IS YOUR MARKETING SENDING OUT THE RIGHT MESSAGE?_

Is Your Marketing Sending Out The Right Message?

Is Your Marketing Sending Out The Right Message? MARKETING is about COMMUNICATING THE RIGHT MESSAGE to your TARGET CUSTOMERS about your business and your products. But is your MARKETING sending out the RIGHT MESSAGE to your TARGET CUSTOMER? In this busy world, we are surrounded by MARKETING and ADVERTISING from businesses trying to get us […]

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Do Your Products Provide The Right Customer Benefits

Think Benefits When Planning Your Products

Think Benefits When Planning Your Products Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide. When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses […]

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