HAVE TOTAL FOCUS ON YOUR CUSTOMER I have always achieved HIGH SALES AND HIGH PROFITS for my businesses by having TOTAL FOCUS on my CUSTOMERS and by RUNNING my businesses around my CUSTOMERS. Comprehensive Understanding Of My Customers I have always put a massive amount of effort into KNOWING & UNDERSTANDING my TARGET CUSTOMERS. […]
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For Business Success, You Need To Know Your Customers, Products & Competitors.
The key to your success is to run your business around your customers, so that you provide the right products at the right prices with the right customer service, giving the right customer experience.
You also need to understand you competitors and why their customers buy their products.
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Know And Understand Your Target Customer
Know And Understand Your Target Customer I frequently ask business owners who their TARGET CUSTOMERS are and, in the majority of cases, I get a vague answer which tells me that the majority of business owners do not KNOW who their TARGET CUSTOMERS are. About 10% can give me a very concise answer which tells […]
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Put Your Customer At The Heart Of Your Business
Put Your Customer At The Heart Of Your Business Run Your Business Around Your Customer If YOU have read my article ‘Your Customer Is King’, YOU should now think that your CUSTOMER is the MOST IMPORTANT PART of your business – your CUSTOMER must be at the HEART of your business & you must prioritize achieving […]
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Are Your Products Right For Your Target Customers?
Are Your Products Right For Your Target Customers? One BIG reason for business FAILURE is due to businesses trying to sell the wrong products to their TARGET CUSTOMERS. Many businesses, especially ones that are just starting, create a product and then they try to find customers to buy that product. This is the wrong way […]
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Use Customer Service To Gain Sales
Use Customer Service To Gain Sales What is your CUSTOMER SERVICE like? Do your customers rave about your CUSTOMER SERVICE? Or do your customers say your CUSTOMER SERVICE leaves much to be desired? Surveys consistently show that consumers rate CUSTOMER SERVICE as highly as the products they buy. Customers will even avoid buying good products […]
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