more fully with me, please contact me below or email me at Robert@prestigebusinesscoaching.co.uk.
I would love to hear from you.

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7 Strong Reasons Why You Should Build A Strong Brand

TRUST10 7 Strong Reasons Why You Should Build A Strong Brand

7 Strong Reasons Why You Should Build A Strong Brand.

Is your business recognized as a BRAND?

Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

 

If the answer to any of these questions is no, then you are missing a trick to sell more of your products.

Businesses like Tesco, Marks & Spencer, Ford, Dyson and products like Mars Bar, Fairy Washing Up Liquid are STRONG brands, which means most people have heard of them.

These BRANDS, by and large, are famous for providing high quality and, as a result, they instil trust in their customers and in new customers to come and buy.

Which means being a BRAND is very powerful  -  being a BRAND with enhance the BUSINESS SUCCESS of any organization.

 

BRANDS CAN BE CREATED

Whether you are a start-up or an established business, it is possible to BUILD A STRONG BRAND and thus create a STRONG BRAND IMAGE for any business and for any product, including making both your business a STRONG BRAND NAME and your products a STRONG BRAND NAME, and a BIG OBJECTIVE, as part of your BUSINESS PLAN, must be for you to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you BUILD A STRONG BRAND?

There are SEVEN advantages to creating a STRONG BRAND IMAGE and SEVEN REASONS why you should create a STRONG BRAND IMAGE.

  • Strong Brands create recognition
  • Strong Brands create trust
  • Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
  • Strong Brands can sell themselves
  • Strong Brands usually achieve greater sales
  • Strong Brands reduces marketing needs & costs
  • Strong Brands will allow you to charge more for your products

 

RECOGNITION IS IMPORTANT

Recognition is important - if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

When you build a strong brand you create recognition.

 

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

When you build a strong brand you create trust.

 

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

When you build a strong brand you create the impression that many people trust it and buy it.

 

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so reducing your marketing costs and enhancing your profits.

STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

 

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

When you build a strong brand you create the potential for higher sales.

 

YOU CAN CHARGE HIGHER PRICES

By being a recognised BRAND, that is trusted, YOU can command a higher price for your PRODUCTS, which in turn will drive up your PROFITS.

When you build a strong brand you create the ability to charge more for your products.

TRUST10-600x319 7 Strong Reasons Why You Should Build A Strong Brand

 

PROMISE YOURSELF THAT YOU WILL CREATE A BRAND

So, SEVEN very powerful reasons for you to create a STRONG BRAND out of your BUSINESS NAME and your BUSINESS PRODUCTS.

YOU must say to yourself now:

“My OBJECTIVE must be to BUILD A STRONG BRAND and to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise and trust”.

Do it today - include it in your BUSINESS PLAN and include it in MARKETING.

 

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you would like further advice on this, please contact me: robert@prestigebusinesscoaching.co.uk

or contact me here:

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Your Customer Is King

Your-Customer-Is-King-1 Your Customer Is King

Your Customer Is King!

Your Customer Is The Most Important Part Of Your Business.

Without your CUSTOMER, YOU will have NO SALES with NO money coming into your business and, ultimately, you would have NO PROFIT for your business.
But to make a GOOD PROFIT, YOU need a LARGE number of customers buying a LARGE number of products, giving you LOADS of money as SALES.
This is why your CUSTOMER IS KING!
And, you must keep THINKING this.
 

Many Businesses Don't Have Enough Customers To Provide Enough Money For The Business To Function

Many businesses that struggle or fail, DON’T have enough CUSTOMERS buying enough products to give the business enough MONEY to function right.    Then, there is NOT enough MONEY to cover the COSTS and EXPENSES of the business and the business RUNS OUT OF MONEY and STOPS!!
It is as simple as that.
 

Focus On The Customer Is The Answer

The answer is to accrue enough CUSTOMERS to provide the business with enough MONEY to pay the COSTS and EXPENSES and to give the business a good PROFIT,
Entrepreneurs and businesses that FOCUS HEAVILY on their TARGET CUSTOMERS and RUN their businesses around their TARGET CUSTOMERS, always do MUCH BETTER and always have greater SUCCESS.
This is known as making the business CUSTOMER-CENTRIC or, in other words, running the business around the CUSTOMER.

Being Customer-Centric, Allows A Business To Think Differently

By being CUSTOMER-CENTRIC and having a heavy FOCUS on the CUSTOMER allows the business owner to think differently about the business and, in particular, think differently about the CUSTOMER.
These businesses:-
  • Know their target customers well
  • Understand their target customers comprehensively
  • Understand the need and wants of their target customers
  • Understand what products will deliver benefits to their target customers
  • Give their target customers what they want & need
  • Know how to contact their target customers through their marketing etc.
  • Keep talking to their customers
Businesses that treat their CUSTOMERS AS KING and are CUSTOMER-CENTRIC have a far deeper knowledge of their target customers - they know who they are, what they want and what they need and they UNDERSTAND what products to sell to them.
 

Greater Sales And Profits Result

The result is always more PRODUCTS SOLD, greater SALES, greater REVENUES and greater PROFITS.
Through this knowledge, they also understand how to reach them better through their marketing; their marketing is more targeted, less wasteful and more effective and this creates more CUSTOMERS for the business at a reduced marketing cost.
 

Create An Army Of Loyal Customers

Over time, this approach accumulates a large volume of CUSTOMERS for a CUSTOMER-CENTRIC business - AN ARMY of LOYAL CUSTOMERS who return time and time again to buy their PRODUCTS and put LOADS OF MONEY into the business.

 

Let Me Ask You Some Questions

  • How CUSTOMER-CENTRIC are you?    
  • Do you think that your CUSTOMER IS KING?
  • How heavily do YOU FOCUS on your TARGET CUSTOMER?
  • Do YOU really UNDERSTAND your TARGET CUSTOMERS and what their NEEDS and WANTS are?
  • Do your products really deliver the RIGHT BENEFITS to your target customers?
  • Do YOU have an ARMY of LOYAL CUSTOMERS buying time and time again from YOU?
 

Your Sales & Profits Could Be Low, If You Don't Have Focus On your Customer

If your SALES and PROFITS are LOW, it could be because YOU DON’T FOCUS enough on your TARGET CUSTOMERS and YOU DON’T RUN your business around your CUSTOMER enough, if at all.
It is time to change your thinking:
 
THINK DIFFERENTLY ABOUT YOUR TARGET CUSTOMERS - THINK YOUR CUSTOMER IS KING!
 
 Your-Customer-Is-King-1-600x319 Your Customer Is King

Set Yourself A New Objective

Set yourself a NEW OBJECTIVE and say to yourself now:
“My OBJECTIVE must be to FOCUS HEAVILY on my TARGET CUSTOMERS and to RUN my business around my TARGET CUSTOMER”.
Whether you are starting a business or you are an established small business, you must design your business plan and business strategy around your customer.
Make your business CUSTOMER-CENTRIC and think that your CUSTOMER IS KING!
If you would like further advice on this article, please contact me: robert@prestigebusinesscoaching.co.uk

Or contact me below to continue the conversation:

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More Reading From Robert Viney:-

How-Healthy-Are-Your-Profits.docx-3-300x160 Your Customer Is King         Double-Your-Profits-7-300x160 Your Customer Is King

Robert-Viney-525x350 Your Customer Is King

Is Your Business Profit Good?

How-Healthy-Are-Your-Profits.docx-3-600x319 Is Your Business Profit Good?

Is Your Business Profit Good?

How Healthy Are Your Profits?

  • How healthy is your business?

  • Are your sales rising?

  • Are your margins good?

  • Do you have control of your costs?

  • Are your Profits growing?

  • Is your business profit good?

  • Do you need to boost your business profit?

    If your sales and profits are growing then you should have a healthy business. But if your sales and profits are flat or are decreasing, then your business is not so healthy and you need to take action.

In such a situation, your business needs a complete re-think -  you need to re-think everything within your business, starting with FOUR major areas:-

  • Your Products
  • Your Customers
  • Your Margins
  • Your Costs
You should ask yourself questions about your products:-
  • Are your products matched exactly to the needs and wants of your customers?
  • Do your products bring real benefits to your customers?
  • Do your products make the lives of your customers better?
  • Are your products priced right to give value for money but also a good margin?
  • Have your product sales dipped in the past 12 months and, if so, by how much and why?

You need to sell a high number of your products to generate high sales that keep growing, but you will only achieve that if your products match exactly the needs and wants of your customers.

You should ask yourself questions about your customers:-
  • Do you understand fully who your target customers are & everything about them?
  • Do you have an army of customers that is growing?
  • Do your customers return to buy more from you?
  • Do your customers tell their friends about you?
  • Do your customers get a good customer experience from your business?
  • Has your customer numbers dropped in the past 12 months and, if so, by how much?

It is imperative that you understand who your target customer is and you understand everything about the needs and wants of that customer -  then you should be able to sell them the right product and achieve a large army of customers and keep growing that army.

You should ask yourself questions about your gross profit margins:-
  • Is your margin sufficient to pay your costs and to give you a good net profit?
  • Are your selling prices lower than the equivalent charged by your competitors?
  • When was your last selling price increase?
  • Are you paying too much for your products?
  • Has your margin slipped in the past 12 months and, if so, by how much?

It is important to understand how your margin affects your net profit -  it must be large enough to comfortably pay all your costs and to give you a high net profit.  Are your prices too low and if you were to increase them, would sales slip?  In my experience, if you have a strong product offering, price increases should not affect sales.

You should ask yourself questions about your costs:-
  • Do you have a clear understanding of all your costs?
  • Are you as efficient and lean as you could be?
  • Do you know which costs have increased over the past 12 months, and by how much and why?
  • Are there purchases being made that could be trimmed or eliminated?

It is very easy for costs to creep up and to not be noticed. You should look at each cost and analyse each one and see where quick savings can be made.

From experience, doing this exercise can often generate significant changes to the health of a business. Even just a 10% increase in sales, a 2% increase in margin and a 10% decrease in costs can have a dramatic effect on the net profit, often adding as much as 40%  -  now that is surely worth having?

Have a think about this now!

How-Healthy-Are-Your-Profits.docx-3-600x319 Is Your Business Profit Good?

This is a very quick snapshot of possible remedies for an unhealthy business, but if you would like some more advice, email me now: Robert@prestigebusinesscoaching.co.uk.

Or contact me here:

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Make Your Business Startup A Success, By Doing Your Homework

DO-YOUR-HOMEWORK-600x319 Make Your Business Startup A Success, By Doing Your Homework

Make Your Business Startup A Success By Doing Your Homework

When YOU start your new business startup, YOU want it to be a phenomenal success, but sadly 50% of new businesses fail in the first 3 years.

You don’t want this to be YOU – so START YOUR BUSINESS RIGHT.

There Is a Big Reason For Failure

ONE big reason is the lack of HOMEWORK that is done before a business startup proceeds.

What do I mean by HOMEWORK?

In short, I mean FOUR things:-

  • RESEARCH
  • UNDERSTAND
  • THINK
  • PLAN

You Must Research Everything

When YOU start a new business, YOU must RESEARCH heavily literally EVERYTHING to do with your new business. The most important parts are:-

  • Your TRADING MARKET & your COMPETITORS
  • Your CUSTOMERS
  • The PRODUCTS you will sell
  • The CUSTOMER SERVICE you should provide
  • The PRICES you will buy your PRODUCTS for and the PRICES you will sell them for
  • Your MARKETING
  • Your BUSINESS NUMBERS

With the RIGHT RESEARCH, YOU should sit down to UNDERSTAND what you have learned and have a good THINK about EVERYTHING. From all this, a good practical BUSINESS PLAN should be created – one that will deliver SUCCESS for your new business.

Understand Your Trading Market

It is important to know everything about the TRADING MARKET that YOU are about to enter – information such as what is the monetary value of the market, is it growing or shrinking and who are the competitors?

Your new business is more likely to be successful, if your trading market is growing and there are not too many competitors; a shrinking market and too many competitors could make it difficult.

Know Your Customers, Your Products & Your Customer Service

Then, YOU need to know who your likely customers are and understand them as fully as possible – such knowledge would allow YOU to understand their needs and wants and what products your business could supply them with.

Your Customer Service is just as important as your products and you need to know what customer service to provide in order to get your products to your customers.

Understand Your Competitors

A good way to learn about your target customers and the products that you should sell is from your likely competitors. If you are to compete effectively against your competitors, you will need to grab many of their customers and sell the same or similar products.

You should look at the target customers and understand who they are. You need to buy some of their products and analyse these closely and understand why these customers buy these products. Finally, you need to look at the customer service offered and look at customer reviews to see what their customers think.

If you are to compete successfully, you need to be much better than your competitors – your products and customer service both need to be excellent. You should look for your competitors’ strengths and try to be much better, but you should also look for their weakness and try to exploit these.

Know Your Prices

Prices are important and you need to learn about the selling prices for the products in the trading market; understand what prices your target customers will pay and whether quality is more important than price, for instance. If quality is more important, this gives you scope to charge higher prices.

Again, you can gather much information on pricing from your competitors but think that it does not always pay to be the cheapest in your market.  Many new business startups have accrued a lot of customers and sales by being too cheap, but have failed because there was no profit.

Look At Your Marketing

By knowing your customers and how to reach them through your marketing, YOU can work out how you will market your business. Many new start-ups fall into the trap of spending a lot on advertising that does not work and this often drains their resources.

Try to do as much free marketing as you can – online social media marketing is a must along with a good website and try to get free PR marketing by telling the media about you and getting them to spread the news.

Know Your Numbers

Your numbers are really important & you must research and understand these – remember 50% of new start-ups fail because they don’t make enough money for a profit; their numbers go wrong – your numbers are important.

You must research what your likely sales, gross profit and costs will be. Then, YOU should create a realistic projected profit and loss projection for the first year or so and see what your profit is likely to be and when your startup will make money; ideally you want to make a profit within the first six months.

The quicker you can make a profit the better, so try to aim to become profitable almost immediately.

Create A Simple Business Plan

When your RESEARCH is complete and YOU feel you fully understand EVERYTHING, YOU should put a simple BUSINESS PLAN together and ideally get a business coach or mentor to review it for YOU; a critical review should highlight your strengths and weaknesses.

The better your plan, the better your chances of success.

Then Put Your Plan Into Action

When YOU are happy with your plan and when YOU are ready to start, YOU should LAUNCH your business – don’t just start it, however, but LAUNCH it under a blaze of publicity!

So many new start-ups start with a whimper & they never really get going and fail very quickly.

DO-YOUR-HOMEWORK-600x319 Make Your Business Startup A Success, By Doing Your Homework

Summary

By RESEARCHING very heavily and very comprehensively EVERYTHING within your new business, YOU will be able to UNDERSTAND your business FULLY, before YOU actually START.

YOU should then use some quality THINKING on how your business will be moulded and how it will RUN and put this into a PLAN.

Once and, only once, YOU are READY TO START your business, YOU should ACT and get started BY LAUNCHING your new business.

Be A Success

Too often businesses START with only a fraction of the RESEARCH and UNDERSTANDING that is needed for success.  WRONG THINKING and PATCHY PLANNING then follows and the business has a POOR START.  These businesses then struggle for the early months or years before eventually FAILING.

If YOU are STARTING A NEW BUSINESS, YOU should take your time and only OPEN when YOU are READY.

HAVE SMART BUSINESS THINKING,  SMART BUSINESS ACTIONS

If you would like to continue the conversation, please leave a comment below or email me at Robert@prestigebusinesscoaching.co.uk:

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Double Your Profits For your Business & Your Business Success

Double Your Business Profits By Making Small Changes

Double Your Business Profits By Making Small Changes

It is very possible to DOUBLE YOUR PROFITS by making SMALL changes to your REVENUE SALES, MARGINS and COSTS.

Double-Your-Profits-7 Double Your Business Profits By Making Small Changes

If YOU have read some of my other articles on this site, YOU would have read my comments about the top 10% who achieved huge profits and huge success in their businesses and the remaining 90% who are running mediocre business with mediocre profits.     In my articles, I have also made several references to SMART BUSINESS THINKING and SMART BUSINESS ACTIONS and have said that if the 90% want to migrate to the top 10%, they have to change their THINKING and ACTIONS in their businesses.

In this article, I want YOU to THINK that through SMART BUSINESS THINKING and SMART BUSINESS ACTIONS, YOU could increase your NET PROFITS dramatically by only making small changes to your business.

I know from experience in my own businesses and working with other businesses that relatively small changes can be made that could literally DOUBLE your NET PROFITS, through doing the following:-

  • REVENUE SALES be increased by 20%
  • MARGINS be increased by 8%
  • COSTS be decreased by 10%

Let me give YOU an example for an average business with £125,000 REVENUE (ex VAT), GROSS PROFIT of 50% or £62,500 and COSTS of £40,000.

A PROFIT AND LOSS SUMMARY for this business could look like this:-

  • REVENUE SALES   £125,000
  • GROSS PROFIT         £62,500   (50%)
  • COSTS                        £40,000
  • NET PROFIT              £22,500   (18%)

But if YOU made the changes that I highlighted above, the PROFIT AND LOSS SUMMARY could look like this:-

  • REVENUE SALES   £150,000
  • GROSS PROFIT         £81,000   (54%)
  • COSTS                        £36,000
  • NET PROFIT             £45,000  (30%)

Here the NET PROFIT MONEY is doubled to £45,000 and the NET PROFIT PERCENTAGE has risen 66% from 18% to 30%. Hopefully, YOU can see that a BIG CHANGE to the NET PROFIT has been made through reasonably small changes to the BUSINESS NUMBERS.

Surely £45,000 is MUCH BETTER than £22,500!

But, I hear YOU say that YOU could NOT make these changes in your business, small as they maybe.

My reply would be that these changes could be easier than YOU THINK, so please read on!

HOW TO DO THIS

If YOU have read some of my other ARTICLES on this site, YOU would have read that I have said YOU should KNOW and UNDERSTAND YOUR TARGET CUSTOMERS COMPREHENSIVELY.     This means KNOWING and UNDERSTANDING them MUCH BETTER than YOU do now  –  MUCH BETTER!!!

Through this KNOWLEDGE, YOU will be to achieve the following:-

  • YOU will able to TARGET your TARGET CUSTOMERS much better with your MARKETING, grabbing more CUSTOMERS and making them BUY MORE from YOU.
  • YOU will be able to BUILD A BIGGER ARMY OF LOYAL CUSTOMERS who will return time and time again to BUY MORE.
  • YOU will be able to provide MUCH BETTER PRODUCTS that will provide BETTER HELP and BENEFITS for your TARGET CUSTOMERS.
  • YOU will be able to provide MUCH BETTER CUSTOMER SERVICE that will EXCITE and IMPRESS your TARGET CUSTOMERS.
  • By providing BETTER PRODUCTS and BETTER CUSTOMER SERVICE, YOU will be able to increase your PRICES modestly.
  • By EXCITING your CUSTOMERS, YOU will create WORD OF MOUTH, the most powerful MARKETING TOOL in business, thus reducing your MARKETING COSTS.

All of the above will GROW your REVENUE SALES and GROSS PROFIT and help to reduce some COSTS.    In addition to this, every business owner should do a COMPREHENSIVE AUDIT of their REVENUE, MARGINS & COSTS ideally every 3 months and certainly every 6 months to see where they can GROW their business and make SAVINGS  –  many businesses don’t do this EVER!!

The most successful in business will do this as a course of habit.

If YOU want the same SUCCESS, YOU could achieve it by acquiring this same habit.

Hopefully, this has convinced YOU that this possible.

Double-Your-Profits-7 Double Your Business Profits By Making Small Changes

YOU COULD DO EVEN BETTER THAN THIS

In my view, doing what I have described is the minimum anyone can do in their businesses –  I THINK much more is possible  –  I am talking about DOUBLING or TREBLING REVENUE SALES!!!

The WILL to MAKE THE CHANGES along with SMART BUSINESS THINKING and SMART BUSINESS ACTIONS is all that is needed.     This will create the FOCUS to look at your CUSTOMERS, your PRODUCTS, your TRADING MARKET and EVERYTHING ELSE in your business and an AVALANCHE of possibilities will unfold to effect the changes that I have described here in this ARTICLE.

TRY DOING THIS NOW!!!

WHY NOT SET YOURSELF THE OBJECTIVE of:-

  • INCREASING REVENUE SALES by 20%
  • INCREASING MARGINS by 8%
  • DECREASING COSTS by 10%

And, DO IT NOW!!!

If YOU wish to discuss this further with me, please email at Robert@prestigebusinesscoaching.co.uk

Or please leave a comment below.

SMART BUSINESS THINKING & SMART BUSINESS ACTIONS!

NEWSLETTER-300x300 Double Your Business Profits By Making Small Changes

8 Ways For Overcoming The Fear Of Failure In Business

photo-1428999418909-363f8e091c501-e1454500416403 8 Ways For Overcoming The Fear Of Failure In Business

8 Ways For Overcoming The Fear Of Failure In Business

The Fear Of Failure Is Very Common & It Can Be Very Disabling, Holding Entrepreneurs Back.      But It Can Be Beaten & In This Article, I Describe 8 Ways For Overcoming The Fear Of Failure.

If The Fear Of Failure Is Holding You Back, Please Read On.

The fear of failure in business is very common and it can prevent people who run businesses from moving forward. It is usually a state of mind that can be very immobilizing, preventing us from stepping outside our comfort zones into the unknown, leaving us saying:

“I Can’t Do This”

This can manifest itself in someone fearing failure by feeling physically stressed and anxious and thinking: “I CAN’T DO THIS”

By Changing Things, People Think They Risk Failure

Those experiencing FEAR OF FAILURE think that by changing things, they risk failure  -  they think that any changes made may have a negative effect and not work, making their present situation worse, so they decide to maintain the status quo.

For many business owners, they find they cannot step outside their comfort zones to achieve actions within the business to move it forward, thus restricting business success; they feel comfortable within their COMFORT ZONES and don't feel like venturing outside.

Overcoming The Fear Of Failure Is Very Possible By Changing How You Think & Act

Overcoming the fear of failure is very possible by changing how you think and how you act and many have done it and I am sure you can, too.

8-Ways 8 Ways For Overcoming The Fear Of Failure In Business

The Subconscious Mind Is Programmed To Protect Us

The subconscious part of our brains are programmed to protect us when there is danger; if you have a fear of spiders, for instance, your subconscious mind acts to protect you when you see a spider by spontaneously moving you away from the 'danger' of the spider.

Many of us have fear phobias - it could be the fear of heights, water, enclosed spaces - there are so many.  But our subconscious minds are there to protect us against these instinctively without us consciously thinking about them, when we are faced with such 'dangers'

For us in business, a fear phobia can manifest itself as a 'fear of failure'. Those that experience this fear phobia have a subconscious mind that is protecting them from failure in their business and this prevents them doing anything that means them taking action that they are not confident about and are not comfortable about.  In other words, their subconscious minds are preventing these people to 'step outside their comfort zones'

Very often these people decide that they cannot take certain actions to move their businesses to higher levels in case the actions don't work and their businesses are damaged or even fail and the result is to take their business backwards rather than forwards.  They decide to not take the action and keep their business in the space it already occupies.

The danger here is that any business that tries to stand still often ends up going backwards, because there is no innovation or creativity happening within the business.

Sometimes a previous failure or set-back can prevent someone from trying again as they fear the same outcome.

Different people have different reasons for the FEAR OF FAILURE becoming a handicap to business development.  Whatever the reason, the fear of failure is one of the biggest reasons for failure in business -  businesses that do not move forward ultimately end up going backwards and declining and it can often be the FEAR OF FAILURE of the business owner that can create this situation.

It Is Possible To Beat The Fear Of Failure

But it is possible to beat the fear of failure and here are EIGHT ways to do this:-

  1. Try to analyze your own fear inside your mind - try to see where it originated - Ask yourself if you are, for instance, worried about losing money or ‘face’ in your business? If you lost some money, would it be the end of the world and if it is ‘face’, does it matter what people think about you - the chances are they won’t think as badly about your situation, as you think they will.  Make a list of the things that create your FEAR and try to focus on the main reasons for your fear; try to understand them and try to accept that they are not important and that you should not be worried about them.
  2. Break down what you wish to achieve into ‘chunks’ - if, for instance, you wish to grow your business, there may be several ways that you wish to do this. You might want to launch a new product or several products or sell into new markets, say. Rather than trying to do everything at once, select ONE thing to do, set that as your ONE objective and concentrate on that. Very often business owners try to do too many things at once and get overwhelmed.
  3. Analyze your one objective  -  you should analyze how you will achieve your ONE objective. You should break your objective down into small goals that when put together will achieve your ONE objective. By doing this, you are focusing on the small goals rather than the overall objective, which should be less daunting.
  4. Set a strategy   -  having set your small goals, you should then create a separate strategy for each goal and use that to achieve each goal. As you achieve your separate goals, your confidence should grow along with the belief that your ONE objective is possible.
  5. You should quantify the benefits of attaining your ONE objective to your business  -   this could be a rise in profits, such as a 10% increase in your net profit.  Think how it will feel to have more profit in the business and what benefits there would be.  You should also look at the downside, if you don’t achieve your objective. One way to think about growth is to think that you have nothing to lose - if the ONE objective is not achieved, your business will be no worse off, but if you do achieve it, you could substantially improve your business finances.
  6. Think about learning - even if you fail in your ONE objective, you should learn much from the process and possibly about yourself. It is impossible to go through life without some failure and setbacks - the most successful of entrepreneurs have had many failures (Richard Branson is a good example) but every one of the most successful entrepreneurs has learned from the process and has used that new knowledge to try again. You should think that failure is part of succeeding and that you must first fail in order to ultimately succeed.
  7. Try to think positive about your ONE objective  -  keep saying to yourself “I CAN DO THIS” and say it over and over again. You should say or think this especially at times when you feel the fear or you feel negative about your business.
  8. Try to imagine how you will feel when you have achieved your ONE objective - almost certainly it will give you a huge confidence boost and enhance your well being and happiness.  Try to imagine or visualize how you will feel, having beaten your 'fear' and having achieved your goals and objective.  You should feel really good.   Think that you want that feeling and that you will only achieve it, if you beat the FEAR OF FAILURE.

I Had The Fear Of Failure When I Started

When I started my first business, I had the fear of failure and I overcame this by doing what I have suggested above, here, and if you have the same fear, the above could work for you, too. It will take a little time but be patient with yourself and let it happen gradually, but never give up.

If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk.

Or you can contact me below:

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Is Your Mindset Holding You Back?

 

mindset-e1454502575252 Is Your Mindset Holding You Back?

Is Your Mindset Holding You Back?

Your mindset could be the difference between SUCCESS and FAILURE.

Psychologists suggest that business people have one of two MINDSET TYPES:-

  • GROWTH MINDSET
  • FIXED MINDSET

The most successful in business have a growth mindset.

What mindset do you have?

In order to determine which type YOU are, YOU should answer the following questions:-

  1. Is your mind free and open to NEW THOUGHTS and eager to keep learning new things?
  2. Are YOU always keen to keep moving yourself and your business forward, whatever it takes?
  3. Do YOU view challenges as exciting and eager to accomplish them?
  4. Can YOU step outside your COMFORT ZONE and do whatever it takes to drive your business forward?
  5. When YOU have a set-back, do YOU learn from the set back and bounce back quickly and keep moving forward?

If Your Answer “Yes” To All 5 Questions, You Have A Growth Mindset

If YOU answer “YES!” to these FIVE QUESTIONS, then YOU have a GROWTH MINDSET.

By having a GROWTH MINDSET, YOU and your MIND are prepared to take your business in whatever direction it needs to go to ensure SUCCESS and you UNDERSTAND the reasons for doing so.

4% of the most SUCCESSFUL BUSINESS PEOPLE –  the likes of Richard Branson, Steve Jobs and Peter Jones  –  all have a GROWTH MINDSET and this state of MIND is fundamental to BUSINESS SUCCESS.

A Fixed Mindset Is Opposite To A Growth Mindset

A FIXED MINDSET is the opposite to a GROWTH MINDSET and if that is the state of your mind, then YOU will struggle to attain REAL BUSINESS SUCCESS. A FIXED MINDSET has the following characteristics:-

  1. Your mind will NOT be free and open to NEW THOUGHTS and YOU will NOT be eager to keep learning new things.
  2. YOU will NOT always be keen to keep moving yourself and your business forward, and YOU would be happy with the status quo.
  3. Challenges will frighten YOU.
  4. YOU will NOT step outside your COMFORT ZONE and YOU will NOT do whatever it takes to drive your business forward.
  5. When you have a set-back, YOU will dwell on it and become NEGATIVE about it.

You Can Make Changes

If this is YOU or if YOU experience some of this, then YOU can make changes.

The place to start is to become AWARE of the state and when YOU feel it, YOU should react in POSITIVE WAY and to do the following:-

  1. FREE and OPEN UP your mind to NEW THOUGHTS and BE EAGER to keep learning new things.
  2. YOU must be keen to keep moving yourself and your business forward, whatever it takes.
  3. YOU must view challenges as exciting and BE eager to accomplish them.
  4. YOU must step outside your COMFORT ZONE and do whatever it takes to drive your business forward.
  5. When YOU have a set-back, YOU must learn from the set back and bounce back quickly and keep yourself and your business moving forward.
  6. Keep saying to yourself “I AM A SUCCESS” and “I CAN DO THIS”

It will take a few weeks, but by continually thinking the above to yourself, gradually, your MINDSET will change, along with prospects for your SUCCESS.

If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk.

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