6 Ways To Boost Your Online Offerings.
Online Sales Increased Dramatically During Lockdown And That Trend Is Set To Continue With Many People Preferring To Buy Online Rather Than Risk Shopping In Shops.
Every Business Must Have Strong Only Offerings If They Are To Prosper.
If Your Online Offerings Are Not Excellent And Better Than Your Competitors, Sadly, You Will Get Left Behind.
If You Sell Online, You Must Read This Short Blog.
6 Ways To Boost Your Online Offerings.
1. Review And Re-evaluate The Whole Process
You should look at the whole customer journey right through from when the customer first discovers you to when they make a purchase.
This should include all your marketing to get visitors to your website, your actual website and ecommerce sections.
Try to see things as a customer and evaluate how good the journey is and what the experience is like. If the journey is not smooth and the experience is not good, you will lose them.
2. Have A Brilliant Website.
If you don't have a website, then you must create one and if you do have a website, you should re-evaluate it, through the eyes of the visitor. With so much competition, only a brilliant website will work for you.
Ask yourself a few questions:
Does the visitor understand the sales message within a few seconds of landing?
Are the products highlighted well with fantastic images?
Is the website easy to navigate and is it easy to find things?
Does the website load quickly?
Is the buying process easy and quick, with different ways to pay offered?
Are the costs transparent with no hidden extra?
Is the site well optimised for SEO?
If your website does not offer the above, it simply will not deliver.
Then, having got your site right, you must keep reviewing it and improving it on a continual basis.
3. Have Brilliant Social Media
Social media is one of the best ways to create awareness for your products and your brand, and it is one of the best ways to drive traffic to your website.
One good way to get your social media marketing right is to take a step back and try to see it through the eyes of your target customer.
With so much competition for eyeballs, you need to make your marketing attractive, engaging and make it stand out. You need to think that the better your content, the better your images and the more content you post onto social media, the more awareness you will create, the more traffic you will get to your website and the more customers and sales, you will achieve.
4. Use Email Marketing
You will receive the email address for every customer who buys from you and with their permission (GDPR), you should compile a list of addresses.
This list will be gold-dust to you and you must use it to regularly contact your past customers, so that they do not forget you, such as with news of your products, etc..
Many customers who are really happy with your products will be happy for you to do this. The happier they will be, the more likely they are to stay subscribed to your email list.
On average, 70% of customers will buy from you again and it is much easier to sell to an existing customer than to find a new one, so keeping in contact is paramount for your success and email marketing is a great way to achieve this.
5. Become Analytical
It is really important that you become analytical. You should be obsessed with analysing the data from your website and from your marketing methods.
Google analytics should be used to review your website visitor numbers, where they come from, what pages they visit and how long they stay. Analysis of your ecommerce system will indicate how many buy and how many don't buy.
Social media analytics, for each platform that you use, should tell you much about the level of engagement that you are achieving.
For all your data, you should look to keep evolving and improving your methods in order to get more people moving to your website and ultimately buying.
6. Keep Reviewing And Re-evaluating
It is paramount that your reviewing and re-evaluating everything connected directly and indirectly with your online selling processes.
You should not just do this process once, but it should be done on a regular basis, such as weekly or monthly.
By continually reviewing and continually assessing the analytical data, and by making changes and adjustments, you will gradually improve your online offerings.
Your goal must be to create 'excellence' at all stages of your customer online experience.
This a quick appraisal of what is needed.
It is tough selling in the present business climate and if you are to beat the competitors and you are to attract a good volume of customers and high sales, the customer experience of marketing and buying must be excellent - nothing less will do!
Work hard to implement these tips and you should see good progress in selling your online offerings.
Best of luck.
Let me know how you get on. If you have any questions or comments, please contact me below.
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