Tag: starting a business

How Targeted Is Your Business Marketing?

HOW-TARGETED-IS-YOUR-MARKETING_-600x319 How Targeted Is Your Business Marketing?

How Targeted Is Your Business Marketing?

Does Your Business Marketing Go Directly To Your Target Customers?

Do Your Target Customers See Your Marketing?

 

Here are THREE QUESTIONS every business owner should ask themselves about their BUSINESS MARKETING.

If their MARKETING does NOT reach their TARGET CUSTOMERS, business owners cannot tell their TARGET CUSTOMERS about their businesses and their PRODUCTS and if the MARKETING is NOT TARGETED, then this MARKETING is being wasted.

Say, for instance, YOU sell golf clubs and YOU advertise in a local newspaper, the chances are your MARKETING is wasted. Maybe less than 1% of the readers to that newspaper would play golf and would be interested in buying golf clubs.

This form of MARKETING would NOT BE TARGETED -  but, it constantly amazes me that this sort of MARKETING is used, when the number of TARGET CUSTOMERS is really small.

 

Make Your Marketing Targeted

If, instead, YOU were to advertise your golf clubs in a golfing magazine or on a golfing website, your MARKETING would be far more TARGETED, simply because most of the readership would be players of the sport. In this case, there would be a HIGH NUMBER of your TARGET CUSTOMERS seeing your advertisement.

This is TARGETED MARKETING.

The prospects of selling golf clubs to the readers of a golfing magazine are far greater than to the readers of a local newspaper.

 

Your Target Customers Must See Your Marketing

Whatever your business and whatever your product, your MARKETING must directly reach your TARGET CUSTOMERS, and these TARGET CUSTOMERS must see your MARKETING, for your MARKETING to work.

In other articles, I have said that YOU MUST KNOW AND UNDERSTAND YOUR TARGET CUSTOMERS -  by doing this, it should tell YOU WHO YOUR TARGET CUSTOMERS ARE AND HOW TO REACH THEM WITH YOUR MARKETING.

 

Ask Yourself These 3 Questions

So, stand back and ask yourself the 3 QUESTIONS that I posed at the start to this article;-

  • How TARGETED is your BUSINESS MARKETING?
  • Does your BUSINESS MARKETING go directly to your TARGET CUSTOMERS?
  • Do your TARGET CUSTOMERS see your MARKETING?

 

Better More Target Business Marketing Will Mean Greater Business Success

Businesses that target their customers better always see greater sales, greater profits and greater business success.

Always!

 

Think Differently About Your Marketing

Whether you are an established business or you are starting a business, make sure you get your Business Marketing Right

 

HAVE SMART BUSINESS THINKING AND SMART BUSINESS ACTIONS

If YOU wish to discuss this more fully with me, please email me at Robert@prestigebusinesscoaching.co.uk or leave a comment here:

Contact-Robert How Targeted Is Your Business Marketing?

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Newsletter How Targeted Is Your Business Marketing?

Your Customer Is King

Your-Customer-Is-King-1 Your Customer Is King

Your Customer Is King!

Your Customer Is The Most Important Part Of Your Business.

Without your CUSTOMER, YOU will have NO SALES with NO money coming into your business and, ultimately, you would have NO PROFIT for your business.
But to make a GOOD PROFIT, YOU need a LARGE number of customers buying a LARGE number of products, giving you LOADS of money as SALES.
This is why your CUSTOMER IS KING!
And, you must keep THINKING this.
 

Many Businesses Don't Have Enough Customers To Provide Enough Money For The Business To Function

Many businesses that struggle or fail, DON’T have enough CUSTOMERS buying enough products to give the business enough MONEY to function right.    Then, there is NOT enough MONEY to cover the COSTS and EXPENSES of the business and the business RUNS OUT OF MONEY and STOPS!!
It is as simple as that.
 

Focus On The Customer Is The Answer

The answer is to accrue enough CUSTOMERS to provide the business with enough MONEY to pay the COSTS and EXPENSES and to give the business a good PROFIT,
Entrepreneurs and businesses that FOCUS HEAVILY on their TARGET CUSTOMERS and RUN their businesses around their TARGET CUSTOMERS, always do MUCH BETTER and always have greater SUCCESS.
This is known as making the business CUSTOMER-CENTRIC or, in other words, running the business around the CUSTOMER.

Being Customer-Centric, Allows A Business To Think Differently

By being CUSTOMER-CENTRIC and having a heavy FOCUS on the CUSTOMER allows the business owner to think differently about the business and, in particular, think differently about the CUSTOMER.
These businesses:-
  • Know their target customers well
  • Understand their target customers comprehensively
  • Understand the need and wants of their target customers
  • Understand what products will deliver benefits to their target customers
  • Give their target customers what they want & need
  • Know how to contact their target customers through their marketing etc.
  • Keep talking to their customers
Businesses that treat their CUSTOMERS AS KING and are CUSTOMER-CENTRIC have a far deeper knowledge of their target customers - they know who they are, what they want and what they need and they UNDERSTAND what products to sell to them.
 

Greater Sales And Profits Result

The result is always more PRODUCTS SOLD, greater SALES, greater REVENUES and greater PROFITS.
Through this knowledge, they also understand how to reach them better through their marketing; their marketing is more targeted, less wasteful and more effective and this creates more CUSTOMERS for the business at a reduced marketing cost.
 

Create An Army Of Loyal Customers

Over time, this approach accumulates a large volume of CUSTOMERS for a CUSTOMER-CENTRIC business - AN ARMY of LOYAL CUSTOMERS who return time and time again to buy their PRODUCTS and put LOADS OF MONEY into the business.

 

Let Me Ask You Some Questions

  • How CUSTOMER-CENTRIC are you?    
  • Do you think that your CUSTOMER IS KING?
  • How heavily do YOU FOCUS on your TARGET CUSTOMER?
  • Do YOU really UNDERSTAND your TARGET CUSTOMERS and what their NEEDS and WANTS are?
  • Do your products really deliver the RIGHT BENEFITS to your target customers?
  • Do YOU have an ARMY of LOYAL CUSTOMERS buying time and time again from YOU?
 

Your Sales & Profits Could Be Low, If You Don't Have Focus On your Customer

If your SALES and PROFITS are LOW, it could be because YOU DON’T FOCUS enough on your TARGET CUSTOMERS and YOU DON’T RUN your business around your CUSTOMER enough, if at all.
It is time to change your thinking:
 
THINK DIFFERENTLY ABOUT YOUR TARGET CUSTOMERS - THINK YOUR CUSTOMER IS KING!
 
 Your-Customer-Is-King-1-600x319 Your Customer Is King

Set Yourself A New Objective

Set yourself a NEW OBJECTIVE and say to yourself now:
“My OBJECTIVE must be to FOCUS HEAVILY on my TARGET CUSTOMERS and to RUN my business around my TARGET CUSTOMER”.
Whether you are starting a business or you are an established small business, you must design your business plan and business strategy around your customer.
Make your business CUSTOMER-CENTRIC and think that your CUSTOMER IS KING!
If you would like further advice on this article, please contact me: robert@prestigebusinesscoaching.co.uk

Or contact me below to continue the conversation:

Contact-Robert Your Customer Is King

THINK DIFFERENTLY, ACT BETTER!

HAVE SMART BUSINESS THINKING & SMART BUSINESS ACTIONS

Newsletter Your Customer Is King
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