Tag: entrepreneur

Be A Business Success By Copying Other Successful Businesses

Posted on 28th February 201824th May 2018 by Robert

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Be A Business Success By Copying Other Successful Businesses.

Want To Boost The Success Of Your Business?

A Method Guaranteed To Bring Business Success.

If you are running a business or you are planning on starting a new business, I am sure you want it to be as successful as you can make it.

There is one simple process that can boost the success of any business, but so many business owners don’t think to use it.

Many don’t even know about it.

But if it is done right, it is guaranteed to work.

Here in this report, I want to share with you the method I used to create a great start to my first business. I am certain if you use the same method, your business or your startup could be greatly enhanced as a result.

Originally, I Was Told I Would Not Succeed In Business

When I first started in business, I was told that I would not be a business success and that I would fail and that I should forget the idea.

This got me thinking and wondering why some businesses were successes and why some businesses failed and why some entrepreneurs were massively successful and why some entrepreneurs were not.

I decided to research business success and business failure and to see if there was a trend.

This was back in 1980, when there was no internet, so the process was not as easy as it could be now, but I decided to talk to as many business people as I could and to research their businesses, their business models, their business strategies and their levels of business success.

A very strong trend emerged

1) The most successful businesses owners and entrepreneurs were those with a strong positive mindset and attitude, generally.

2) The least successful business owners and entrepreneurs were those with weak, negative mindsets.

In short, I observed that the stronger and the more positive the mindset, the greater the business success.

But this was only true if the strong mindset was applied right.

A strong positive mindset and attitude did not guarantee success.

The most successful in business were those who applied their strong mental attitudes best in their thinking and in their actions. In other words, the entrepreneurs who were able to adopt the smartest thinking and the smartest actions.

Thirty plus years later, I can say that this observation is still true and, importantly, it is not just my observation, as it is also supported by The Harvard Business School and many of the other global business schools, who consistently report that their most successful candidates are those with the strongest attitudes and not necessarily the best grades.

I have written about this previously in four of my other blogs, namely:

Become One Of The 10% Most Successful In Business

Please have a read of these, if you have not already done so.

When I did Start, I Was Ready To Start

I eventually started my business in 1984, but when I did start I was ready to start.

I knew how to succeed in my business and I knew how to avoid failure.

I not only researched the most successful entrepreneurs in business and understood why they succeeded but I also copied many of their successful business ways, strategies, and methods.

And, I also researched those entrepreneurs who had failed and understood why they failed and made a conscious effort to avoid their ways and methods.

I changed My Mindset And Attitude

One of the most important things that I did was to change and strengthened my mindset and my attitude and I learned how to think smartly and creatively.

Again, previously, I have written about this in two of my other blogs:

7 Ways To Achieve A Positive Attitude

8 Ways To Beat The Fear Of Failure

I Researched My Competitors

My research also took me to investigating my potential competitors, in great detail, and to looking at their business strategies and business models. I worked out which business strategies and business models created their business success and worked out which strategies and models were not so successful.

When I started, I designed my business around the strong parts of my competitors’ business models and I avoided the weak parts and the parts that were obviously not working.

In other words, I copied the best parts of my competitors’ businesses and avoided the bad parts.

But also, importantly, I did not just look at my competitors, I researched other businesses outside my niche and investigated both successful and unsuccessful businesses.

As with my competitors, I included the best parts into my own business and avoided the bad parts.

History Is Full Of Examples

When you look back at the history of starting and running businesses, there are loads of examples where SUCCESS IS SUCCESSFULLY COPIED.

It goes on all the time.

And, the reason is simple - it works.

Every successful business does it.

In the 1960’s, McDonald’s were very successful in the U.S. with their take-away burgers. The founders of Burger King could see the success that McDonald’s were having and wanted to start a similar business.

But they did not rush in.

They took their time and they did their HOMEWORK first.

They studied the most successful McDonald’s outlets and learned about the methods of trading that they used, the products that they were selling and the customers who bought these products.

They did much of this research by literally visiting McDonald’s outlets and sitting inside and outside the busiest outlets.

They then simply watched what went on.

With their research complete, they then started their own outlet a very short distance from the busiest McDonald’s outlet and it proved a great success for the first Burger King.

Not only did the founders do things in a similar way, but they offered a similar product to McDonald’s, and as they started close by, McDonalds customers would see the Burger King and visit.

Burger King took a significant number of McDonald’s customers.

Burger King Were Smart

But Burger King were smart – they looked at the business model for McDonald’s and they copied it, but, importantly, they thought creatively about it and asked themselves one very important question:

“How can we make this better?”

They Made Subtle Changes

They made small changes to the business idea, business model and the products offered, which proved to be very popular with their target customers.

One distinctive change was offering relishes and sauces with the burgers, which is something that McDonald’s, at the time, were not offering.

You might think this was very bold starting a similar business on the door step of your competitor. But it worked – look at Burger King now.

I started In A Similar Way By Copying Other Successful Businesses

My first business was a pub.

But instead of just taking over the pub and trading, I looked at the other pubs in the area. I would visit the most successful pubs, buy a drink and sit and watch.

After several months, I understood which customers, I should target, what food and drinks were popular, what prices to charge, what customer service to provide and what customer experience to create.

When I started to trade in the pub, everything learned was put into place and within a year, the pub was the local market leader and I grabbed many of our competitors’ customers – the competitors’ who we had copied!

Like Burger King, I thought creatively about my offerings and offered everything slightly different but much better.

And, it worked.

Ironically, the better competitors, then tried to copy me but I kept creating new and better products and they just could not catch up again.

Copying Other Successful Businesses Goes On All The Time

Copying goes on all the time – Pepsi Cola copied Coca Cola with their own cola drink and Apple and Samsung copy each other with their smart phones.

So it goes on all the time.

If you are not doing it in your business, you are a missing a very smart trick.

Understand What Your Competition Does & Why

Once you have identified a business to copy, it is important that you RESEARCH it heavily and UNDERSTAND why it is a SUCCESS and how the business model works.

You should look at all aspects of the business and ANALYSE EACH PART and THINK how you can incorporate the same ideas into your business.

One note of caution, most things you can copy, especially when you make small changes to the idea, but beware of any patent and copyright restrictions that may be in place and avoid plagiarism.

The High Failure Rate For Businesses Really Concerns Me

The high failure rate really concerns me, but I am absolutely certain that many existing businesses and those planning to start a business could do much better if they used this same method.

Think How You Can Be A Success By Copying Other Successful Businesses

1) Firstly decide that you are going to study SUCCESS and FAILURE.

2) Then start to study and research your competitors comprehensively and worked out why some of these businesses are doing well and why some are not.

3) Include other businesses outside your niche in your research and work out the reasons for the most successful and the reasons for the least successful.

4) Think how you can incorporate the best parts into your business and how you can avoid the bad parts. Set your business strategy and business model accordingly.

5) Think creatively how you can improve on the best parts of your competitors’ business, to give yourself a competitive edge.

6) Finally, take action and put into place what you have discovered.

One Thing To Think About

If a certain business is successful, and you were to introduce the same methods, same business strategies and same business models into your own business, would you not be just as successful, if you did things right?

The answer should surely be “YES!!!”

If you did it right, then you would be a success, too.

Be A Success By Copying Other Successful Businesses

If you want to be a SUCCESS in your business and not risk FAILURE, you should look at your SUCCESSFUL COMPETITORS and see what they are doing and copy them – but add a twist, by making your version slightly different and better!

But don’t make the mistake of trying to reinvent the wheel.

That is very difficult to do.

Remember, Be A Success By Copying Other Successful Businesses.

If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk. or contact me here:

Boost Your Business Success By Making Your Customers Happy

Posted on 27th January 201826th May 2018 by Robert

Boost Your Business Success By Making Your Customers Happy.

Driving Up Your Customer Satisfaction Rating Will Drive Up Your Customer Numbers.

More Customers Will Mean Greater Sales And Greater Profits.

When a customer is happy with a certain business, that customer will support that business much more, through buying more and telling others about it.

This may seem obvious, but so many businesses just don’t understand how important having happy customers is to their success.

I constantly see BIG and SMALL businesses with obviously unhappy customers and no efforts on the part of these businesses to improve things.

In my view, this is ONE BIG REASON why businesses fail.

And to be honest, any business that neglects its customers, deserves to fail.

Every Customer Deserves To Be Looked After

Every customer to every business deserves to be well looked after, to have their needs and wants satisfied completely and to be made to feel valued.

If a business is not doing this, then it does not deserve to be blessed with customers buying from it.

If you are not making your customers happy in your business, then you need to take a long hard look at yourself and start to change things.

My Objective Has Always Been To Have Very Happy Customers

With every one of my businesses, I have always strived to make my customers VERY HAPPY; and, that has been a big reason for my success.

My ultimate objective was to always achieve a HIGH CUSTOMER SATISFACTION RATING.

I have achieved that by focusing heavily on my customers and their wants, needs and desires and by delivering an EXCELLENT CUSTOMER EXPERIENCE.

In simple terms, I worked out what they wanted and gave it to them.

It Is Not That Difficult To Do

It is not that difficult to do.

Any business owner can do the same as I did - work out what your customers want from you and give it to them in the best way possible.

And, then focus on this process intently, day in and day out, and make it central to everything you do.

Every Business Needs Customers

Every business needs customers to survive.

Without them, there are no sales and no profits.

The more customers a business has, the more sales it will have, so it makes sense to drive up your sales by driving up your customer numbers.

And, the best way to drive up customer numbers is through having HAPPY CUSTOMERS.

In An Earlier Article, I Described How An Excellent Customer Experience Will Attract Customers

In an earlier article, I stated that you would never have to search far for customers if your customer experience was excellent. I said that happy customers will return to buy more from you and they will tell others about you and your business, creating good ‘word of mouth’.

In the article, I describe how I used intense focus on the customer and the delivering of an excellent customer experience to acquire large numbers of customers and high sales for my seven businesses in 30 years.

You can read the article here:

Please read it now.

Within the article, I explained a procedure that you can adopt to improve your customer experience.

I emphasised the importance of knowing and understanding your customers and their wants and needs and of providing products that satisfy these. But I also emphasised the need to always send your customers away really happy, so that they become loyal to your brand and they tell others, creating ‘word of mouth’.

Customer Satisfaction Must Be Measured

Again, in the same article, I said that once you have enacted a strategy to create an excellent customer experience, you must appraise it and monitor it, continually.

When the customer has an excellent experience, their customer satisfaction rating should be high. But you should never assume your rating.

It should always be measured.

As part of my strategy, I have always measured how satisfied my customers were.

I Did Not Just Want To Hear The Good Stuff

Crucially though, I have not just wanted to hear the good stuff and know that my strategy was working but, also, I wanted to hear the bad stuff too.

Through the bad stuff , I could see where things were not working right and I could work out how to rectify things.

And, I always did and I always did it quickly.

I Had A Strong Message For My Customers

In my businesses, I had a strong message for my customers.

I used to say to them:

“If what we do makes you happy, please tell your friends. But if what we do does not please you, then please tell us, so that we can correct things”

And, our customers did help us here.

Most were very happy and did, indeed, tell others but occasionally our few unhappy customers did tell us about their poor experiences and we were able to rectify these.

Importantly, by talking to our unhappy customers, I was able to put things right and to make them return again to purchase more from us.

In fact, in most cases, I was able to convert unhappy customers into loyal and happy customers, over time.

I did not lose them.

Things Don’t Always Go To Plan

It is almost impossible to run a business where things do not always go to plan and where the customer experience suffers.

But many businesses have a poor contact with their customers and this makes it difficult to quantify how happy their customers are.

They are ignorant of their true Customer Satisfaction Ratings.

Some Business Owners Don't Want To Know

Some business owners don’t want to know what their customers are thinking, hiding their heads in the sand, not able to confront their customer dissatisfaction.

That is not the way to trade a business.

As Bill Gates of Microsoft once famously said:

“Your unhappiest customers are your greatest source of learning”

You Must Know What Your Customers Are Thinking

Customer numbers and sales will only grow, significantly, if you know what your customers are thinking about you and you can address the concerns of your unhappy customers.

You will lose your unhappy customers and you will not attract new ones and eventually your business will die.

Furthermore, your unhappy customers will tell others and that will create negative ‘word of mouth’ – something that can seriously erode and hamper the growth of a business.

How To Achieve A High Customer Satisfaction Rating

It is much easier than you think to change things and here I present a good way to do it.

Set One Big Objective

Set yourself one BIG OBJECTIVE of creating and achieving an excellent CUSTOMER EXPERIENCE and an EXCELLENT CUSTOMER SATISFACTION RATING.

Set the objective of achieving excellent experiences and an excellent customer satisfaction rating

In short, set yourself the objective to make your customers VERY HAPPY.

You should keep thinking about this, over and over again, until it sticks in your mind.

Then, start thinking about your customer experience and how you can make it better. If your experience is already good, you should still think how it can be improved.

In my view, every business can make improvements.

Set A Strategy To Optimise Your Customer Satisfaction Rating

It is very possible to make your customers happy and to optimise your customer satisfaction rating and to minimise your number of customer complaints.

Here is a 9 Step Strategy that you should implement:

Create a strategy to provide an excellent customer experience. Use the procedure that I suggested in my article -

Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again.
Ask your customers for their comments and their reviews.
Invite your customers to tell their friends if they are happy and to tell you if they are unhappy.
Analyse the reasons for your customers’ unhappiness.
Make changes to what you do, to improve your experience.
Compensate your unhappy customers and encourage them to return.
Set an objective to reduce the number of customer complaints.
Don’t get complacent when you achieve a high overall customer satisfaction rating.
Keep working hard to create happy customers, excellent customer experiences, a high customer satisfaction rating and a low customer complaint ratio.

Central to this procedure is understanding your customer and their needs, wants and desires and to giving them the products that satisfy these, in the way they want to receive them and at the prices they want to pay.

Once you get this right, you can then look to making the experience EXCELLENT.

Talking To Your Customers Is Key

Whether your business involves face to face contact with your customers, such as retail, or distant contact with your customers, such as an online business, you must devise ways to talk to your customers and to ask them for their views on what you do.

You must listen to both the good and bad comments but, in particular, you should listen to the bad comments and you should take action that effect changes to improve your customer experience.

Your unhappy customers should be compensated and appeased and you should attempt to encourage these to return and to become loyal customers - this is very possible, if complaints are handled in the right way and quickly.

Over time, the number of customer complaints should diminish but you should set a low complaint ratio as your objective.

Don’t Get Complacent

It is important that you don’t get complacent when you achieve consistently high customer satisfaction ratings.

You must continually work hard to provide an excellent customer experience and high customer satisfaction rating and low a customer complain ratio.

Start Doing This Today

What I advise here does work, as I have done it myself over many years and I have advised others to do the same.

So, please start today, copying my methods.

Today, set yourself the BIG OBJECTIVE:

Set the objective of achieving excellent experiences and excellent customer satisfaction

Then, set about implementing my 9 Step Strategy.

If you can do this right, your customer numbers should go through the roof, as will your sales and business profits.

I Want To Inspire Every Business Owner To Focus On Customer Experience & Customer Satisfaction

The purpose of this article and all my others is to encourage every business owner, to do better in their businesses.

If you have found the article useful, then please copy what I have done and make your customers really happy and drive up your customer satisfaction rating.

Also, please circulate it to other business owners and business friends, too, so that more can benefit from this.

Best Of Luck Everyone

Best of luck to everyone and please let me know how you get on.

I Coach Business Owners To Think And Act Differently

Having sold my businesses, I now coach other businesses on the tried and tested methods that I have used for 30 years to drive my own success. I have many methods to teach, but focusing heavily on the customer, customer experience and customer satisfaction is a principle one.

Business success is down to the quality of the thinking and the quality of the actions - the better both are, the greater the success potential.

Also central to much of what I coach is changing how and what business owners think and how they act. The ultimate goal being to achieve far better results in less time and with greater efficiency.

If you would like to learn more about these processes, I include links to articles that should help you in your business, here.

For Greater Business Success, Change Your Thinking - Create Smart Business Thinking

For Greater Business Success, Change Your Thinking - Create Smart Business Actions

Become One Of the 10% Most Successful Business

If you would like to talk to me about this or you have any comments, please contact me here. Also, if you have your own stories of how you have achieved an excellent customer experience, I would love to hear them.

Become One Of The 10% Most Successful Businesses

Posted on 18th December 20174th June 2018 by Robert

Become One Of The 10% Most Successful Businesses & A Member Of The '10% Club'.

Transform Your Business Success By Changing Your Mind, Changing Your Thoughts And Changing Your Actions.

Copy The Ways Of The Most Successful In Business.

Just 1% of all businesses and entrepreneurs are mega successful and only 10% of all business make a good profit and provide a good living and good retirement prospects for their owners.

That is the sad reality.

90% of businesses either fail or just drift along, languishing in mediocrity in terms of profits and performance & many never really achieve real business success.

Often the owners of those 90% of businesses cannot see how they can elevate themselves and their businesses to do better. Sadly, many of these entrepreneurs do not realize that the switch to become a member of the ‘10% CLUB’ of the 10% most successful businesses is much easier than they think.

What Is A Successful Business?

For me, a successful business is one that is growing in sales with a good profit base and a strong balance sheet. The following sums up an ideal successful business:-

sales and net profits should be growing by at least 20% per annum, year on year
sales should exceed £100,000 per annum in year 2 after startup
sales should exceed £0.5 million - £1 million per annum after 10 years
net profit should exceed 20% of sales
business should have a strong 6 digit cash-rich balance sheet after 5 years of trading
business owners should have full control over the business
business should run efficiently with low wastage
business should have a strong team of happy & effective employees
business owners should be happy and not be stressed
business should provide a good living and a good pension for the owners
business should retain a good profit after owners' drawings
business owner should run the business & the business should not run the owners

This is a very rough appraisal.

For me, a SUCCESSFUL BUSINESS is one that is growing and making money, but is also one where the owners are in full control and are happy and are enjoying running their business with a good life balance. A successful business entrepreneur should be able to draw a good income, leaving a good residue profit for re-investment and for building the balance sheet.

A successful business entrepreneur is one that could sell after, say 10 or 12 years, for a good reward that would allow them to retire or for a sum that would allow them to go a big way to providing for their long term.

Too Many Business Owners Do Not Enjoy This Scenario

Sadly, too many business owners do not find themselves in the scenario of the ideal successful business that I describe above. Many of the 90% of businesses have poor mediocre sales and profits with low or no growth. These owners find themselves stressed as a result and importantly they are not happy and are not enjoying the experience of running their businesses.

Many business owners would say that money is not important and I think that can be right, but I know from experience that a business is much easier to run and provides a much happier experience for the business owners if sales and profits are growing at a good rate of the order of 20% or more.

If you are a business owner, where growth in sales is flat and profits are poor, you should think that it is much easier to transform your business nearer to the scenario that I describe above than you possibly think.

You Must Think Of Your Business As Being Two Parts

If YOU want to make the change and to become a great BUSINESS SUCCESS, the place to start is to think that your business is about TWO FUNDAMENTAL PARTS:-

PART 1 IS YOU & YOUR ATTITUDE
PART 2 IS YOUR BUSINESS STRATEGY

Harvard Business School has consistently said that business success is consistently down to ATTITUDE rather than STRATEGY. You can have the best business strategy and the best business plan but if your attitude is weak and negative, then your strategy is not going to work and YOU will never achieve real BUSINESS SUCCESS.

As the business owner, your business success is determined by YOU. So if YOU want to become one of the most successful business entrepreneurs and achieve huge business success, YOU have to change 'YOU'.

You Have To Change 'You' As Part 1

YOU have to become like the most successful in business.

PART 1 is YOU and includes:-

YOUR MINDSET
YOUR ATTITUDE
YOUR THINKING
YOUR ACTIONS

Part 1 includes your mind, your mindset, your attitude and your thinking and how YOU carry out your actions within your business.

The most successful business entrepreneurs all have the same mind characteristics and consistently have similar attitudes and mindsets. Consistently most successful entrepreneurs have the same qualities, such as:-

GREAT PASSION
BURNING DESIRE FOR BUSINESS SUCCESS
HUGE BELIEF IN THEIR BUSINESS SUCCESS
GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
BIG BELIEF IN THEIR BUSINESS ABILITY
STRONG POSITIVE ATTITUDE
GREAT DETERMINATION, DRIVE & PERSISTENCE
MASSIVE OPTIMISM
SETTING OF GOALS
MASSIVE FOCUS
POSITIVE THINKING
SMART BUSINESS THINKING
GOOD DECISION MAKING
NEVER PROCRASTINATING
SMART BUSINESS ACTIONS
ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
NO FEAR OF FAILURE
ABILITY TO LEARN FROM THEIR MISTAKES
ABILITY TO REBOUND QUICKLY FROM SET-BACKS

If YOU wish to replicate their business success, YOU need to develop the same MINDSET.

From my experience, the right business mindset starts with a STRONG, POSITIVE ATTITUDE, a HUGE PASSION for what they do, a BURNING DESIRE to be successful, a MASSIVE BELIEF in SUCCESS and a MASSIVE BELIEF in the ABILITY to achieve everything within the business.

GOAL SETTING is incredibly important for maintaining the right mindset. The most successful entrepreneurs in business all use goal setting and they always work hard to achieve their goals, with each goal achieved propelling them forward. By continually setting and achieving goals means the most successful are continually making progress.

The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE.

SUCCESSFUL ENTREPRENEURS don't FEAR FAILURE; importantly, many have experienced FAILURE and SET-BACKS. They view SETBACKS as part of the learning process and part of the process to achieving business success. Importantly, they learn from each experience and they never repeat the mistakes. Each one is very resilient and they don't linger on the setbacks. They shrug off the setback and get moving forward again, quickly.

The big consequence of all this is that SUCCESSFUL PEOPLE make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.

SMART BUSINESS ACTIONS are then the result creating good outcomes which drive their businesses forward, ultimately generate great profits.

The TOP 10% most successful business entrepreneurs have many of the above and if YOU can replicate these qualities, then YOU should be SUCCESSFUL, too.

And, that will help YOU achieve PART 2.

Part 2 Is Your Business

PART 2 is YOUR BUSINESS and your BUSINESS STRATEGY.

Having the right BUSINESS MIND allows the most successful in business to set and execute the BEST BUSINESS STRATEGY and the BEST BUSINESS PLAN for their businesses. In my view, LASER FOCUS derived from having the RIGHT BUSINESS MIND becomes highly effective in the key areas of the business:-

UNDERSTANDING THE TARGET CUSTOMERS & THE TRADING MARKET
BUILDING AN ARMY OF LOYAL CUSTOMERS
CREATING THE RIGHT PRODUCTS FOR THE TARGET CUSTOMERS
CREATING A STRONG BRAND
DELIVERING AN EXCELLENT CUSTOMER SERVICE
CREATING AN EXCELLENT CUSTOMER EXPERIENCE
HAVING HIGHLY EFFECTIVE MARKETING
DRIVING HIGH SALES & HIGH PROFITS
EMPLOYING & TRAINING THE RIGHT STAFF
CREATING EFFICIENT BUSINESS SYSTEMS
RUNNING THE BUSINESS EFFECTIVELY & EFFICIENTLY
CREATING A MONEY RICH BUSINESS
HAVING FULL CONTROL OF THE BUSINESS

The most successful ENTREPRENEURS in business UNDERSTAND FULLY their TARGET CUSTOMERS, their COMPETITORS and their TRADING MARKET. This allows them to provide the RIGHT PRODUCTS and the RIGHT CUSTOMER SERVICE and to deliver the right benefits for a HUGE ARMY OF LOYAL CUSTOMERS and to ultimately create EXCELLENT CUSTOMER EXPERIENCES.

The most successful are also continually creating MARKETING that builds a STRONG BRAND and delivers more CUSTOMERS and more SALES. They also FOCUS heavily on employing the RIGHT STAFF and training and treating them RIGHT and on creating STRONG SYSTEMS to run their businesses effectively and efficiently.

Importantly, they also FOCUS heavily on the the MONEY within their businesses and FOCUS on generating PROFIT and keeping their businesses CASH RICH.

All of this is possible because of a STRONG BUSINESS MIND, i.e. PART 1.

PART 2 is possible because of PART 1.

You Can Become Very Successful

So for YOU to become one of the MOST SUCCESSFUL in business, YOU need first a STRONG BUSINESS MIND and that will allow YOU to RUN your business much better.

The most successful in business do this and YOU can do the same - YOU just need to decide that YOU will do it.

It could be much easier than YOU THINK to become a member of the '10% Club'.

This website is full of useful business articles and features to show YOU how to BECOME A MEMBER OF THE ‘10% CLUB’, so if you are serious about your future, then please take the time to explore it.

To start, YOU should read the following articles that link into this article:

If you wish to talk to me more about this, then please contact me: Robert@prestigebusinesscoaching.co.uk or leave a comment below:-

Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again

Posted on 5th December 201726th May 2018 by Robert

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Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again.

Create A Great Customer Experience & Get Your Customers Excited.

Learn How You Can Grow Your Business By Offering An Excellent Customer Experience.

I have spent most of my working life in the pub trade running pubs and started as a manager for a small regional brewery running a pub in Southampton in the early 1980’s.

It was a tough job for a new and inexperienced manager during a recession-hit Britain in a town with high unemployment.

But it taught me much.

When myself and my partner took over The Frog And Frigate, the pub was very run down and needed a huge boost to get the right customers in.

But, within a year of starting, we had completely transformed the pub and it was packed to the rafters with happy customers every day.

The key to the success was CUSTOMER EXPERIENCE.

Before taking over the pub, we researched the pub industry very heavily and we comprehensively studied the city of Southampton and our likely target customers. By the time we started, we understood comprehensively the local trading market and we knew exactly who our target customers were and what their needs and wants were and we set about fulfilling these.

Everyone had a fantastic customer experience, going away excited and telling their friends. We created an army of very loyal customers very quickly through ‘word of mouth’ mostly, spending very little on marketing or advertising.

In 1984, we bought our first pub in rural Somerset – The White Hart Inn. It was very run down with poor levels of trade and a poor reputation.

But we now knew how to transform a pub and we had the confidence to do it as we applied the same principles that we had used at The Frog & Frigate.

We researched our local trading market and target customers intensively and drew up detailed plans of how we would run the pub under our ownership.

Our Mission Was To Give Our Customers

The Very Best Customer Experience

Our primary mission was to give our customers the very best customer experience.

We knew what the other pubs were offering in the area, but our mission was not to just offer better quality and better choice than the others but to offer EXCELLENCE in everything we did.

We wanted to offer the very best we possibly could offer.

And we succeeded.

For our first lunchtime, we took a worryingly low £14 but within 6 months, we had replicated our first success by filling the place to the rafters with happy customers, once more and every day.

Again, key to the success was CUSTOMER EXPERIENCE.

Everything we offered was of a very high standard, exciting our customers and making them tell everyone else. ‘Word of mouth’ was literally rampant.

Within a year, we were the market leader taking customers from every other local pub. Most of these pubs responded by raising their standards, but they were all left wanting.

We had created such high standards in everything we did, our competition could not replicate our high standards.

In the 30 years following the purchase of The White Hart, more pubs, a brewery and two sandwich bars and delicatessens were all added and all very successfully.

But, importantly, the same principle was used to create high sales, namely CUSTOMER EXPERIENCE.

Anyone Can Copy What We Did

The procedure we used can be copied for any business and can be summarised as follows:

Make it your mission to offer an excellent customer experience and to create excellence in everything you do.
Set your business objective to excite your customers by offering excellent customer experiences and make your customers talk about you and your business.
Comprehensively know and understand who your target customers are.
Comprehensively understand what their wants, needs and desires are.
Comprehensively know and understand who your target competitors are.
Comprehensively understand the products offered by your competitors, including the quality, the customer service, customer experience and prices.
Comprehensively understand how to be much better than your competitors.
Fully understand the products you need to offer.
Fully understand the quality, the customer service, customer experience and prices you need to offer.
Create a full and detailed plan of how to deliver your customer experience. Have a customer experience plan.
Execute your plan and continually monitor its success.
Talk to your customers and create a strong lasting relationship.
Appraise and monitor the views of your customers with regard to their customer experience.
Make any adjustments where needed.

This Can Be Done For Any Business

If you want to give your business a boost, decide first that you will make it your mission to offer an excellent customer experience and set yourself the objective of always exciting your customers and making them tell others about you through ‘word of mouth’.

Then, you should start thinking about your customer experience, appraise what you do presently and see where you can make improvements.

Ask yourself if you really understand your customers, your competitors and the trading market and whether you really understand how to satisfy your customer's needs. You should talk to your customers and ask them candidly what their view of their experience is and how it could be improved.

You should analyse every point at which your customers come into contact with your business and appraise whether the experience is one of excellence.

When you can see to make improvements, you must do so.

Then if your improvements are right for your business, you should see a corresponding gain in the fortunes of your business success over time.

Businesses That Prioritise Customer Service Always Do Better

Almost without exception, the businesses that prioritise their customer experience and succeed in delivering an excellent customer experience, in the eyes of the customer, are always able to grow their customer numbers, sales and profits.

I see it time and time again.

Conversely, when a business struggles, the reason is often a poor customer experience leading to poor customer engagement.

You Should Never Have To Search Hard For Customers Again

Once your improvements start to work, you should see customer loyalty grow with customers returning to buy more from you. As these customers tell others, ‘word of mouth’ should boost your customer numbers, your sales and profits and reduce your need to spend on your marketing.

Start Thinking Today About Your Customer Experience

Start thinking today about the customer experience you offer and make it your mission to offer an excellent customer experience and to create excellence in everything you do.

Then, think how you can make your customers happy and excited.

But also think that you can replicate this in your business to a high success, too.

If you would like to talk to me about delivering customer experience and to learn more about the methods I have used, then please email me at: robert @prestigebusinesscoaching.co.uk or please contact me below using my contact form.

I would love to help you to boost your business.

For Greater Business Success, Change Your Actions

Posted on 10th October 20173rd March 2018 by Robert

For Greater Business Success, Change Your Actions.

Copy The Ways Of The Most Successful In Business.

In previous articles, I described how to acquire a STRONG POSITIVE BUSINESS MIND, MINDSET and a STRONG POSITIVE ATTITUDE and I described how to use the POWER OF THOUGHT and SMART BUSINESS THINKING to make your thinking more creative.

A strong business mind and smart business thinking jointly will combine to make your ACTIONS within your business become MUCH BETTER.

The Smart Business Actions Are Innovative & Creative

The SMART BUSINESS THINKING of the top 10% entrepreneurs is CREATIVE and INNOVATIVE which means that their SMART BUSINESS ACTIONS are also CREATIVE and INNOVATIVE, too.

Their SMART BUSINESS ACTIONS will always be focused on their CUSTOMER with the aim of continually creating ways to build and maintain an army of loyal and happy customers, who always want to buy their products, keeping them ahead of the competition.

The Top 10% Entrepreneurs Make Decisions

The top 10% of the most successful entrepreneurs make DECISIONS very quickly and they always attach GOALS to each DECISION and create a STRATEGY for implementation. By doing so, each DECISION is EXECUTED QUICKLY and in the RIGHT WAY.

The Top 10% Entrepreneurs Are Achievers & Don’t Procrastinate

Once the top 10% entrepreneurs make a DECISION, it is implemented - they work with URGENCY and don’t DELAY or PROCRASTINATE as they know DELAY is MONEY.

The Top 10% Entrepreneurs Always Measure Progress

The top 10% entrepreneurs always MONITOR and MEASURE PROGRESS with all their SMART BUSINESS ACTIONS. If things are not progressing RIGHT in accordance with their STRATEGY, they are never afraid or slow to change or modify the strategy.

The Top 10% Entrepreneurs Are Always More Organized

The top 10% are always MORE ORGANIZED in their lives and their businesses and this leads to greater EFFICIENCY & EFFECTIVENESS. This means that they can achieve MUCH MORE with less effort and in less time than one of the 90%.

The Top 10% Entrepreneurs Are Usually Less Stressed And More Happy

As a result of being more ORGANIZED and more EFFICIENT, generally the top 10% of the most successful entrepreneurs are less STRESSED and are more HAPPY; and this is important - STRESS and UNHAPPINESS can affect your health significantly. Also HAPPY businesses always trade better and if the boss is happy, then so should the rest of the business be happy, too!

The Top 10% Entrepreneurs Always Have Clear Strategies

The top 10% most successful entrepreneurs always create clear and precise STRATEGIES for the major parts of their businesses:-

UNDERSTANDING THEIR CUSTOMERS & THEIR NEEDS
CREATING THE RIGHT PRODUCTS
SELLING THEIR PRODUCTS
CREATING GREAT CUSTOMER SATISFACTION & EXPERIENCES
COMPETING AGAINST THEIR COMPETITORS
CREATING PROFITS & CASH-FLOW
MARKETING THE BUSINESS AND THE BRAND
HIRING & TRAINING OF STAFF
RUNNING THE BUSINESS

For each STRATEGY, OBJECTIVES will be set as part of their business plan and these will be achieved by the setting and achieving of several GOALS.

The Top 10% Entrepreneurs Research, Understand, Think, Plan & Act

The Top 10% most successful entrepreneurs always RESEARCH everything within their businesses and this leads to a SUPREME UNDERSTANDING of their businesses. Then, through SMART BUSINESS THINKING and SMART PLANNING and the setting of SMART STRATEGIES, they are able to execute SMART BUSINESS ACTIONS.

I call this RUTPA, an acronym for:-

RESEARCH
UNDERSTAND
THINK
PLAN
ACT

RUTPA is a big part of every successful entrepreneurs arsenal and a big contributor to their BUSINESS SUCCESS and YOU should do the same.

This Is A Rough Snapshot

This is a rough snap-shot into how effective SMART BUSINESS ACTIONS can be for driving BUSINESS SUCCESS.

But, it is important to realize that ACTIONS will only be SMART as a result of having acquired a STRONG POSITIVE BUSINESS MIND and a STRONG POSITIVE ATTITUDE and from using the POWER OF THOUGHT and SMART BUSINESS THINKING.

Generally the stronger your BUSINESS MIND and the better your SMART BUSINESS THINKING and the more time that you can devote to it, the better your SMART BUSINESS ACTIONS will be, the the better your business will trade and the greater your business success will be.

Have a STRONG BUSINESS MIND, SMART BUSINESS THINKING and SMART BUSINESS ACTIONS and YOU should over time be able to boost your BUSINESS SUCCESS and enter the '10% CLUB' - the 10% of most successful entrepreneurs.

In short, you should become one of the most successful entrepreneurs.

There Is Plenty More On This Site

There is plenty more on this site regarding SMART BUSINESS ACTIONS.

If you wish to discuss this article further with me, please email me at Robert@prestigebusinesscoaching.co.uk or contact me here:

Have Full Control Of Your Business For Success

Posted on 5th September 20173rd March 2018 by Robert

You Must Have Full Control Of Your Business For Success.

Business Success Comes From Control Of Each Part Of Your Business.

But Do You Only Focus On The Parts That Interest You Most?

You must have full CONTROL of your business for success.

The very best in business and the most successful in business always have TOTAL and FULL CONTROL over every part and every aspect of their business.

And, that CONTROL allows them to be VERY SUCCESSFUL.

Only 10% of businesses are successful and make it into what I call the '10% CLUB' - if YOU are to make it into the ‘10% CLUB’ - you need to replicate the ways that they achieve success.

FULL CONTROL OF YOUR BUSINESS FOR SUCCESS is one aspect to look at.

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you wish to discuss this article with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment below.

Do Your Products Provide The Right Customer Benefits?

Posted on 13th August 20173rd March 2018 by Robert

Do Your Products Provide The Right Customer Benefits?

Do your products give your customers the real help that they want and need?

Do your products improve the lives of your customers?

Do your products match the needs and wants of your target customers?

Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide; if every entrepreneur provided the right customer benefits, sales and business profits would be boosted.

When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.

If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.

The better your products match the needs and wants of your customers, the greater your sales and profits will be.

Ask Yourself 3 Big Questions

There are 3 BIG QUESTIONS that I have always asked myself in all my businesses:

1. WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?

YOU should do the same and write down a list of BENEFITS.

Then ask yourself ONE OTHER BIG QUESTION:-

2. ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?

Answer this honestly and then ask yourself another BIG QUESTION:-

3. ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?

If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.

This Is Why Smart Business Thinking Is So Important

This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important - they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.

BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.

You Should Also Ask Your Customers

YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN MEDIOCRE BUSINESSES.

I have always TALKED to my CUSTOMERS and I have always learned so MUCH - it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.

Set Yourself the Objective To Provide The Best Benefits

YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS.

As part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and ask them about the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and whether your products satisfy those wants and needs.

YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these as part of your business plan- your REVENUE SALES should then GROW SIGNIFICANTLY, as a result.

If YOU wish to discuss this article more fully with me, then please email me at robert@prestigebusinesscoaching.co.uk or please contact me below:

7 Strong Reasons Why You Should Build A Strong Brand

Posted on 26th July 20173rd March 2018 by Robert

7 Strong Reasons Why You Should Build A Strong Brand.

Is your business recognized as a BRAND?

Are your products recognized as a BRAND?

Is your BUSINESS NAME or the name of your PRODUCTS well known?

If the answer to any of these questions is no, then you are missing a trick to sell more of your products.

Businesses like Tesco, Marks & Spencer, Ford, Dyson and products like Mars Bar, Fairy Washing Up Liquid are STRONG brands, which means most people have heard of them.

These BRANDS, by and large, are famous for providing high quality and, as a result, they instil trust in their customers and in new customers to come and buy.

Which means being a BRAND is very powerful - being a BRAND with enhance the BUSINESS SUCCESS of any organization.

BRANDS CAN BE CREATED

Whether you are a start-up or an established business, it is possible to BUILD A STRONG BRAND and thus create a STRONG BRAND IMAGE for any business and for any product, including making both your business a STRONG BRAND NAME and your products a STRONG BRAND NAME, and a BIG OBJECTIVE, as part of your BUSINESS PLAN, must be for you to deliberately create a STRONG BRAND IMAGE for your business and your products.

Why should you BUILD A STRONG BRAND?

There are SEVEN advantages to creating a STRONG BRAND IMAGE and SEVEN REASONS why you should create a STRONG BRAND IMAGE.

Strong Brands create recognition
Strong Brands create trust
Strong Brands send out the message that your product is bought by others and gives benefits that others enjoy
Strong Brands can sell themselves
Strong Brands usually achieve greater sales
Strong Brands reduces marketing needs & costs
Strong Brands will allow you to charge more for your products

RECOGNITION IS IMPORTANT

Recognition is important - if your product is on a shelf in a shop, for instance, and it is next to a similar product that is less well known, then people are more likely to recognise your product and are more likely to buy your product as opposed to the other product.

When you build a strong brand you create recognition.

YOU NEED TRUST

People often will not buy a product unless they know something about that product and have trust that it is right for them and will bring them the benefits that they want. Trust is something that is built up over time, but by being a recognised brand that people recognise immediately, then they are more likely to trust that product and will buy it.

When you build a strong brand you create trust.

SEND OUT A STRONG MESSAGE ABOUT YOUR BENEFITS

Being a STRONG BRAND sends out a STRONG MESSAGE to your target customers that this product is bought by many other people and it brings benefits that these people want, need and enjoy. If a target customer thinks that a certain product brings benefits for other target customers, he or she might well think that it will bring benefits to them, as well.

When you build a strong brand you create the impression that many people trust it and buy it.

BRANDS SELL THEMSELVES

A STRONG BRAND will do much of its own SELLING and MARKETING respectively, which reduces your need to SELL and MARKET your product and thus this reduces the time, effort and money to SELL and MARKET, so reducing your marketing costs and enhancing your profits.

STRONG BRANDS will SELL themselves and STRONG BRANDS will MARKET themselves.

BRANDS USUALLY HAVE HIGHER SALES

STRONG BRANDS usually have GREATER SALES, so YOU must think that A STRONG BRAND IMAGE for your business and products will create STRONGER SALES and STRONGER PROFITS for your business.

When you build a strong brand you create the potential for higher sales.

YOU CAN CHARGE HIGHER PRICES

By being a recognised BRAND, that is trusted, YOU can command a higher price for your PRODUCTS, which in turn will drive up your PROFITS.

When you build a strong brand you create the ability to charge more for your products.

PROMISE YOURSELF THAT YOU WILL CREATE A BRAND

So, SEVEN very powerful reasons for you to create a STRONG BRAND out of your BUSINESS NAME and your BUSINESS PRODUCTS.

YOU must say to yourself now:

“My OBJECTIVE must be to BUILD A STRONG BRAND and to create a STRONG BRAND IMAGE for my business and for my products that people will instantly recognise and trust”.

Do it today - include it in your BUSINESS PLAN and include it in MARKETING.

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

If you would like further advice on this, please contact me: robert@prestigebusinesscoaching.co.uk

or contact me here:

For Greater Business Success, Change Your Thinking

Posted on 26th June 20173rd March 2018 by Robert

For Greater Business Success, Change Your Thinking.

Think As The Most Successful In Business Think.

Create Smart Business Thinking.

I am absolutely certain you WANT GREATER BUSINESS SUCCESS and it could be easier to achieve than you think. It is possible to enhance your business success through the power of thinking and positive thinking.

Yes, by changing your thinking!

You can enhance your thinking by thinking as the most successful in business think.

The 10% most successful entrepreneurs always devote at least 90 minutes of each day to have quality ‘THINKING TIME’ Here, they will think about growing their sales, profits, business success and generally driving their businesses forward. Such positive thinking is imperative, if a business is not to stagnate or become mediocre.

It is very easy to get bogged down with the ‘day to day’ running of a business; then it becomes very difficult to have time to think about how to grow and improve a business.

This is what the many in business experience.

When I visit such businesses, I constantly hear “I have not got time...”

These businesses would have time, if they were better organized, more efficient and better disciplined. The top 10% of business entrepreneurs are supremely well organized and disciplined and this allows them to have quality ‘THINKING TIME’ and, because of this, their businesses are constantly being driven forward and many achieve massive business success.

The Thinking Of The Top 10% Entrepreneurs Is Very Different

But the THINKING for the top 10% of entrepreneurs is also DIFFERENT in several ways.

Fundamental to all their THINKING is the POWER OF THOUGHT; this is the ENGINE that drives the THINKING PROCESS.

Think & Grow Rich

Napoleon Hill in his best selling 1939 book ‘THINK & GROW RICH’ says that “YOU BECOME WHAT YOU THINK ABOUT” If YOU think something enough, YOU can become what YOU think.

Many of the most successful entrepreneurs have used this THINKING PROCESS, as outlined in Napoloeon Hill's book, to become a business success and to become rich; they decided they would become ‘RICH’ and through THINKING about being RICH, they have achieved it.

'Think & Grow Rich' by Napoleon Hill is still available in print and available from Amazon and I thoroughly recommend you read it.

This Is Called Programming The Mind

The process is called PROGRAMMING THE MIND and I described briefly how it works in my article ‘Have a strong positive mindset for greater business success'

Once you have PROGRAMMED YOUR MIND to think that you will have GREATER BUSINESS SUCCESS and become RICHER, your THINKING will change and you will start to THINK DIFFERENTLY in the same way that the top 10% of business entrepreneurs THINK.

The Thinking Of The Top 10% Is Different In Two Ways

The THINKING of the top 10% is different in TWO WAYS:-

HOW THEY THINK
WHAT THEY THINK

In short, their THINKING is VERY CREATIVE, VERY ANALYTICAL and VERY INNOVATIVE and they THINK ‘OUTSIDE THE BOX’ - they will dissect everything within their businesses and analyze everything in the greatest of detail.

Let me give you some examples of how their THINKING works.

Customers For Your Business

The most successful in business THINK about their customers is very different way to the rest in business; they THINK that without customers they have no business and no profits, so they design their whole business around the wants and needs of their customers.

They set out to know exactly who their target customers are and they study these target customers in great detail. This knowledge and understanding allows them to understand exactly what benefits their customers want and need from their business and in particular the following:-

Products
Customer Service
Customer Experience
Prices
Customer communications

These entrepreneurs will even go further and try and understand the psychology of their customers and try to think as their customers do; by doing this they can provide exactly the right products, the right customer service, the right customer experience at the right prices.

Part of the process is to continually review and measure the processes involved; for instance, they will constantly monitor how happy their customers are with their products and their service and when things go wrong, the situation is rectified very quickly.

They also think about creating an army of loyal customers who keep returning to buy more and more, repeatedly and of turning their customers into advocates as a definite strategy.

This THINKING creates a heavy FOCUS on the TARGET CUSTOMER and ensures that everything that their customer receives from their business is exactly RIGHT and of the HIGHEST QUALITY.

If you WANT GREATER BUSINESS SUCCESS, you must think differently about your customers.

Marketing Your Business

The most successful in business also think differently about the MARKETING.

They set out to create and maintain a STRONG BRAND through their marketing and everything else that they do. But also they make sure that through their understanding of their TARGET CUSTOMERS, they can target them very efficiently with the RIGHT MARKETING and effectively convey the right message.

Again, they constantly measure the effectiveness of their marketing to ensure it works right and is cost effective.

If you WANT GREATER BUSINESS SUCCESS, you must change your marketing.

Money In Your Business

They are constantly thinking about their BUSINESS NUMBERS and they don’t leave it the accountant to tell them what their numbers are.

They KNOW and UNDERSTAND all their NUMBERS and they spend time analyzing everything. When the numbers change, such as sales, margins or cash-flow they detect these changes immediately and take action, before problems set in.

If you WANT GREATER BUSINESS SUCCESS, you must get your business numbers right.

Total Control Of Your Business

The top 10% of successful entrepreneurs all know how important CONTROL if their businesses are. They achieve this by having LASER FOCUS on EVERYTHING within their business. This means a HIGHLY EFFICIENT and a HIGHLY EFFECTIVE BUSINESS with little waste.

You need absolute control for GREATER BUSINESS SUCCESS.

Smart Business Thinking Starts With The Power Of Thought

These are just a few examples of how the THINKING of the most successful entrepreneurs works.

To make the change, you must first decide that you will find about 90 minutes each day to THINK about ALL PARTS of your business in a MORE CREATIVE, a MORE ANALYTICAL and a MORE INNOVATIVE WAY.

Once this has become a HABIT, you will start to feel MORE FOCUSED and YOU will start to see things with GREATER CLARITY and, most importantly, you will see ways that you can make improvements to your business. A business plan for success results.

Then, your BUSINESS ACTIONS will be more SMART and more EFFECTIVE and your business will start to move forward at a faster rate. Greater business success should then follow.

As YOU start to see your business moving forward, YOU will feel that YOU have greater CONTROL and YOU will start to RELAX more and possibly become less STRESSED and quite possibly start to enjoy your business more.

This is a very quick snap shot of how SMART BUSINESS THINKING could work for YOU, there is much more on this site about SMART BUSINESS THINKING.

If you wish to discuss this with me more fully, please email me at Robert@prestigebusinesscoaching.co.uk or please contact me below:

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Your Customer Is King

Posted on 18th June 20173rd March 2018 by Robert

Your Customer Is King!

Your Customer Is The Most Important Part Of Your Business.

Without your CUSTOMER, YOU will have NO SALES with NO money coming into your business and, ultimately, you would have NO PROFIT for your business.

But to make a GOOD PROFIT, YOU need a LARGE number of customers buying a LARGE number of products, giving you LOADS of money as SALES.

This is why your CUSTOMER IS KING!

And, you must keep THINKING this.

Many Businesses Don't Have Enough Customers To Provide Enough Money For The Business To Function

Many businesses that struggle or fail, DON’T have enough CUSTOMERS buying enough products to give the business enough MONEY to function right. Then, there is NOT enough MONEY to cover the COSTS and EXPENSES of the business and the business RUNS OUT OF MONEY and STOPS!!

It is as simple as that.

Focus On The Customer Is The Answer

The answer is to accrue enough CUSTOMERS to provide the business with enough MONEY to pay the COSTS and EXPENSES and to give the business a good PROFIT,

Entrepreneurs and businesses that FOCUS HEAVILY on their TARGET CUSTOMERS and RUN their businesses around their TARGET CUSTOMERS, always do MUCH BETTER and always have greater SUCCESS.

This is known as making the business CUSTOMER-CENTRIC or, in other words, running the business around the CUSTOMER.

Being Customer-Centric, Allows A Business To Think Differently

By being CUSTOMER-CENTRIC and having a heavy FOCUS on the CUSTOMER allows the business owner to think differently about the business and, in particular, think differently about the CUSTOMER.

These businesses:-

Know their target customers well
Understand their target customers comprehensively
Understand the need and wants of their target customers
Understand what products will deliver benefits to their target customers
Give their target customers what they want & need
Know how to contact their target customers through their marketing etc.
Keep talking to their customers

Businesses that treat their CUSTOMERS AS KING and are CUSTOMER-CENTRIC have a far deeper knowledge of their target customers - they know who they are, what they want and what they need and they UNDERSTAND what products to sell to them.

Greater Sales And Profits Result

The result is always more PRODUCTS SOLD, greater SALES, greater REVENUES and greater PROFITS.

Through this knowledge, they also understand how to reach them better through their marketing; their marketing is more targeted, less wasteful and more effective and this creates more CUSTOMERS for the business at a reduced marketing cost.

Create An Army Of Loyal Customers

Over time, this approach accumulates a large volume of CUSTOMERS for a CUSTOMER-CENTRIC business - AN ARMY of LOYAL CUSTOMERS who return time and time again to buy their PRODUCTS and put LOADS OF MONEY into the business.

Let Me Ask You Some Questions

How CUSTOMER-CENTRIC are you?
Do you think that your CUSTOMER IS KING?
How heavily do YOU FOCUS on your TARGET CUSTOMER?
Do YOU really UNDERSTAND your TARGET CUSTOMERS and what their NEEDS and WANTS are?
Do your products really deliver the RIGHT BENEFITS to your target customers?
Do YOU have an ARMY of LOYAL CUSTOMERS buying time and time again from YOU?

Your Sales & Profits Could Be Low, If You Don't Have Focus On your Customer

If your SALES and PROFITS are LOW, it could be because YOU DON’T FOCUS enough on your TARGET CUSTOMERS and YOU DON’T RUN your business around your CUSTOMER enough, if at all.

It is time to change your thinking:

THINK DIFFERENTLY ABOUT YOUR TARGET CUSTOMERS - THINK YOUR CUSTOMER IS KING!

Set Yourself A New Objective

Set yourself a NEW OBJECTIVE and say to yourself now:

“My OBJECTIVE must be to FOCUS HEAVILY on my TARGET CUSTOMERS and to RUN my business around my TARGET CUSTOMER”.

Whether you are starting a business or you are an established small business, you must design your business plan and business strategy around your customer.

Make your business CUSTOMER-CENTRIC and think that your CUSTOMER IS KING!

If you would like further advice on this article, please contact me: robert@prestigebusinesscoaching.co.uk

Or contact me below to continue the conversation: