Do Your Products Provide The Right Customer Benefits?
Do your products give your customers the real help that they want and need?
Do your products improve the lives of your customers?
Do your products match the needs and wants of your target customers?
Your CUSTOMERS will buy your PRODUCTS because they want the BENEFITS and HELP that these will provide; if every entrepreneur provided the right customer benefits, sales and business profits would be boosted.
When I talk to business people, I am often conscious that they don’t THINK ENOUGH about the BENEFITS their PRODUCTS provide for their CUSTOMERS. I have talked about the top 10% businesses many times on this site and much of their SUCCESS is because they THINK ‘BENEFITS’ when they THINK about their PRODUCTS.
If YOU can do the same and THINK about the BENEFITS that your PRODUCTS will provide to your CUSTOMERS when YOU PLAN YOUR PRODUCTS, it should make YOU create or provide BETTER PRODUCTS that MATCH your CUSTOMER’S NEEDS BETTER. I have talked about MATCHING before, saying that YOU SHOULD MATCH YOUR PRODUCTS TO YOUR TARGET CUSTOMERS.
The better your products match the needs and wants of your customers, the greater your sales and profits will be.
Ask Yourself 3 Big Questions
There are 3 BIG QUESTIONS that I have always asked myself in all my businesses:
1. WHAT BENEFITS AND HELP DO MY PRODUCTS GIVE TO MY CUSTOMERS?
YOU should do the same and write down a list of BENEFITS.
Then ask yourself ONE OTHER BIG QUESTION:-
2. ARE THESE THE RIGHT BENEFITS THAT MY CUSTOMERS WANT AND NEED?
Answer this honestly and then ask yourself another BIG QUESTION:-
3. ARE THEIR BENEFITS THAT MY CUSTOMERS WANT AND NEED THAT MY PRODUCTS DON’T FULLY PROVIDE?
If there are significant BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and your PRODUCTS that they don’t presently get from YOU, YOU should THINK to maybe CHANGE or MODIFY your PRODUCTS or introduce NEW PRODUCTS that will provide those BENEFITS.
This Is Why Smart Business Thinking Is So Important
This is why SMART BUSINESS THINKING and SMART BUSINESS ACTIONS are so important - they both force YOU to ANALYZE your PRODUCT OFFERINGS CRITICALLY.
BETTER PRODUCTS SHOULD THEN FOLLOW, which should, in time, INCREASE SALES.
You Should Also Ask Your Customers
YOU should also TALK to your CUSTOMERS and ASK them about your PRODUCTS. Businesses are VERY POOR at TALKING to their CUSTOMERS, especially the 90% who RUN MEDIOCRE BUSINESSES.
I have always TALKED to my CUSTOMERS and I have always learned so MUCH - it has enabled me to always PROVIDE THE RIGHT BENEFITS to my CUSTOMERS and the process has always enabled me to achieve HIGH SALES with all my businesses.
Set Yourself the Objective To Provide The Best Benefits
YOU must SET yourself THE OBJECTIVE to PROVIDE the VERY BEST BENEFITS to your CUSTOMERS.
As part of that, ASK yourself and your CUSTOMERS about the PRODUCTS that YOU presently offer and ask them about the BENEFITS that your CUSTOMERS WANT and NEED from your BUSINESS and whether your products satisfy those wants and needs.
YOU should then formulate CHANGES to your PRODUCT RANGE and INTRODUCE these as part of your business plan- your REVENUE SALES should then GROW SIGNIFICANTLY, as a result.
If YOU wish to discuss this article more fully with me, then please contact me below:
In 35 years, Robert has started & run seven very successful businesses exceeding £100 million in sales. For 20 years, he has also been successfully coaching small businesses. Follow his expert business advice & tips on his website: https://www.prestigebusinesscoaching.co.uk & online.
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